Veracity Software Inc
Senior Marketing Business Analyst, Homecare
Veracity Software Inc, Covington, Georgia, United States, 30209
Senior Marketing Business Analyst, Homecare
Location:
Covington, Georgia, United States
Work Mode:
Monday-Thursday Onsite | Friday Remote
Employment Type:
Full-Time
The Senior Marketing Business Analyst, Homecare will partner with cross-functional teams to drive Business Intelligence (BI) and performance metrics for the PureWick Direct-to-Consumer business. This role delivers actionable insights to support strategic growth initiatives for the Home Care platform through KPI dashboards, business case analyses, segmentation reports, and ad-hoc reporting.
Key Responsibilities
Collaborate with the Client Home Care DTC (Direct-to-Consumer) team to deliver world-class marketing analytics, trends, and forecasting.
Leverage internal and external data sources to develop an advanced reporting suite supporting real-time marketing decisions.
Manage short-term and long-term reporting needs using Power BI, Tableau, and Excel.
Deliver and maintain Key Performance Indicators (KPIs) to align with business strategy.
Design and execute automated and ad-hoc reports for the direct-to-consumer healthcare business.
Develop new data visualizations and dashboards to present insights in a clear, actionable format.
Collaborate with Business Intelligence (BI) and Finance teams to generate analytics-driven insights.
Ensure compliance with HIPAA and maintain data integrity and confidentiality.
Analyze quantitative and qualitative data to provide insights and business recommendations.
Support decision-making by identifying opportunities and implementing best practices in analytics and reporting.
Education
Required: Bachelor's Degree (preferably in Business Analytics, Marketing, Statistics, or related field)
Preferred: MBA or equivalent advanced degree
Experience
5+ years translating business needs into technical reporting and analytics deliverables.
5+ years working with Power BI, Tableau, and strong proficiency in SQL queries.
5+ years experience in performance marketing or e-commerce analytics preferred.
Experience partnering across matrixed organizations to deliver integrated reporting solutions.
Experience in data-driven business recommendations and strategic analytics.
Proven success implementing complex data management and reporting initiatives.
Familiarity with direct-to-consumer KPIs, Salesforce.com, and P&L management preferred.
Exposure to health insurance reimbursement analytics preferred.
Required Skills
Advanced proficiency in Power BI, Tableau, and SQL.
Strong analytical thinking and data visualization capabilities.
Excellent business acumen and ability to interpret data to drive marketing strategy.
Experience with performance marketing, e-commerce metrics, and digital campaign tracking.
Solid understanding of data governance, HIPAA compliance, and data quality controls.
Strong collaboration and communication skills across business and technical teams.
Ability to work under tight deadlines and manage multiple concurrent projects.
Ideal Candidate Profile
5-7 years of experience in marketing analytics and BI tools (Power BI/Tableau).
Demonstrated experience in direct-to-consumer healthcare, medical devices, or e-commerce.
Proven track record of using analytics to drive strategic decisions.
Strong interpersonal skills with the ability to work in a matrixed corporate environment.
Highly detail-oriented, organized, and self-driven.
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Covington, Georgia, United States
Work Mode:
Monday-Thursday Onsite | Friday Remote
Employment Type:
Full-Time
The Senior Marketing Business Analyst, Homecare will partner with cross-functional teams to drive Business Intelligence (BI) and performance metrics for the PureWick Direct-to-Consumer business. This role delivers actionable insights to support strategic growth initiatives for the Home Care platform through KPI dashboards, business case analyses, segmentation reports, and ad-hoc reporting.
Key Responsibilities
Collaborate with the Client Home Care DTC (Direct-to-Consumer) team to deliver world-class marketing analytics, trends, and forecasting.
Leverage internal and external data sources to develop an advanced reporting suite supporting real-time marketing decisions.
Manage short-term and long-term reporting needs using Power BI, Tableau, and Excel.
Deliver and maintain Key Performance Indicators (KPIs) to align with business strategy.
Design and execute automated and ad-hoc reports for the direct-to-consumer healthcare business.
Develop new data visualizations and dashboards to present insights in a clear, actionable format.
Collaborate with Business Intelligence (BI) and Finance teams to generate analytics-driven insights.
Ensure compliance with HIPAA and maintain data integrity and confidentiality.
Analyze quantitative and qualitative data to provide insights and business recommendations.
Support decision-making by identifying opportunities and implementing best practices in analytics and reporting.
Education
Required: Bachelor's Degree (preferably in Business Analytics, Marketing, Statistics, or related field)
Preferred: MBA or equivalent advanced degree
Experience
5+ years translating business needs into technical reporting and analytics deliverables.
5+ years working with Power BI, Tableau, and strong proficiency in SQL queries.
5+ years experience in performance marketing or e-commerce analytics preferred.
Experience partnering across matrixed organizations to deliver integrated reporting solutions.
Experience in data-driven business recommendations and strategic analytics.
Proven success implementing complex data management and reporting initiatives.
Familiarity with direct-to-consumer KPIs, Salesforce.com, and P&L management preferred.
Exposure to health insurance reimbursement analytics preferred.
Required Skills
Advanced proficiency in Power BI, Tableau, and SQL.
Strong analytical thinking and data visualization capabilities.
Excellent business acumen and ability to interpret data to drive marketing strategy.
Experience with performance marketing, e-commerce metrics, and digital campaign tracking.
Solid understanding of data governance, HIPAA compliance, and data quality controls.
Strong collaboration and communication skills across business and technical teams.
Ability to work under tight deadlines and manage multiple concurrent projects.
Ideal Candidate Profile
5-7 years of experience in marketing analytics and BI tools (Power BI/Tableau).
Demonstrated experience in direct-to-consumer healthcare, medical devices, or e-commerce.
Proven track record of using analytics to drive strategic decisions.
Strong interpersonal skills with the ability to work in a matrixed corporate environment.
Highly detail-oriented, organized, and self-driven.
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