Lineage
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Marketing Director
role at
Lineage
About Lineage Lineage is revolutionizing real estate investing by making generational wealth accessible to everyone. We provide a modern, all-in-one platform that helps investors, property managers, and partners succeed through hands-on education, asset management, and a real-time investment property marketplace. With over $1.5 billion in transactions, we're simplifying rental property ownership and empowering everyday people to build long-term wealth—anytime, anywhere.
Position Overview We\u2019re looking for a mission-driven, creative, and data-savvy
Director of Marketing
to lead our demand generation, brand presence, and campaign performance across all channels. As Director of Marketing, you\u2019ll set and execute a holistic marketing strategy across our B2C and B2B2C lines of business. You\u2019ll collaborate cross-functionally to define our voice, grow our audience, and drive results. This is a player-coach role €” ideal for someone ready to lead while still executing alongside a lean, high-output team. You\u2019ll bring strategic vision and hands-on skills to drive growth, test new ideas, and scale what works.
Responsibilities
Define and enforce brand strategy across channels, ensuring voice and visuals align across B2C and B2B2C initiatives
Develop and execute content strategy, including SEO, web optimization, and email marketing
Track and optimize campaign performance, CAC, conversion rates, and ROI
Lead demand generation through paid social, search, and digital campaigns
Own HubSpot marketing operations: CRM, automation, landing pages, lead flows, and reporting
Collaborate cross-functionally with sales, product, and leadership on messaging and GTM strategy
Mentor and manage a small team and external vendors/contractors
Support product marketing and launch campaigns tied to platform features and updates
Coordinate marketing efforts around key industry events and activations
Qualifications
6 -10 years of progressive marketing experience with a blend of performance, content, and brand strategy
Proven experience managing paid campaigns and performance marketing channels
Strong working knowledge of HubSpot or equivalent CRM/automation tools
Deep understanding of buyer psychology, marketing funnels, and growth metrics
Experience operating in high-growth, dynamic environments 0€“ ideally SaaS, fintech, or proptech
Comfortable as a player-coach, blending strategic leadership with hands-on execution
Data-driven and fluent in analyzing performance and reporting on KPIs (CAC, LTV, conversion, etc.)
Our Core Values FUN:
We create authentic moments of enjoyment with our team and customers. Winning is fun, but so is playing the game.
TRUST:
We act with integrity in all aspects of our business, building confidence inside and outside our organization.
DWYSYD (Do What You Say You Will Do):
We are reliable, consistent, and take commitments seriously. Accountability drives performance.
TRANSPARENCY:
Clear communication and shared awareness allow us to address challenges head-on and make better decisions.
TEAM FOCUS:
We leverage collective capabilities and empower others to do great things. Collaboration drives success.
RESULTS DRIVEN:
We maintain constant focus on achieving measurable goals aligned with our mission and objectives.
Why Join Lineage? Growth & Impact:
We\u2019re growing our team over the next 12 months. You\u2019ll have significant autonomy, direct mission impact, and clear paths to leadership as we revolutionize how millions invest in real estate.
Remote-First:
We are a globally distributed team with a bias for action, staying true to our core values while defining the future of real estate investing.
Your Opportunity:
We\u2019re making institutional-grade investing accessible to everyone €” work that\u2019s both technically challenging and deeply meaningful.
We\u2019re looking for:
Ambitious people excited to tackle big challenges. No "perfect" candidate exists €” we encourage applications even if you don\u2019t check every box. Lineage is where you grow professionally while contributing to something bigger than yourself.
Compensation and Benefits Salary Range: $135,000-$155,000 per year, commensurate with skills, experience, and internal equity
Equity Grants: Ownership opportunities through our employee equity program
Flexible PTO: Take time when you need it
Remote-First: Work with a high-performing, distributed team
Health Coverage: 75% company-paid medical, dental, and vision insurance
Lineage is committed to creating an inclusive and respectful work environment where everyone brings their authentic self to work. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected status under applicable law.
Notice to California Applicants:
We collect personal information as part of the job application process in accordance with the California Consumer Privacy Act (CCPA). This includes identifiers, work history, and other relevant details used for recruitment purposes. We retain your data for up to 12 months and do not sell or share it for commercial purposes.
Notice: This job description reflects Lineage’s current requirements and may be subject to change at any time.
#J-18808-Ljbffr
Marketing Director
role at
Lineage
About Lineage Lineage is revolutionizing real estate investing by making generational wealth accessible to everyone. We provide a modern, all-in-one platform that helps investors, property managers, and partners succeed through hands-on education, asset management, and a real-time investment property marketplace. With over $1.5 billion in transactions, we're simplifying rental property ownership and empowering everyday people to build long-term wealth—anytime, anywhere.
Position Overview We\u2019re looking for a mission-driven, creative, and data-savvy
Director of Marketing
to lead our demand generation, brand presence, and campaign performance across all channels. As Director of Marketing, you\u2019ll set and execute a holistic marketing strategy across our B2C and B2B2C lines of business. You\u2019ll collaborate cross-functionally to define our voice, grow our audience, and drive results. This is a player-coach role €” ideal for someone ready to lead while still executing alongside a lean, high-output team. You\u2019ll bring strategic vision and hands-on skills to drive growth, test new ideas, and scale what works.
Responsibilities
Define and enforce brand strategy across channels, ensuring voice and visuals align across B2C and B2B2C initiatives
Develop and execute content strategy, including SEO, web optimization, and email marketing
Track and optimize campaign performance, CAC, conversion rates, and ROI
Lead demand generation through paid social, search, and digital campaigns
Own HubSpot marketing operations: CRM, automation, landing pages, lead flows, and reporting
Collaborate cross-functionally with sales, product, and leadership on messaging and GTM strategy
Mentor and manage a small team and external vendors/contractors
Support product marketing and launch campaigns tied to platform features and updates
Coordinate marketing efforts around key industry events and activations
Qualifications
6 -10 years of progressive marketing experience with a blend of performance, content, and brand strategy
Proven experience managing paid campaigns and performance marketing channels
Strong working knowledge of HubSpot or equivalent CRM/automation tools
Deep understanding of buyer psychology, marketing funnels, and growth metrics
Experience operating in high-growth, dynamic environments 0€“ ideally SaaS, fintech, or proptech
Comfortable as a player-coach, blending strategic leadership with hands-on execution
Data-driven and fluent in analyzing performance and reporting on KPIs (CAC, LTV, conversion, etc.)
Our Core Values FUN:
We create authentic moments of enjoyment with our team and customers. Winning is fun, but so is playing the game.
TRUST:
We act with integrity in all aspects of our business, building confidence inside and outside our organization.
DWYSYD (Do What You Say You Will Do):
We are reliable, consistent, and take commitments seriously. Accountability drives performance.
TRANSPARENCY:
Clear communication and shared awareness allow us to address challenges head-on and make better decisions.
TEAM FOCUS:
We leverage collective capabilities and empower others to do great things. Collaboration drives success.
RESULTS DRIVEN:
We maintain constant focus on achieving measurable goals aligned with our mission and objectives.
Why Join Lineage? Growth & Impact:
We\u2019re growing our team over the next 12 months. You\u2019ll have significant autonomy, direct mission impact, and clear paths to leadership as we revolutionize how millions invest in real estate.
Remote-First:
We are a globally distributed team with a bias for action, staying true to our core values while defining the future of real estate investing.
Your Opportunity:
We\u2019re making institutional-grade investing accessible to everyone €” work that\u2019s both technically challenging and deeply meaningful.
We\u2019re looking for:
Ambitious people excited to tackle big challenges. No "perfect" candidate exists €” we encourage applications even if you don\u2019t check every box. Lineage is where you grow professionally while contributing to something bigger than yourself.
Compensation and Benefits Salary Range: $135,000-$155,000 per year, commensurate with skills, experience, and internal equity
Equity Grants: Ownership opportunities through our employee equity program
Flexible PTO: Take time when you need it
Remote-First: Work with a high-performing, distributed team
Health Coverage: 75% company-paid medical, dental, and vision insurance
Lineage is committed to creating an inclusive and respectful work environment where everyone brings their authentic self to work. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected status under applicable law.
Notice to California Applicants:
We collect personal information as part of the job application process in accordance with the California Consumer Privacy Act (CCPA). This includes identifiers, work history, and other relevant details used for recruitment purposes. We retain your data for up to 12 months and do not sell or share it for commercial purposes.
Notice: This job description reflects Lineage’s current requirements and may be subject to change at any time.
#J-18808-Ljbffr