Highgate Hotels, LP
Resort Marketing Manager - Task Force
Highgate Hotels, LP, Lahaina, Hawaii, United States, 96761
Overview
The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns. Responsibilities
Manage the brand agencies for additional collateral design, printing and any other promotional requirements. Organize special events that will generate press and PR. Research and identify co-marketing partners that complement the hotel brand and institute programs or events that generate buzz. Create and curate unique lifestyle programming in coordination with the hotel operations team for PR and social media use. Manage the PR agencies daily to ensure objectives, strategies and roadmaps are executed in a timely manner. Monitor in-hotel Marketing and Brand Standards for compliance. Coordinate with the Director of Revenue to integrate branding with e-Marketing and paid online advertising strategies (e.g., PPC, e-Blasts, e-Brochures/modules, e-Proposals) across all communication channels (social media, PR, blog content, direct mail, etc.). Support website blogs and manage content strategy in conjunction with the Director of Revenue. Develop relevant promotions and packages from PR and other marketing initiatives. Manage marketing plans (advertising offline) and coordinate online marketing activity as required with the Director of Sales & Marketing and the Director of Revenue. Assist with the development of marketing budgets. Oversee hotel photo shoots and manage photo libraries. Develop and implement property marketing partnership opportunities to drive customer loyalty and increase market share. Manage online reputation management and messaging on 3rd party sites to align with the brand and drive online content and social media opportunities. Provide support in strategic planning, market research, presentation development and other requests per Senior Management. Create monthly reports to track the success of campaigns. Create branded presentation documents in the appropriate brand format. Qualifications
At least 1 to 3 years' experience in Marketing and Communications (hospitality industry experience essential). Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI/KPI metrics. Strong presentation and communications skills, proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Effects, etc. Demonstrated ability to develop and maintain relationships with external and internal contacts (e.g., General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms). Strong creative mind. Ability to organize exclusive events. Knowledge of social media marketing and content creation using tools such as Shortstack, Offerpop, Hootsuite, Wordpress, etc. Ability to deliver strong print and collateral marketing materials. Ability to work effectively in a high-pressure and fast-paced environment. Exceptional attention to detail and follow-up. Maintain a warm and friendly demeanor at all times. Effective verbal and written communication with all levels of employees and guests in a courteous and service-oriented manner. Ability to multitask and prioritize departmental functions to meet deadlines. Maintain regular attendance in compliance with hotel standards, as required by scheduling and hotel needs. Maintain high standards of personal appearance and grooming. Comply with hotel standards and regulations to ensure safe and efficient operations. Maximize productivity, identify problem areas and assist in implementing solutions. Ability to anticipate, prevent, identify and solve problems as necessary. Ability to understand and evaluate complex information from various sources to meet objectives. Maintain confidentiality of information. Perform other duties as requested by management.
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The Marketing Manager is responsible for creating and maintaining marketing strategies to meet objectives and enhance the image of the hotel. They will evaluate customer feedback, market conditions, and competitor information to implement marketing strategies. The Marketing Manager will help coordinate and execute all marketing, advertising, promotional activities and social media campaigns. Responsibilities
Manage the brand agencies for additional collateral design, printing and any other promotional requirements. Organize special events that will generate press and PR. Research and identify co-marketing partners that complement the hotel brand and institute programs or events that generate buzz. Create and curate unique lifestyle programming in coordination with the hotel operations team for PR and social media use. Manage the PR agencies daily to ensure objectives, strategies and roadmaps are executed in a timely manner. Monitor in-hotel Marketing and Brand Standards for compliance. Coordinate with the Director of Revenue to integrate branding with e-Marketing and paid online advertising strategies (e.g., PPC, e-Blasts, e-Brochures/modules, e-Proposals) across all communication channels (social media, PR, blog content, direct mail, etc.). Support website blogs and manage content strategy in conjunction with the Director of Revenue. Develop relevant promotions and packages from PR and other marketing initiatives. Manage marketing plans (advertising offline) and coordinate online marketing activity as required with the Director of Sales & Marketing and the Director of Revenue. Assist with the development of marketing budgets. Oversee hotel photo shoots and manage photo libraries. Develop and implement property marketing partnership opportunities to drive customer loyalty and increase market share. Manage online reputation management and messaging on 3rd party sites to align with the brand and drive online content and social media opportunities. Provide support in strategic planning, market research, presentation development and other requests per Senior Management. Create monthly reports to track the success of campaigns. Create branded presentation documents in the appropriate brand format. Qualifications
At least 1 to 3 years' experience in Marketing and Communications (hospitality industry experience essential). Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI/KPI metrics. Strong presentation and communications skills, proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Effects, etc. Demonstrated ability to develop and maintain relationships with external and internal contacts (e.g., General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms). Strong creative mind. Ability to organize exclusive events. Knowledge of social media marketing and content creation using tools such as Shortstack, Offerpop, Hootsuite, Wordpress, etc. Ability to deliver strong print and collateral marketing materials. Ability to work effectively in a high-pressure and fast-paced environment. Exceptional attention to detail and follow-up. Maintain a warm and friendly demeanor at all times. Effective verbal and written communication with all levels of employees and guests in a courteous and service-oriented manner. Ability to multitask and prioritize departmental functions to meet deadlines. Maintain regular attendance in compliance with hotel standards, as required by scheduling and hotel needs. Maintain high standards of personal appearance and grooming. Comply with hotel standards and regulations to ensure safe and efficient operations. Maximize productivity, identify problem areas and assist in implementing solutions. Ability to anticipate, prevent, identify and solve problems as necessary. Ability to understand and evaluate complex information from various sources to meet objectives. Maintain confidentiality of information. Perform other duties as requested by management.
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