Saks Global
Role Overview
VP, Growth Marketing at Saks Global. Senior leadership driving paid media strategy across Saks, Neiman Marcus, and Bergdorf Goodman with ~$350MM budget. Key Responsibilities
Lead the vision, strategy, and execution of growth marketing for Saks, Neiman Marcus, and Bergdorf Goodman. Partner with the CMO and senior leaders to align marketing strategies with company objectives and drive short‑term and long‑term business growth. Own the strategy and performance of all paid media channels, including display, paid social, affiliate, SEM, SEO, retention, and promotional marketing. Build, mentor, and lead a high‑performing growth marketing team, fostering innovation, accountability, and continuous improvement. Oversee the planning, buying, and optimization of growth marketing campaigns across key paid media channels. Drive performance marketing efforts to acquire new customers, retain existing ones, and maximize customer lifetime value (CLV). Leverage data and analytics to continuously optimize campaigns and channels, ensuring maximum ROI and efficiency. Set clear KPIs and performance metrics to measure the success of growth marketing initiatives and ensure they are met or exceeded. Own the growth marketing budget for Saks, Neiman Marcus, and Bergdorf Goodman, ensuring efficient allocation of resources across paid media channels. Work closely with the finance team to develop accurate forecasts and deliver marketing ROI on investment. Collaborate with product, creative, analytics, and technology teams to ensure the successful execution of growth marketing strategies. Partner with e‑commerce and merchandising teams to align marketing initiatives with product launches, seasonal campaigns, and inventory management. Work with the customer experience team to align growth marketing strategies with and support customer retention and satisfaction goals. Stay ahead of emerging trends in the marketing and e‑commerce landscape, particularly in paid media, customer acquisition, and retention strategies. Champion the adoption of new technologies, tools, and methodologies to continuously improve the effectiveness of growth marketing initiatives. Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 10+ years of experience in performance marketing, growth marketing, or a similar role, with at least 5 years in a senior leadership position. Extensive experience managing and optimizing paid media channels including display, paid social, affiliate, SEM, SEO, retention, and promotional marketing. Proven track record of driving significant growth through data‑driven, performance‑based marketing strategies. Strong understanding of digital marketing trends, tools, and technologies. Experience with budget management, forecasting, and delivering ROI‑driven results. Exceptional leadership and team management skills, with the ability to inspire and mentor a high‑performing team. Excellent communication and interpersonal skills, with the ability to collaborate cross‑functionally and present data and strategies to executive leadership. Highly analytical with a strong ability to interpret data and drive actionable insights. Comfortable working up to 4 days a week in our NYC or Dallas office. Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Saks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used. Saks offers comprehensive benefits including medical, dental, vision, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and additional voluntary benefits such as critical illness, hospital and accident insurance.
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VP, Growth Marketing at Saks Global. Senior leadership driving paid media strategy across Saks, Neiman Marcus, and Bergdorf Goodman with ~$350MM budget. Key Responsibilities
Lead the vision, strategy, and execution of growth marketing for Saks, Neiman Marcus, and Bergdorf Goodman. Partner with the CMO and senior leaders to align marketing strategies with company objectives and drive short‑term and long‑term business growth. Own the strategy and performance of all paid media channels, including display, paid social, affiliate, SEM, SEO, retention, and promotional marketing. Build, mentor, and lead a high‑performing growth marketing team, fostering innovation, accountability, and continuous improvement. Oversee the planning, buying, and optimization of growth marketing campaigns across key paid media channels. Drive performance marketing efforts to acquire new customers, retain existing ones, and maximize customer lifetime value (CLV). Leverage data and analytics to continuously optimize campaigns and channels, ensuring maximum ROI and efficiency. Set clear KPIs and performance metrics to measure the success of growth marketing initiatives and ensure they are met or exceeded. Own the growth marketing budget for Saks, Neiman Marcus, and Bergdorf Goodman, ensuring efficient allocation of resources across paid media channels. Work closely with the finance team to develop accurate forecasts and deliver marketing ROI on investment. Collaborate with product, creative, analytics, and technology teams to ensure the successful execution of growth marketing strategies. Partner with e‑commerce and merchandising teams to align marketing initiatives with product launches, seasonal campaigns, and inventory management. Work with the customer experience team to align growth marketing strategies with and support customer retention and satisfaction goals. Stay ahead of emerging trends in the marketing and e‑commerce landscape, particularly in paid media, customer acquisition, and retention strategies. Champion the adoption of new technologies, tools, and methodologies to continuously improve the effectiveness of growth marketing initiatives. Qualifications
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred. 10+ years of experience in performance marketing, growth marketing, or a similar role, with at least 5 years in a senior leadership position. Extensive experience managing and optimizing paid media channels including display, paid social, affiliate, SEM, SEO, retention, and promotional marketing. Proven track record of driving significant growth through data‑driven, performance‑based marketing strategies. Strong understanding of digital marketing trends, tools, and technologies. Experience with budget management, forecasting, and delivering ROI‑driven results. Exceptional leadership and team management skills, with the ability to inspire and mentor a high‑performing team. Excellent communication and interpersonal skills, with the ability to collaborate cross‑functionally and present data and strategies to executive leadership. Highly analytical with a strong ability to interpret data and drive actionable insights. Comfortable working up to 4 days a week in our NYC or Dallas office. Saks provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Saks complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Saks welcomes all applicants for this position. Should you be individually selected to participate in an assessment or selection process, accommodations are available upon request in relation to the materials or processes to be used. Saks offers comprehensive benefits including medical, dental, vision, 401(k) retirement plan, basic life insurance, supplemental life insurance, disability insurance, and additional voluntary benefits such as critical illness, hospital and accident insurance.
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