Vialto Partners
Director, Marketing Technology & Operations
Vialto Partners, Washington, District of Columbia, us, 20022
Director, Marketing Technology & Operations
Join to apply for the Director, Marketing Technology & Operations role at Vialto Partners. Vialto Partners is a market leader in global mobility services. Our purpose is to ‘Connect the world’. We help companies streamline and effectively manage their global mobility programs in a cost‑efficient and compliant manner. Role Responsibilities
Marketing technology leadership
— Define and own the marketing technology roadmap from a business perspective, align tools and platforms to commercial goals and strategy. Work with our technology/digital team to evaluate, select, and implement marketing technology solutions that drive personalization, lead generation, and campaign performance. Ensure seamless integration across marketing technology and other enterprise systems where appropriate. Research and evaluate additional marketing technologies and third‑party data sources that help advance the company’s adoption of a sophisticated account‑based marketing approach. Collaborate with business stakeholders to drive sustained user adoption of the company’s enterprise CRM platform across the organization. Marketing operations & process optimization
— Lead and scale the marketing operations function, including campaign workflows, lead scoring, routing, and database management. Design and enforce best practices for campaign execution, budgeting, compliance (e.g., GDPR), and lifecycle marketing. Partner cross‑functionally to streamline marketing‑to‑sales handoff and feedback loops. Data & performance analytics
— Own marketing analytics strategy, dashboards, KPIs, attribution models, and ROI reporting. Drive marketing performance insights to inform strategy, optimize spend, and improve conversion funnels. Lead initiatives for data hygiene, segmentation, and audience and persona targeting. Budget & vendor management
— Work with our technology/digital team to manage the marketing technology budget and vendor relationships, including negotiations, renewals, and performance evaluation. Align investment decisions with evolving marketing strategies and business objectives. Team leadership & cross‑functional collaboration
— Build and lead a high‑performing team of marketing technologists, analysts, and operations professionals. Act as a strategic partner to sales, product, IT, finance, service line and executive leadership to align on priorities and technology needs. Qualifications
15+ years of experience in marketing technology, operations, or related fields. Demonstrated leadership in building scalable marketing systems and processes at a large professional services and/or B2B technology organization. Deep knowledge of marketing platforms (CRM, marketing automation, analytics tools, ABM platforms, etc.). Strong commercial and technical acumen with a systems‑thinking approach; understanding of data architecture, APIs, and system integrations. Proven track record of driving marketing performance through data and technology. Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA or technical Master’s preferred). Preferred Skills
Experience in B2B SaaS, eCommerce, or other digital industries. Working familiarity with data privacy regulations (GDPR, CCPA, etc.). Change management and stakeholder alignment experience in complex organizations. Certifications and/or demonstrated experience in Salesforce, Marketo, Adobe, Wordpress or similar platforms. Experience developing and deploying scalable marketing operations in highly matrixed environments. What Success Looks Like
Integrated and unified way of designing, deploying, and measuring marketing performance globally by sector, audience, campaign, territory. Single source of truth “client 360” data and insights to inform business and investment decisions. Company‑wide adoption of CRM for business development/sales. Credible “go‑to” dashboards that demonstrate the impact and outcome of marketing, sales, and growth initiatives. Highly functional and flexible global website platform that supports the company’s brand and growth aspirations in all major markets globally. Additional Information
Location: Chicago, London, New York, San Francisco, Washington, D.C., or Remote. Compensation: $161,300 – 225,000. Employment Type: Full Time. Work Arrangement: Hybrid / Possible Remote. Some in‑region and international travel may be required. We are an equal opportunity employer that does not discriminate based on legally protected status. Please note that AI is used in the application process.
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Join to apply for the Director, Marketing Technology & Operations role at Vialto Partners. Vialto Partners is a market leader in global mobility services. Our purpose is to ‘Connect the world’. We help companies streamline and effectively manage their global mobility programs in a cost‑efficient and compliant manner. Role Responsibilities
Marketing technology leadership
— Define and own the marketing technology roadmap from a business perspective, align tools and platforms to commercial goals and strategy. Work with our technology/digital team to evaluate, select, and implement marketing technology solutions that drive personalization, lead generation, and campaign performance. Ensure seamless integration across marketing technology and other enterprise systems where appropriate. Research and evaluate additional marketing technologies and third‑party data sources that help advance the company’s adoption of a sophisticated account‑based marketing approach. Collaborate with business stakeholders to drive sustained user adoption of the company’s enterprise CRM platform across the organization. Marketing operations & process optimization
— Lead and scale the marketing operations function, including campaign workflows, lead scoring, routing, and database management. Design and enforce best practices for campaign execution, budgeting, compliance (e.g., GDPR), and lifecycle marketing. Partner cross‑functionally to streamline marketing‑to‑sales handoff and feedback loops. Data & performance analytics
— Own marketing analytics strategy, dashboards, KPIs, attribution models, and ROI reporting. Drive marketing performance insights to inform strategy, optimize spend, and improve conversion funnels. Lead initiatives for data hygiene, segmentation, and audience and persona targeting. Budget & vendor management
— Work with our technology/digital team to manage the marketing technology budget and vendor relationships, including negotiations, renewals, and performance evaluation. Align investment decisions with evolving marketing strategies and business objectives. Team leadership & cross‑functional collaboration
— Build and lead a high‑performing team of marketing technologists, analysts, and operations professionals. Act as a strategic partner to sales, product, IT, finance, service line and executive leadership to align on priorities and technology needs. Qualifications
15+ years of experience in marketing technology, operations, or related fields. Demonstrated leadership in building scalable marketing systems and processes at a large professional services and/or B2B technology organization. Deep knowledge of marketing platforms (CRM, marketing automation, analytics tools, ABM platforms, etc.). Strong commercial and technical acumen with a systems‑thinking approach; understanding of data architecture, APIs, and system integrations. Proven track record of driving marketing performance through data and technology. Bachelor’s degree in Marketing, Business, Computer Science, or a related field (MBA or technical Master’s preferred). Preferred Skills
Experience in B2B SaaS, eCommerce, or other digital industries. Working familiarity with data privacy regulations (GDPR, CCPA, etc.). Change management and stakeholder alignment experience in complex organizations. Certifications and/or demonstrated experience in Salesforce, Marketo, Adobe, Wordpress or similar platforms. Experience developing and deploying scalable marketing operations in highly matrixed environments. What Success Looks Like
Integrated and unified way of designing, deploying, and measuring marketing performance globally by sector, audience, campaign, territory. Single source of truth “client 360” data and insights to inform business and investment decisions. Company‑wide adoption of CRM for business development/sales. Credible “go‑to” dashboards that demonstrate the impact and outcome of marketing, sales, and growth initiatives. Highly functional and flexible global website platform that supports the company’s brand and growth aspirations in all major markets globally. Additional Information
Location: Chicago, London, New York, San Francisco, Washington, D.C., or Remote. Compensation: $161,300 – 225,000. Employment Type: Full Time. Work Arrangement: Hybrid / Possible Remote. Some in‑region and international travel may be required. We are an equal opportunity employer that does not discriminate based on legally protected status. Please note that AI is used in the application process.
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