American Beacon Partners
Vice President, Head of Marketing
American Beacon Partners, Irving, Texas, United States, 75084
3 weeks ago Be among the first 25 applicants
American
Beacon Partners , formerly known as Resolute Investment Managers, is a diversified asset management platform with affiliated and independent partnerships with more than 30 investment managers. Drawing on approximately 40 years of investment expertise, innovation and adaptability, American Beacon Partners delivers enduring value through traditional and alternative solutions designed to meet investors' evolving needs.
Driven by future value creation, American Beacon Partners' unique platform delivers strategic benefits through a full suite of distribution, operational and administrative services that may be leveraged by its affiliates. We offer three customizable partnership models tailored for the U.S. wealth and retirement markets. For affiliated partners, we make strategic investments in boutique asset managers to enhance distribution and administrative support functions. For strategic distribution partners, we help investment managers leverage our distribution expertise to achieve greater scale. For sub-advisors to American Beacon Advisors, we assist institutional-caliber asset managers who are seeking to expand their strategies to retail markets through existing funds or new fund launches. With roots as an unaffiliated sub-advised mutual fund sponsor, the majority of our partnerships are with asset managers who invest and operate with full autonomy and independence.
American Beacon Partners' affiliates include American Beacon Advisors, Inc.; National Investment Services of America, LLC; RSW Investments Holdings LLC; Shapiro Capital Management LLC; SSI Investment Management LLC; and Resolute Investment Distributors, Inc.
In December 2024, the company was named one of the "Best Places to Work in Money Management" by Pensions & Investments for the sixth consecutive year. For more information, please visit www.ambeacon.com
Location Irving, Texas (Las Colinas). Hybrid: onsite 3+ days per week, remote 3-5 days per month.
Job Title VP, Head of Marketing
Salary $190,000.00-$210,000.00
Job Description The VP, Head of Marketing is responsible for ensuring alignment of Marketing efforts with the priorities of the firm. Responsibilities include developing marketing strategy, coordinating affiliate marketing with American Beacon's Sales team, engaging with and responding to the needs of American Beacon's strategic partners, supporting firm and channel specific sales campaigns, oversight of Digital Marketing team, supporting Sales, Product Management, Asset Management, and other internal customers in the creation of new materials.
Key Responsibilities
Develops and executes firm-wide integrated marketing strategy to support growth in assets, advisor engagement, and brand visibility
Maintains and updates a marketing roadmap for ongoing enhancements to marketing efforts
Partners with distribution to align marketing goals with business priorities
Oversee marketing vendor relationships
Ensures efforts of Marketing department are aligned with the priorities of the firm and that sufficient resources are available
Oversees and coordinates marketing initiatives for focus products including product positioning, value-add campaigns, and sales enablement
Coordinates with Sales, Product Management and Asset Management to develop content strategy that spans thought leadership, video, social, and email campaigns targeting financial intermediaries
Oversees recurring production and distribution of marketing collateral. Leads digital marketing efforts including website management, marketing automation, CRM and data analytics
Builds and manages dashboards to measure campaign ROI, channel performance and sales activity metrics
Works closely with American Beacon's affiliates, subadvisors and strategic distribution partners to design, execute and measure targeted marketing campaigns
Works closely with Compliance team to ensure all information meets security and industry guidelines
Leads a team of marketers and external vendors/agencies, managing budgets and resource allocation
Consistently reads feedback and follows up with relevant mentoring, encouragement and accountability for individuals on team
Ensures reviews are completed on schedule and effectively communicates reviews, compensation and standing within the organization with each team member
Requirements
Prior experience in financial services required; prior experience in the asset management or wealth management industry and marketing to registered representatives in regional offices preferred
Excellent understanding of the investment business and the firm's products and services
Prior experience with channel and digital marketing
Interpersonal and team leadership skills with the ability to drive key decisions in a dynamic, fast-paced environment
Creativity and the ability to simplify complex investment ideas
Referrals increase your chances of interviewing at American Beacon Partners by 2x
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr
American
Beacon Partners , formerly known as Resolute Investment Managers, is a diversified asset management platform with affiliated and independent partnerships with more than 30 investment managers. Drawing on approximately 40 years of investment expertise, innovation and adaptability, American Beacon Partners delivers enduring value through traditional and alternative solutions designed to meet investors' evolving needs.
Driven by future value creation, American Beacon Partners' unique platform delivers strategic benefits through a full suite of distribution, operational and administrative services that may be leveraged by its affiliates. We offer three customizable partnership models tailored for the U.S. wealth and retirement markets. For affiliated partners, we make strategic investments in boutique asset managers to enhance distribution and administrative support functions. For strategic distribution partners, we help investment managers leverage our distribution expertise to achieve greater scale. For sub-advisors to American Beacon Advisors, we assist institutional-caliber asset managers who are seeking to expand their strategies to retail markets through existing funds or new fund launches. With roots as an unaffiliated sub-advised mutual fund sponsor, the majority of our partnerships are with asset managers who invest and operate with full autonomy and independence.
American Beacon Partners' affiliates include American Beacon Advisors, Inc.; National Investment Services of America, LLC; RSW Investments Holdings LLC; Shapiro Capital Management LLC; SSI Investment Management LLC; and Resolute Investment Distributors, Inc.
In December 2024, the company was named one of the "Best Places to Work in Money Management" by Pensions & Investments for the sixth consecutive year. For more information, please visit www.ambeacon.com
Location Irving, Texas (Las Colinas). Hybrid: onsite 3+ days per week, remote 3-5 days per month.
Job Title VP, Head of Marketing
Salary $190,000.00-$210,000.00
Job Description The VP, Head of Marketing is responsible for ensuring alignment of Marketing efforts with the priorities of the firm. Responsibilities include developing marketing strategy, coordinating affiliate marketing with American Beacon's Sales team, engaging with and responding to the needs of American Beacon's strategic partners, supporting firm and channel specific sales campaigns, oversight of Digital Marketing team, supporting Sales, Product Management, Asset Management, and other internal customers in the creation of new materials.
Key Responsibilities
Develops and executes firm-wide integrated marketing strategy to support growth in assets, advisor engagement, and brand visibility
Maintains and updates a marketing roadmap for ongoing enhancements to marketing efforts
Partners with distribution to align marketing goals with business priorities
Oversee marketing vendor relationships
Ensures efforts of Marketing department are aligned with the priorities of the firm and that sufficient resources are available
Oversees and coordinates marketing initiatives for focus products including product positioning, value-add campaigns, and sales enablement
Coordinates with Sales, Product Management and Asset Management to develop content strategy that spans thought leadership, video, social, and email campaigns targeting financial intermediaries
Oversees recurring production and distribution of marketing collateral. Leads digital marketing efforts including website management, marketing automation, CRM and data analytics
Builds and manages dashboards to measure campaign ROI, channel performance and sales activity metrics
Works closely with American Beacon's affiliates, subadvisors and strategic distribution partners to design, execute and measure targeted marketing campaigns
Works closely with Compliance team to ensure all information meets security and industry guidelines
Leads a team of marketers and external vendors/agencies, managing budgets and resource allocation
Consistently reads feedback and follows up with relevant mentoring, encouragement and accountability for individuals on team
Ensures reviews are completed on schedule and effectively communicates reviews, compensation and standing within the organization with each team member
Requirements
Prior experience in financial services required; prior experience in the asset management or wealth management industry and marketing to registered representatives in regional offices preferred
Excellent understanding of the investment business and the firm's products and services
Prior experience with channel and digital marketing
Interpersonal and team leadership skills with the ability to drive key decisions in a dynamic, fast-paced environment
Creativity and the ability to simplify complex investment ideas
Referrals increase your chances of interviewing at American Beacon Partners by 2x
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr