Gray Media
Job Summary
WKYT in Lexington, KY has an opportunity for a part‑time associate producer to help innovate and expand the newsroom’s digital reach. The position runs the weekend assignment desk and produces a newscast and requires availability to work Saturdays and Sundays.
Responsibilities
Reformat news content to optimize reach and engagement on digital platforms
Position WKYT content to compete for attention and impact on social media
Write AP‑style news stories daily for digital platforms
Send breaking news and trending push alerts
Ensure factual, grammatical, and legal accuracy online and uphold the station’s established journalistic standards to avoid editorial bias
Collaborate with reporting staff to take advantage of the presentation of their stories on digital platforms
Regularly review metrics and adjust strategies accordingly
Communicate effectively with producers to incorporate digital elements into newscasts
Create memes, videos, and graphics for social engagement
Utilize analytics to track trends in making daily decisions
Engage with the audience on social media and digital channels
Monitor social media for current trends and potential news story ideas
Qualifications
Strong verbal and written communication skills and knowledge of AP Style
Ability to edit video in digital formats
Ability to use software to create and edit graphics
Ability to work well under pressure and well with a diverse group of people
Strong understanding of journalistic principles
Ability to balance the demands of both long and short‑term projects while meeting daily deadlines required
Willingness to work flexible shifts and be on call required
Equal Employment Opportunity Statement Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
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Responsibilities
Reformat news content to optimize reach and engagement on digital platforms
Position WKYT content to compete for attention and impact on social media
Write AP‑style news stories daily for digital platforms
Send breaking news and trending push alerts
Ensure factual, grammatical, and legal accuracy online and uphold the station’s established journalistic standards to avoid editorial bias
Collaborate with reporting staff to take advantage of the presentation of their stories on digital platforms
Regularly review metrics and adjust strategies accordingly
Communicate effectively with producers to incorporate digital elements into newscasts
Create memes, videos, and graphics for social engagement
Utilize analytics to track trends in making daily decisions
Engage with the audience on social media and digital channels
Monitor social media for current trends and potential news story ideas
Qualifications
Strong verbal and written communication skills and knowledge of AP Style
Ability to edit video in digital formats
Ability to use software to create and edit graphics
Ability to work well under pressure and well with a diverse group of people
Strong understanding of journalistic principles
Ability to balance the demands of both long and short‑term projects while meeting daily deadlines required
Willingness to work flexible shifts and be on call required
Equal Employment Opportunity Statement Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.
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