Nomad Lane
Fractional Director of Marketing & E-commerce
Nomad Lane is seeking an experienced and results‑driven marketing leader to drive the next chapter of growth and brand evolution while executing 360° integrated marketing strategies, leveling up performance marketing, and spearheading D2C growth and e‑commerce optimization.
The role is fractional, contracted, and heavily executional, directly managing multiple channels, agencies, and team members for approximately 20 hours per week. The position reports to the Miami‑based co‑founders and is open to remote candidates across North America.
Base pay range $100,000.00 / yr – $150,000.00 / yr
Responsibilities
Lead performance marketing across acquisition, remarketing, and retention, aligning strategy with company objectives and profitable growth trajectory.
Own brand marketing execution, collaborating with product to develop stand‑out campaigns and out‑of‑the‑box initiatives that drive brand affinity and hit key business objectives.
Manage marketing budget; forecast and report regularly.
Plan, execute, and report on a full‑funnel approach to paid, owned, and earned channels, including Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels.
Oversee marketing and content calendars, managing owned channels and lifecycle marketing activities, including email, SMS, editorial content, and social media.
Optimize performance marketing campaigns with a focus on acquisition, retention, CPA, ROAS, and overall ROI.
Prioritize customer and marketing analytics, including channel‑level KPIs, on‑site metrics, and attribution.
Collaborate with product and digital/development partners on e‑commerce priorities, site performance, KPIs, CRO, and testing.
Monitor marketing trends and innovations to keep Nomad Lane on the leading edge of marketing innovation.
Own relationships with performance marketing agency and marketing technology platform partners.
Own and optimize the e‑commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.
Requirements
6+ years of relevant marketing experience with proven leadership in digital and e‑commerce marketing roles.
Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value.
Strong proficiency with marketing analytics tools (Meta, Google Analytics, Klaviyo, Shopify ecosystem).
Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast‑paced environment.
Proven experience managing budgets, forecasting, and reporting to senior leadership.
A creative thinker with strong problem‑solving skills and the ability to translate insights into actionable strategies.
Excellent communication and leadership abilities, capable of influencing cross‑functional teams and senior management.
Hands‑on approach with a willingness to engage deeply in tactical execution when necessary.
Benefits
Flexible working hours, fully remote.
Real ownership in shaping the brand and growth strategy.
Close collaboration with founders.
Potential to expand into a long‑term role.
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The role is fractional, contracted, and heavily executional, directly managing multiple channels, agencies, and team members for approximately 20 hours per week. The position reports to the Miami‑based co‑founders and is open to remote candidates across North America.
Base pay range $100,000.00 / yr – $150,000.00 / yr
Responsibilities
Lead performance marketing across acquisition, remarketing, and retention, aligning strategy with company objectives and profitable growth trajectory.
Own brand marketing execution, collaborating with product to develop stand‑out campaigns and out‑of‑the‑box initiatives that drive brand affinity and hit key business objectives.
Manage marketing budget; forecast and report regularly.
Plan, execute, and report on a full‑funnel approach to paid, owned, and earned channels, including Paid Social, Paid Search/Shopping, Affiliate, Influencer/Endorsement, SEO, Email/SMS, and other relevant channels.
Oversee marketing and content calendars, managing owned channels and lifecycle marketing activities, including email, SMS, editorial content, and social media.
Optimize performance marketing campaigns with a focus on acquisition, retention, CPA, ROAS, and overall ROI.
Prioritize customer and marketing analytics, including channel‑level KPIs, on‑site metrics, and attribution.
Collaborate with product and digital/development partners on e‑commerce priorities, site performance, KPIs, CRO, and testing.
Monitor marketing trends and innovations to keep Nomad Lane on the leading edge of marketing innovation.
Own relationships with performance marketing agency and marketing technology platform partners.
Own and optimize the e‑commerce experience, driving improvements in user experience, merchandising effectiveness, and conversion rates.
Requirements
6+ years of relevant marketing experience with proven leadership in digital and e‑commerce marketing roles.
Demonstrated expertise in performance marketing, including proven results managing acquisition, retention, and customer lifetime value.
Strong proficiency with marketing analytics tools (Meta, Google Analytics, Klaviyo, Shopify ecosystem).
Exceptional project management and organizational skills, able to prioritize multiple initiatives in a dynamic, fast‑paced environment.
Proven experience managing budgets, forecasting, and reporting to senior leadership.
A creative thinker with strong problem‑solving skills and the ability to translate insights into actionable strategies.
Excellent communication and leadership abilities, capable of influencing cross‑functional teams and senior management.
Hands‑on approach with a willingness to engage deeply in tactical execution when necessary.
Benefits
Flexible working hours, fully remote.
Real ownership in shaping the brand and growth strategy.
Close collaboration with founders.
Potential to expand into a long‑term role.
#J-18808-Ljbffr