Quizlet
About Quizlet
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly. We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike.
Join Us to Build the Future of Learning We’re energized by the potential to power more learners through multiple approaches and tools.
The Team and Your Role Quizlet’s marketing team drives brand awareness, user engagement, and subscription growth. This Product Marketing Manager role reports to the Head of Product Marketing and is highly cross‑functional.
About The Role As a Product Marketing Manager at Quizlet, you’ll help define how we connect with the millions of students and teachers who rely on us to study smarter. You’ll lead integrated go‑to‑market strategies for new features and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. You will combine a data‑informed mindset with creative storytelling skills to ensure our messaging resonates across audiences and that we continue to make Quizlet’s value clear, relevant, and inspiring.
We’re happy to share that this is an
onsite
position in our San Francisco office. To foster team collaboration, we require that employees be in the office a
minimum of three days per week : Monday, Wednesday, and Thursday, and as needed by your manager or the company.
In This Role, You Will
Lead go‑to‑market planning for key launches and product initiatives—define the audience, positioning, messaging, and activation strategy across channels
Develop content and messaging frameworks that tell a consistent story across the product, lifecycle, and brand touchpoints
Collaborate cross‑functionally with Product, Design, Data Science, and Marketing to identify opportunities to improve user understanding and drive adoption
Translate research and insights (quantitative and qualitative) into clear recommendations that inform both product decisions and marketing execution
Drive integrated campaigns that reach students, teachers, and other audiences through a mix of owned, paid, and community channels
Craft exceptional copy and creative briefs that bring clarity and inspiration to everything from landing pages, to product naming, to in‑product messaging
Analyze launch performance and engagement data to identify insights and iterate on strategies
Craft campaign strategies and recommend the right targeting, channels, timing, and messaging. As you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiatives
Contribute to core PMM foundations such as competitive analysis, audience segmentation, and value prop development
What You Bring To The Table
3‑10 years experience in a product marketing role, with some time in consumer tech
A track record of successful product or feature launches and measurable impact through integrated campaigns
Strong copywriting and content strategy skills—able to simplify complex ideas and craft clear, motivating narratives
Experience using research, experimentation, and data to inform messaging and go‑to‑market decisions
Collaborative mindset and confidence influencing cross‑functional partners in Product, Design, and Marketing
Excellent analytical skills with a “test and learn” mindset
Excellent communication and presentation skills—distill complexity into clear, compelling narratives that move teams forward
Strong organizational and prioritization skills with a high degree of attention to detail
Experience leading market research projects including surveys, interviews, and competitive intelligence
Scaling mindset with a good understanding of the metrics product and marketing teams use to evaluate investment opportunities and make trade‑off decisions
Comfort operating in a fast‑paced, evolving environment with both strategic and tactical responsibilities
Bonus Points If You Have
Familiarity with the ed tech landscape and/or Gen Z consumers
Experience working within a freemium consumer subscriptions business
Experience driving cross‑selling and onsite marketing campaigns
Experience at a company that specializes in user‑generated content
Some background in both growth and core product marketing
Compensation, Benefits & Perks
Quizlet is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $170,000–$195,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work‑life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer‑sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet?
Massive reach: 60M+ users, 1B+ interactions per week
Cutting‑edge tech: Generative AI, adaptive learning, cognitive science
Strong momentum: Top‑tier investors, sustainable business, real traction
Mission‑first: Work that makes a difference in people’s lives
Inclusive culture: Committed to equity, diversity, and belonging
In Closing At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high‑quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.
Commitment to Diversity, Equity, and Inclusion Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. As an equal‑opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
#J-18808-Ljbffr
Join Us to Build the Future of Learning We’re energized by the potential to power more learners through multiple approaches and tools.
The Team and Your Role Quizlet’s marketing team drives brand awareness, user engagement, and subscription growth. This Product Marketing Manager role reports to the Head of Product Marketing and is highly cross‑functional.
About The Role As a Product Marketing Manager at Quizlet, you’ll help define how we connect with the millions of students and teachers who rely on us to study smarter. You’ll lead integrated go‑to‑market strategies for new features and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. You will combine a data‑informed mindset with creative storytelling skills to ensure our messaging resonates across audiences and that we continue to make Quizlet’s value clear, relevant, and inspiring.
We’re happy to share that this is an
onsite
position in our San Francisco office. To foster team collaboration, we require that employees be in the office a
minimum of three days per week : Monday, Wednesday, and Thursday, and as needed by your manager or the company.
In This Role, You Will
Lead go‑to‑market planning for key launches and product initiatives—define the audience, positioning, messaging, and activation strategy across channels
Develop content and messaging frameworks that tell a consistent story across the product, lifecycle, and brand touchpoints
Collaborate cross‑functionally with Product, Design, Data Science, and Marketing to identify opportunities to improve user understanding and drive adoption
Translate research and insights (quantitative and qualitative) into clear recommendations that inform both product decisions and marketing execution
Drive integrated campaigns that reach students, teachers, and other audiences through a mix of owned, paid, and community channels
Craft exceptional copy and creative briefs that bring clarity and inspiration to everything from landing pages, to product naming, to in‑product messaging
Analyze launch performance and engagement data to identify insights and iterate on strategies
Craft campaign strategies and recommend the right targeting, channels, timing, and messaging. As you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiatives
Contribute to core PMM foundations such as competitive analysis, audience segmentation, and value prop development
What You Bring To The Table
3‑10 years experience in a product marketing role, with some time in consumer tech
A track record of successful product or feature launches and measurable impact through integrated campaigns
Strong copywriting and content strategy skills—able to simplify complex ideas and craft clear, motivating narratives
Experience using research, experimentation, and data to inform messaging and go‑to‑market decisions
Collaborative mindset and confidence influencing cross‑functional partners in Product, Design, and Marketing
Excellent analytical skills with a “test and learn” mindset
Excellent communication and presentation skills—distill complexity into clear, compelling narratives that move teams forward
Strong organizational and prioritization skills with a high degree of attention to detail
Experience leading market research projects including surveys, interviews, and competitive intelligence
Scaling mindset with a good understanding of the metrics product and marketing teams use to evaluate investment opportunities and make trade‑off decisions
Comfort operating in a fast‑paced, evolving environment with both strategic and tactical responsibilities
Bonus Points If You Have
Familiarity with the ed tech landscape and/or Gen Z consumers
Experience working within a freemium consumer subscriptions business
Experience driving cross‑selling and onsite marketing campaigns
Experience at a company that specializes in user‑generated content
Some background in both growth and core product marketing
Compensation, Benefits & Perks
Quizlet is an equal‑opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $170,000–$195,000, depending on location and experience, as well as company stock options
Collaborate with your manager and team to create a healthy work‑life balance
20 vacation days (and we expect you to take them!)
Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
Employer‑sponsored 401k plan with company match
Access to LinkedIn Learning and other resources to support professional growth
Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet?
Massive reach: 60M+ users, 1B+ interactions per week
Cutting‑edge tech: Generative AI, adaptive learning, cognitive science
Strong momentum: Top‑tier investors, sustainable business, real traction
Mission‑first: Work that makes a difference in people’s lives
Inclusive culture: Committed to equity, diversity, and belonging
In Closing At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high‑quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.
Commitment to Diversity, Equity, and Inclusion Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion. As an equal‑opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
#J-18808-Ljbffr