First Horizon Bank
Marketing Quality Assurance & Process Specialist
First Horizon Bank, Memphis, Tennessee, us, 37544
Location:
On site in Memphis, TN, Charlotte, NC, or Nashville, TN
Job Overview We are seeking a meticulous and process-driven Marketing Quality Assurance (QA) & Process Specialist to take ownership of quality control and operational consistency across all marketing activities. In this role, you’ll be responsible not only for managing testing of marketing assets and campaigns but also for establishing scalable QA frameworks, defining governance standards, and ensuring compliance and continuity across cross-functional marketing journeys.
Reporting to the Director of Marketing Operations, you will also play a key role in supporting audit readiness and business continuity planning,helping to safeguard the integrity and resilience of our marketing systems and processes. This role is critical in scaling marketing excellence throughstructure, consistency, and proactive risk management.
Key Responsibilities QA & Testing Responsibilities
Conducthands-on end to end QA testing for marketing assets and campaigns to include:
Emails, landing pages, forms, automations, and campaign workflows
Journey and campaign launches
Develop testing standards for marketing launches
Identify and document bugs, inconsistencies, or issues in marketing outputs; collaborate withteams to resolve
Process & Controls
Design and enforce standardized QA processes across all marketing functions (email, web, paid, content, etc.)
Develop QA documentation, checklists, SOPs, and approval workflows
Oversee QA for complex cross-functional customer journeys involving multiple teams and touchpoints
Set up feedback loops and audit trails to improve visibility and accountability across marketing efforts
Governance & Operational Support
Partner withthe Director of Marketing Operations to:
Prepare for internal and external audit reviews by maintaining QA documentation and evidence of controls
Support the development and maintenance of marketing business continuity plans (BCP), ensuring risk mitigation strategies are in place
Identify operational gaps and recommend process improvements to strengthen resiliency and compliance
Ensure all marketing teams keep SOPs and operational controls up to date
Qualifications
4–6+ years of experience in marketing QA, marketing operations, or digital marketing witha focus on quality control and governance
Experience withmarketing automation, web and CRM tools (e.g. Salesforce, Marketing Cloud, Sitecore)
Skilled in QA and testing platforms (e.g., Litmus)
Strong understanding of campaign logic, data flows, user journeys, and marketing channel integrations
Excellent attention to detail, documentation, and problem-solving skills
Ability to manage multiple projects and stakeholders in a deadline-driven environment
Comfortable translating technical QA concepts into marketing-friendly language
Preferred Skills
Familiarity withaudit frameworks, compliance standards (GDPR, CAN-SPAM), and risk management in a marketing context
Basic knowledge of business continuity planning or disaster recovery
About Us First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
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Equal Opportunity Employer Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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On site in Memphis, TN, Charlotte, NC, or Nashville, TN
Job Overview We are seeking a meticulous and process-driven Marketing Quality Assurance (QA) & Process Specialist to take ownership of quality control and operational consistency across all marketing activities. In this role, you’ll be responsible not only for managing testing of marketing assets and campaigns but also for establishing scalable QA frameworks, defining governance standards, and ensuring compliance and continuity across cross-functional marketing journeys.
Reporting to the Director of Marketing Operations, you will also play a key role in supporting audit readiness and business continuity planning,helping to safeguard the integrity and resilience of our marketing systems and processes. This role is critical in scaling marketing excellence throughstructure, consistency, and proactive risk management.
Key Responsibilities QA & Testing Responsibilities
Conducthands-on end to end QA testing for marketing assets and campaigns to include:
Emails, landing pages, forms, automations, and campaign workflows
Journey and campaign launches
Develop testing standards for marketing launches
Identify and document bugs, inconsistencies, or issues in marketing outputs; collaborate withteams to resolve
Process & Controls
Design and enforce standardized QA processes across all marketing functions (email, web, paid, content, etc.)
Develop QA documentation, checklists, SOPs, and approval workflows
Oversee QA for complex cross-functional customer journeys involving multiple teams and touchpoints
Set up feedback loops and audit trails to improve visibility and accountability across marketing efforts
Governance & Operational Support
Partner withthe Director of Marketing Operations to:
Prepare for internal and external audit reviews by maintaining QA documentation and evidence of controls
Support the development and maintenance of marketing business continuity plans (BCP), ensuring risk mitigation strategies are in place
Identify operational gaps and recommend process improvements to strengthen resiliency and compliance
Ensure all marketing teams keep SOPs and operational controls up to date
Qualifications
4–6+ years of experience in marketing QA, marketing operations, or digital marketing witha focus on quality control and governance
Experience withmarketing automation, web and CRM tools (e.g. Salesforce, Marketing Cloud, Sitecore)
Skilled in QA and testing platforms (e.g., Litmus)
Strong understanding of campaign logic, data flows, user journeys, and marketing channel integrations
Excellent attention to detail, documentation, and problem-solving skills
Ability to manage multiple projects and stakeholders in a deadline-driven environment
Comfortable translating technical QA concepts into marketing-friendly language
Preferred Skills
Familiarity withaudit frameworks, compliance standards (GDPR, CAN-SPAM), and risk management in a marketing context
Basic knowledge of business continuity planning or disaster recovery
About Us First Horizon Corporation is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com.
Benefit Highlights
Medical with wellness incentives, dental, and vision
HSA with company match
Maternity and parental leave
Tuition reimbursement
Mentor program
401(k) with 6% match
More -- FirstHorizon.com/First-Horizon-National-Corporation/Careers/Our-Benefits
Follow Us Facebook X formerly Twitter LinkedIn Instagram YouTube
Equal Opportunity Employer Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr