Corsair
The Email & SMS Marketing Coordinator will be responsible for the end-to-end setup and deployment of email and SMS marketing campaigns, including one-time sends and automated flows. This role involves managing workflows within Braze, Shopify, Aftership, and Zendesk, including flow setup, personalization, A/B testing, and segmentation.
The coordinator will develop and maintain triggered lifecycle journeys such as welcome series, cart/checkout abandonment, win-back, and transactional flows, ensuring all communications are on-brand, mobile-optimized, and aligned with channel best practices. The coordinator will use GA4 and Braze analytics to measure campaign performance, monitor and troubleshoot data accuracy. Collaboration with the Performance team to define success metrics and improve funnel visibility is also essential.
Furthermore, the coordinator will work cross-functionally with Product, Web, Creative, Influencer, and Social teams to support launches, promotions, NPI, and lifecycle programs, maintain QA processes and testing standards for all customer-facing communications, ensure compliance with email/SMS regulations, and stay up to date with new features and releases in Braze, mParticle, and GA4.
Key Responsibilities
Campaign Execution & Optimization
Own end-to-end planning, setup, and deployment ofemail and SMS marketing campaigns, including one-time sends and automated flows. Manage all workflows withinBraze/Magento/Aftership/Zendesk, including flows setup, personalization, A/B testing, and segmentation. Develop and maintaintriggered lifecycle journeyssuch as welcome series, cart/checkout abandonment, win-back, and transactional flows. Ensure all communications areon-brand, mobile-optimized, and aligned with channel best practices. Data, Segmentation & Targeting
LeveragemParticleto build and manage audience segments based on behavioral, transactional, and engagement data. Create suppression logic and predictive segments (e.g., high-intent, churn-risk) using CDP-powered attributes. Track and analyze user journey events across platforms to ensureaccurate data flowbetween GA4, mParticle, and Braze. Analytics & Reporting
UseGA4and Braze analytics to measure email/SMS campaign performance (open rate, CTOR, CVR, LTV impact). Monitor and troubleshoot data accuracy betweenevent tracking platformsand marketing attribution. Build recurring performance dashboards or reports with insights to drive optimization strategies. Collaborate with the Performance team to define success metrics and improve funnel visibility. Process & Cross-Functional Collaboration
Work cross-functionally with Product, Web, Creative, Influencer, and Social teams to support launches, promotions, NPI, and lifecycle programs. Maintain QA processes and testing standards for all customer-facing communications. Own compliance with email/SMS regulations (CAN-SPAM, TCPA, GDPR). Stay up to date with new features and releases inBraze, mParticle, and GA4. Monthly/Quarterly support with blog articles on company website and managing website content updates within the Contentful CMS (Landing Pages, PDP, Bug fixes). Qualifications:
Bachelor’s degree in business, marketing, or related field. 1-3 years of experience in marketing and e-commerce related roles Gamer or gaming industry experience highly desired. Familiarity with Braze, mParticle (or similar CDP), Monday.com, Microsoft Office Suite, and Google Analytics. Ability to operate independently and effectively against competing priorities. Proactive, self-starter with a strong sense of urgency. Demonstrated creative and critical thinking capabilities. Collaborative and team-oriented with good leadership and analytical skills. Detail-oriented with strong organizational and communication skills.
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Campaign Execution & Optimization
Own end-to-end planning, setup, and deployment ofemail and SMS marketing campaigns, including one-time sends and automated flows. Manage all workflows withinBraze/Magento/Aftership/Zendesk, including flows setup, personalization, A/B testing, and segmentation. Develop and maintaintriggered lifecycle journeyssuch as welcome series, cart/checkout abandonment, win-back, and transactional flows. Ensure all communications areon-brand, mobile-optimized, and aligned with channel best practices. Data, Segmentation & Targeting
LeveragemParticleto build and manage audience segments based on behavioral, transactional, and engagement data. Create suppression logic and predictive segments (e.g., high-intent, churn-risk) using CDP-powered attributes. Track and analyze user journey events across platforms to ensureaccurate data flowbetween GA4, mParticle, and Braze. Analytics & Reporting
UseGA4and Braze analytics to measure email/SMS campaign performance (open rate, CTOR, CVR, LTV impact). Monitor and troubleshoot data accuracy betweenevent tracking platformsand marketing attribution. Build recurring performance dashboards or reports with insights to drive optimization strategies. Collaborate with the Performance team to define success metrics and improve funnel visibility. Process & Cross-Functional Collaboration
Work cross-functionally with Product, Web, Creative, Influencer, and Social teams to support launches, promotions, NPI, and lifecycle programs. Maintain QA processes and testing standards for all customer-facing communications. Own compliance with email/SMS regulations (CAN-SPAM, TCPA, GDPR). Stay up to date with new features and releases inBraze, mParticle, and GA4. Monthly/Quarterly support with blog articles on company website and managing website content updates within the Contentful CMS (Landing Pages, PDP, Bug fixes). Qualifications:
Bachelor’s degree in business, marketing, or related field. 1-3 years of experience in marketing and e-commerce related roles Gamer or gaming industry experience highly desired. Familiarity with Braze, mParticle (or similar CDP), Monday.com, Microsoft Office Suite, and Google Analytics. Ability to operate independently and effectively against competing priorities. Proactive, self-starter with a strong sense of urgency. Demonstrated creative and critical thinking capabilities. Collaborative and team-oriented with good leadership and analytical skills. Detail-oriented with strong organizational and communication skills.
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