TransPerfect
Product Marketing Lead – Self-Service SaaS
TransPerfect, Chicago, Illinois, United States, 60290
Product Marketing Lead – Self‑Service SaaS
TransPerfect seeks a Product Marketing Lead to drive positioning, go‑to‑market strategy, and demand generation for our self‑service suite of GlobalLink products – GlobalLink Web, Share, Scribe, and Strings. These products serve as entry points into the GlobalLink ecosystem for thousands of users and organizations worldwide.
Base pay range:
$115,000.00/yr – $150,000.00/yr
The role focuses on acquisition, conversion, and retention across our ecommerce and product‑led growth channels. You will oversee marketing strategy for individual products and the self‑service portfolio as a whole, driving subscription growth, upsell adoption across service tiers, and integrated GTM execution.
Key Responsibilities
Product Positioning & Messaging – develop and refine messaging and value propositions for each self‑service solution and the broader product family; craft compelling, conversion‑oriented copy for product pages, onboarding flows, emails, and ad campaign; tailor messaging by audience segment, persona, use case, and service tier; ensure consistency across digital, product, and campaign touchpoints.
Go‑to‑Market Strategy & Launch Execution – lead go‑to‑market planning for new product releases, pricing changes, packaging updates, and integrations; partner with product management, engineering, and customer support to align on key features, timelines, and positioning; define launch narratives and cross‑channel rollout plans that include email, site updates, webinars, blog content, paid ads, and social.
Demand Generation & Funnel Optimization – develop and execute full‑funnel acquisition campaigns, including content syndication, paid search, paid social, affiliate, and SEO; set lead acquisition, conversion, and retention goals for each product and campaign initiative; collaborate with digital performance teams to manage budgets, optimize conversion paths, and test messaging variants; own performance tracking, analytics, and campaign retrospectives to continuously improve results.
Subscription Growth & Tiered Upsell Strategy – define and optimize upsell journeys between self‑service tiers (e.g., free → pro, pro → enterprise); partner with customer success and sales to transition high‑value accounts from self‑serve to managed services; coordinate lifecycle marketing programs (nurture, trial conversion, re‑engagement, churn prevention).
Market Research & Competitive Intelligence – conduct persona research, user interviews, and behavior analysis to inform positioning and growth strategy; monitor industry trends and competitor offerings, pricing models, and marketing approaches; provide insights to product and executive teams on growth opportunities, positioning risks, and white‑space.
Required Qualifications
5–7+ years of experience in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self‑service products or subscription‑based models.
Proven ability to drive go‑to‑market planning, digital campaign strategy, and product storytelling for technical solutions.
Experience with ecommerce platforms, self‑service conversion funnels, or product‑led growth models.
Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation.
Familiarity with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms.
Excellent writing, positioning, and cross‑functional collaboration skills.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Business Development, and Product Management
Industries Translation and Localization
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Base pay range:
$115,000.00/yr – $150,000.00/yr
The role focuses on acquisition, conversion, and retention across our ecommerce and product‑led growth channels. You will oversee marketing strategy for individual products and the self‑service portfolio as a whole, driving subscription growth, upsell adoption across service tiers, and integrated GTM execution.
Key Responsibilities
Product Positioning & Messaging – develop and refine messaging and value propositions for each self‑service solution and the broader product family; craft compelling, conversion‑oriented copy for product pages, onboarding flows, emails, and ad campaign; tailor messaging by audience segment, persona, use case, and service tier; ensure consistency across digital, product, and campaign touchpoints.
Go‑to‑Market Strategy & Launch Execution – lead go‑to‑market planning for new product releases, pricing changes, packaging updates, and integrations; partner with product management, engineering, and customer support to align on key features, timelines, and positioning; define launch narratives and cross‑channel rollout plans that include email, site updates, webinars, blog content, paid ads, and social.
Demand Generation & Funnel Optimization – develop and execute full‑funnel acquisition campaigns, including content syndication, paid search, paid social, affiliate, and SEO; set lead acquisition, conversion, and retention goals for each product and campaign initiative; collaborate with digital performance teams to manage budgets, optimize conversion paths, and test messaging variants; own performance tracking, analytics, and campaign retrospectives to continuously improve results.
Subscription Growth & Tiered Upsell Strategy – define and optimize upsell journeys between self‑service tiers (e.g., free → pro, pro → enterprise); partner with customer success and sales to transition high‑value accounts from self‑serve to managed services; coordinate lifecycle marketing programs (nurture, trial conversion, re‑engagement, churn prevention).
Market Research & Competitive Intelligence – conduct persona research, user interviews, and behavior analysis to inform positioning and growth strategy; monitor industry trends and competitor offerings, pricing models, and marketing approaches; provide insights to product and executive teams on growth opportunities, positioning risks, and white‑space.
Required Qualifications
5–7+ years of experience in product marketing or growth marketing for B2B or hybrid B2C/B2B SaaS, with ownership of self‑service products or subscription‑based models.
Proven ability to drive go‑to‑market planning, digital campaign strategy, and product storytelling for technical solutions.
Experience with ecommerce platforms, self‑service conversion funnels, or product‑led growth models.
Strong understanding of lifecycle marketing, pricing/packaging, and user segmentation.
Familiarity with tools such as Salesforce, HubSpot/Marketo, Google Analytics, Amplitude, and CMS/email platforms.
Excellent writing, positioning, and cross‑functional collaboration skills.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Marketing, Business Development, and Product Management
Industries Translation and Localization
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