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Account Based Marketing Manager
role at
nTop Youll be a strategic and execution-driven
Account-Based Marketing (ABM) Manager
to deepen engagement and accelerate pipeline velocity across top enterprise accounts while launching breakthrough campaigns into must-win targets. Based in NYC, reports to VP of Marketing. What Youll Do Lead two ABM motions: acceleration campaigns for accounts with active opportunities, and penetration campaigns for "must-break-in" accounts Build and execute account-specific playbooks with input from Sales, tailoring messaging to each account's needs, language, and buying structure Map strategic account buying committees and differentiate between distinct program teams within large enterprises (e.g., identifying and targeting separate engineering groups within enterprise companies) Leverage AI tools and workflows for content adaptation, research, and personalization Create full-funnel engagement programs: from digital touchpoints to executive sessions, lunch-and-learns, and internal stakeholder campaigns Partner with our events agency to plan and execute strategic dinners and in-person activations that support account goals Deliver content to the right personas through the right channel at the right stage in the deal or outreach cycle Work closely with account executives to define influence strategies, engagement KPIs, and in-account orchestration Track performance against velocity, engagement, and opportunity creation targets
What Success Looks Like
For existing accounts: increased stakeholder engagement, faster stage progression, and expanded footprint For new accounts: count on new qualified opportunities ABM playbooks that are scalable, repeatable, and easily adopted across Sales and Marketing
What Were Looking For
5+ years in B2B marketing with 2+ years of focused ABM or enterprise campaign experience Track record of owning execution for 1:1 or 1:few ABM campaigns Experience collaborating with sales and navigating complex enterprise orgs Proficiency in tools like HubSpot, Salesforce, Sales Navigator, Sanity, Aligned, or equivalent Strong command of AI-powered content generation and personalization (e.g., GPT-based tools) Excellent communicator and strategic thinker with a bias for experimentation
Why This Role Matters
Every strategic account has the potential to deliver $1M+ in value. Youll be the orchestrator responsible for ensuring we show up like a thought leader, act like a trusted partner, and win like a category leader. This is a high-impact role for someone who knows how to turn marketing into momentumacross accounts were already in, and those we absolutely must win. If youre excited about shaping the future of strategic marketing using AI, data, events, and storytelling, this is your next play. Compensation
$130,000-145,000 annually plus options and benefits Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development #J-18808-Ljbffr
Account Based Marketing Manager
role at
nTop Youll be a strategic and execution-driven
Account-Based Marketing (ABM) Manager
to deepen engagement and accelerate pipeline velocity across top enterprise accounts while launching breakthrough campaigns into must-win targets. Based in NYC, reports to VP of Marketing. What Youll Do Lead two ABM motions: acceleration campaigns for accounts with active opportunities, and penetration campaigns for "must-break-in" accounts Build and execute account-specific playbooks with input from Sales, tailoring messaging to each account's needs, language, and buying structure Map strategic account buying committees and differentiate between distinct program teams within large enterprises (e.g., identifying and targeting separate engineering groups within enterprise companies) Leverage AI tools and workflows for content adaptation, research, and personalization Create full-funnel engagement programs: from digital touchpoints to executive sessions, lunch-and-learns, and internal stakeholder campaigns Partner with our events agency to plan and execute strategic dinners and in-person activations that support account goals Deliver content to the right personas through the right channel at the right stage in the deal or outreach cycle Work closely with account executives to define influence strategies, engagement KPIs, and in-account orchestration Track performance against velocity, engagement, and opportunity creation targets
What Success Looks Like
For existing accounts: increased stakeholder engagement, faster stage progression, and expanded footprint For new accounts: count on new qualified opportunities ABM playbooks that are scalable, repeatable, and easily adopted across Sales and Marketing
What Were Looking For
5+ years in B2B marketing with 2+ years of focused ABM or enterprise campaign experience Track record of owning execution for 1:1 or 1:few ABM campaigns Experience collaborating with sales and navigating complex enterprise orgs Proficiency in tools like HubSpot, Salesforce, Sales Navigator, Sanity, Aligned, or equivalent Strong command of AI-powered content generation and personalization (e.g., GPT-based tools) Excellent communicator and strategic thinker with a bias for experimentation
Why This Role Matters
Every strategic account has the potential to deliver $1M+ in value. Youll be the orchestrator responsible for ensuring we show up like a thought leader, act like a trusted partner, and win like a category leader. This is a high-impact role for someone who knows how to turn marketing into momentumacross accounts were already in, and those we absolutely must win. If youre excited about shaping the future of strategic marketing using AI, data, events, and storytelling, this is your next play. Compensation
$130,000-145,000 annually plus options and benefits Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Industries
Software Development #J-18808-Ljbffr