Faire
Lifecycle Marketing Manager – Faire
Join to apply for the
Lifecycle Marketing Manager
role at
Faire . This position focuses on ideating, executing, and optimizing automated lifecycle journeys to drive engagement and conversion at scale. About Faire
Faire is an online wholesale marketplace built on the belief that the future is local. Independent retailers worldwide are generating more revenue than Walmart and Amazon combined, but individually they are small. Faire uses technology, data, and machine learning to connect this thriving community of entrepreneurs around the globe, leveling the playing field so that small businesses can compete with big box and e‑commerce giants. About This Role
As a Lifecycle Marketing Manager on our Growth Marketing team, you will collaborate closely with cross‑functional partners in Design, Analytics, and Operations to turn rich customer data into dynamic email campaigns at scale. What You’ll Do
Lead the development and execution of automated email workflows and ad‑hoc campaigns based on customer behaviors, preferences, and lifecycle stages. Work cross‑functionally alongside Product, Data, and Design to develop marketing strategies aligned with broader business objectives. Partner with analytics teams to understand campaign performance and implement data‑based hypotheses to inform new experimentation opportunities. Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization. Effectively tailor strategies for international markets, ensuring localized approach resonates with regional audiences while maintaining a consistent global brand voice. Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization. Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels. Qualifications
2‑3 years of direct, hands‑on experience managing lifecycle campaigns focused on optimizing for down‑funnel metrics (conversion, revenue, etc.). Analytical with a structured approach to solving problems; comfortable developing conclusions based on large amounts of data and insights. Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems). AB testing knowledge and experience. Experience working cross‑functionally to generate new insights and develop testing ideas. Strong organization skills, attention to detail, and a passion for optimizing processes. Excellent written & oral communication skills and an ability to communicate insights crisply to various stakeholders. Ability to thrive in a fast‑pace, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously. Experience across both B2C and B2B email marketing strategies is a strong plus. Experience with Excel & SQL is a plus. Salary Range
San Francisco & New York City: the pay range for this role is $117,000 to $160,500 per year. This position will also be eligible for equity and benefits. The base pay range provided is subject to change and may be modified in the future. Why you’ll love working at Faire
We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. Every member of our team is taking part in the founding process. We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners. We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie – not steal a piece from it. We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first‑principles mentality. Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process.
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Join to apply for the
Lifecycle Marketing Manager
role at
Faire . This position focuses on ideating, executing, and optimizing automated lifecycle journeys to drive engagement and conversion at scale. About Faire
Faire is an online wholesale marketplace built on the belief that the future is local. Independent retailers worldwide are generating more revenue than Walmart and Amazon combined, but individually they are small. Faire uses technology, data, and machine learning to connect this thriving community of entrepreneurs around the globe, leveling the playing field so that small businesses can compete with big box and e‑commerce giants. About This Role
As a Lifecycle Marketing Manager on our Growth Marketing team, you will collaborate closely with cross‑functional partners in Design, Analytics, and Operations to turn rich customer data into dynamic email campaigns at scale. What You’ll Do
Lead the development and execution of automated email workflows and ad‑hoc campaigns based on customer behaviors, preferences, and lifecycle stages. Work cross‑functionally alongside Product, Data, and Design to develop marketing strategies aligned with broader business objectives. Partner with analytics teams to understand campaign performance and implement data‑based hypotheses to inform new experimentation opportunities. Analyze campaign trends, develop actionable insights, and socialize relevant learnings across the organization. Effectively tailor strategies for international markets, ensuring localized approach resonates with regional audiences while maintaining a consistent global brand voice. Work with data science to integrate models into the customer lifecycle for increased segmentation and personalization. Oversee the technical execution of campaign deployment, and be a thought leader for leveraging new marketing technologies, platforms, and channels. Qualifications
2‑3 years of direct, hands‑on experience managing lifecycle campaigns focused on optimizing for down‑funnel metrics (conversion, revenue, etc.). Analytical with a structured approach to solving problems; comfortable developing conclusions based on large amounts of data and insights. Experience with marketing automation tools (Braze, Mailchimp, or similar comprehensive CRM systems). AB testing knowledge and experience. Experience working cross‑functionally to generate new insights and develop testing ideas. Strong organization skills, attention to detail, and a passion for optimizing processes. Excellent written & oral communication skills and an ability to communicate insights crisply to various stakeholders. Ability to thrive in a fast‑pace, constantly changing environment, with the agility and flexibility to balance multiple priorities simultaneously. Experience across both B2C and B2B email marketing strategies is a strong plus. Experience with Excel & SQL is a plus. Salary Range
San Francisco & New York City: the pay range for this role is $117,000 to $160,500 per year. This position will also be eligible for equity and benefits. The base pay range provided is subject to change and may be modified in the future. Why you’ll love working at Faire
We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. Every member of our team is taking part in the founding process. We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners. We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie – not steal a piece from it. We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first‑principles mentality. Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process.
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