ALLDATA
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E-Commerce Marketing Manager
role at
ALLDATA
Hybrid role: 3 days a week in office in Elk Grove, CA; no remote capabilities.
Position Summary The E-Commerce Marketing Manager drives traffic, conversion, and revenue growth on ALLDATA’s digital storefront. The role oversees paid search campaigns, optimizes site performance, and collaborates with cross-functional teams to deliver measurable results. Success is measured by improvements in acquisition, engagement, conversion rates, and ROI.
Position Responsibilities
Commerce Site Performance & Conversion Optimization
Drive on-site initiatives to increase conversion rates (CRO), including testing landing pages, CTAs, and checkout flows.
Partner with UX/design and development teams to prioritize and improve navigation, site speed, and overall experience.
Collaborate with development teams to scope and request future web enhancements that support business goals.
Monitor and analyze funnel metrics (traffic, bounce, add-to-cart, checkout) to identify and resolve friction points.
Search Engine Marketing (SEM) Oversight
Oversee the strategy and execution of paid search campaigns (Google Ads, Bing, retargeting) through internal or external resources.
Guide optimization of keyword strategy, ad copy, and bidding to maximize conversions at efficient cost-per-acquisition (CPA).
Review budget pacing and ensure delivery of weekly/monthly performance reporting.
Evaluate attribution and revenue impact from paid search efforts.
Digital Merchandising & Promotions
Plan and execute promotional calendars, pricing tests, and on-site merchandising campaigns.
Partner with product and sales teams to ensure promotions are aligned with business priorities.
Track promotional performance and recommend adjustments based on customer response.
Data-Driven Optimization
Use analytics tools (GA4, Google Ads, etc.) to track KPIs and guide real-time optimizations.
Conduct A/B testing across SEM and site experiences to improve ROI.
Stay current on e-commerce trends, algorithms, and platform updates to keep campaigns competitive.
Leadership & Collaboration
Manage a small team responsible for execution across SEM, site updates, and campaign support.
Coordinate with product, IT, creative, and sales teams to deliver digital initiatives on time and on budget.
Oversee vendor and agency relationships to scale SEM efforts.
Position Requirements
Bachelor’s degree in Marketing, Business, or related field.
5–7 years of experience in e-commerce marketing with direct ownership of SEM and site optimization.
Strategic planning and marketing of SaaS product launches.
Cost analysis, ROI, and financial modeling expertise.
Proven track record improving traffic, conversion, and revenue through paid search and site initiatives.
Experience with localization and international e-commerce operations.
Strong analytical skills with ability to translate data into action.
Hands‑on proficiency with Google Ads, Bing Ads, GA4, SEMrush (or similar platforms).
Salary Range $84,000 – $147,000. Compensation considers scope, responsibilities, experience, market, and internal equity.
Benefits
Competitive pay
Unrivaled company culture
Medical, dental, and vision plans
Exclusive discounts and perks, including an AutoZone in‑store discount
401(k) with company match and Stock Purchase Plan
AutoZoners Living Well Program for free mental health support
Opportunities for career growth
Paid time off
Short‑ and long‑term disability insurance options
Health Savings and Flexible Spending Accounts with wellness rewards
Tuition reimbursement
AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.
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E-Commerce Marketing Manager
role at
ALLDATA
Hybrid role: 3 days a week in office in Elk Grove, CA; no remote capabilities.
Position Summary The E-Commerce Marketing Manager drives traffic, conversion, and revenue growth on ALLDATA’s digital storefront. The role oversees paid search campaigns, optimizes site performance, and collaborates with cross-functional teams to deliver measurable results. Success is measured by improvements in acquisition, engagement, conversion rates, and ROI.
Position Responsibilities
Commerce Site Performance & Conversion Optimization
Drive on-site initiatives to increase conversion rates (CRO), including testing landing pages, CTAs, and checkout flows.
Partner with UX/design and development teams to prioritize and improve navigation, site speed, and overall experience.
Collaborate with development teams to scope and request future web enhancements that support business goals.
Monitor and analyze funnel metrics (traffic, bounce, add-to-cart, checkout) to identify and resolve friction points.
Search Engine Marketing (SEM) Oversight
Oversee the strategy and execution of paid search campaigns (Google Ads, Bing, retargeting) through internal or external resources.
Guide optimization of keyword strategy, ad copy, and bidding to maximize conversions at efficient cost-per-acquisition (CPA).
Review budget pacing and ensure delivery of weekly/monthly performance reporting.
Evaluate attribution and revenue impact from paid search efforts.
Digital Merchandising & Promotions
Plan and execute promotional calendars, pricing tests, and on-site merchandising campaigns.
Partner with product and sales teams to ensure promotions are aligned with business priorities.
Track promotional performance and recommend adjustments based on customer response.
Data-Driven Optimization
Use analytics tools (GA4, Google Ads, etc.) to track KPIs and guide real-time optimizations.
Conduct A/B testing across SEM and site experiences to improve ROI.
Stay current on e-commerce trends, algorithms, and platform updates to keep campaigns competitive.
Leadership & Collaboration
Manage a small team responsible for execution across SEM, site updates, and campaign support.
Coordinate with product, IT, creative, and sales teams to deliver digital initiatives on time and on budget.
Oversee vendor and agency relationships to scale SEM efforts.
Position Requirements
Bachelor’s degree in Marketing, Business, or related field.
5–7 years of experience in e-commerce marketing with direct ownership of SEM and site optimization.
Strategic planning and marketing of SaaS product launches.
Cost analysis, ROI, and financial modeling expertise.
Proven track record improving traffic, conversion, and revenue through paid search and site initiatives.
Experience with localization and international e-commerce operations.
Strong analytical skills with ability to translate data into action.
Hands‑on proficiency with Google Ads, Bing Ads, GA4, SEMrush (or similar platforms).
Salary Range $84,000 – $147,000. Compensation considers scope, responsibilities, experience, market, and internal equity.
Benefits
Competitive pay
Unrivaled company culture
Medical, dental, and vision plans
Exclusive discounts and perks, including an AutoZone in‑store discount
401(k) with company match and Stock Purchase Plan
AutoZoners Living Well Program for free mental health support
Opportunities for career growth
Paid time off
Short‑ and long‑term disability insurance options
Health Savings and Flexible Spending Accounts with wellness rewards
Tuition reimbursement
AutoZone, and its subsidiary, ALLDATA are equal opportunity employers. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected categories.
#J-18808-Ljbffr