Fiskars Brands Inc.
Senior Specialist, Email Marketing and CRM
Fiskars Brands Inc., New York, New York, us, 10261
SENIOR SPECIALIST, EMAIL MARKETING & CRM, WATERFORD
OUR ROLE
We’re looking for a Senior Specialist, Email Marketing & CRM to help shape how we communicate directly with our customers across channels—starting with email and expanding into SMS and other touchpoints over time. This role sits at the intersection of content, commerce, and customer experience, with a focus on delivering timely, relevant messages that build stronger relationships and support business growth.
You’ll own the end‑to‑end email marketing process—bringing the customer journey to life through strategic automation, insight‑driven content, and continuous optimization. This hybrid role will be based at our U.S. location, with occasional travel to Europe as you collaborate across markets and functions.
WHAT YOU’LL DO This is a hands‑on role where planning meets doing. You’ll manage the end‑to‑end process for email campaigns—from initial briefing through to build, QA, and send—while helping shape how we grow the channel over time.
Lead the day‑to‑day execution of email marketing campaigns across multiple brands within the market
Own the global email and marketing automation program for Waterford, setting best practices and supporting local teams
Build, test, and launch campaigns in our email platform—managing creative assets, audience segmentation, scheduling, and QA
Plan automated customer journeys (e.g., welcome, reactivation, post‑purchase), adjusting based on performance and business needs
Collaborate with eCommerce team, creative team, copywriter and marketing team to align on content, timing, and goals
Contribute to channel strategy by analyzing results, identifying opportunities, and suggesting improvements
Run A/B tests and track key performance indicators like open rates, click‑through, and conversion
Support broader digital marketing efforts by ensuring email fits smoothly into cross‑channel campaigns
Keep campaign calendars organized and make sure deadlines are met without cutting corners.
WHO YOU ARE You’re equal parts strategist, analyst, and maker—someone who understands the art and science of great email marketing and is comfortable shifting from high‑level planning to hands‑on execution in the platform. You get excited about customer experience, love testing new ideas, and aren’t afraid to challenge the status quo to improve results.
An email marketing expert with 3‑5 years in CRM and marketing automation, preferably in a direct‑to‑consumer or luxury brand context
Experienced with tools like Salesforce, Bloomreach, Adobe, Braze, or Shopify Automations—and comfortable orchestrating multi‑step journeys
Data‑driven and detail‑oriented: you translate numbers into narratives and ideas into action
A natural collaborator who thrives in a matrixed, cross‑functional environment
Skilled at balancing global strategies with local market needs
Fluent in English (written and spoken), with strong communication skills and a growth mindset
Degree in marketing, business, or a related field preferred but not required
WHY THIS ROLE MATTERS Email is a core channel in our omnichannel ecosystem—and a key driver of customer lifetime value. In this role, you’ll have a direct impact on engagement, retention, and revenue—turning insights into impact and strategy into stories that matter to our customers.
START YOUR JOURNEY AT FISKARS GROUP Sound like your next move? Let’s build something brilliant together.
Salary Range for this role: US$80,000-100,000 Annually
We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV/resume today. Don’t worry about a cover letter, your application is enough indication of your interest.
We are committed to protecting your personal data, so we only accept applications through our career website.
VITA, A DIVISION OF FISKARS GROUP At the heart of meaningful moments and celebrations worldwide, our luxury brands—Waterford, Royal Copenhagen, Georg Jensen, Wedgwood, Iittala, Royal Doulton, and others—represent timeless craftsmanship, elegant design, and a dedication to enhancing life’s most treasured experiences. From exquisite tableware and decor to iconic lifestyle pieces, these brands embody a legacy of quality and innovation.
These renowned names are part of VITA, a division of Fiskars Group, a company with over 375 years of history. For centuries, we’ve crafted products that inspire creativity, beauty, and functionality in daily life. Today, we blend heritage with modernity to create designs that enrich homes and lives around the world. With a legacy rooted in excellence, Fiskars Group ensures these iconic brands continue to thrive and resonate with consumers everywhere.
Read more: fiskarsgroup.com
Read more: waterford.com
#J-18808-Ljbffr
You’ll own the end‑to‑end email marketing process—bringing the customer journey to life through strategic automation, insight‑driven content, and continuous optimization. This hybrid role will be based at our U.S. location, with occasional travel to Europe as you collaborate across markets and functions.
WHAT YOU’LL DO This is a hands‑on role where planning meets doing. You’ll manage the end‑to‑end process for email campaigns—from initial briefing through to build, QA, and send—while helping shape how we grow the channel over time.
Lead the day‑to‑day execution of email marketing campaigns across multiple brands within the market
Own the global email and marketing automation program for Waterford, setting best practices and supporting local teams
Build, test, and launch campaigns in our email platform—managing creative assets, audience segmentation, scheduling, and QA
Plan automated customer journeys (e.g., welcome, reactivation, post‑purchase), adjusting based on performance and business needs
Collaborate with eCommerce team, creative team, copywriter and marketing team to align on content, timing, and goals
Contribute to channel strategy by analyzing results, identifying opportunities, and suggesting improvements
Run A/B tests and track key performance indicators like open rates, click‑through, and conversion
Support broader digital marketing efforts by ensuring email fits smoothly into cross‑channel campaigns
Keep campaign calendars organized and make sure deadlines are met without cutting corners.
WHO YOU ARE You’re equal parts strategist, analyst, and maker—someone who understands the art and science of great email marketing and is comfortable shifting from high‑level planning to hands‑on execution in the platform. You get excited about customer experience, love testing new ideas, and aren’t afraid to challenge the status quo to improve results.
An email marketing expert with 3‑5 years in CRM and marketing automation, preferably in a direct‑to‑consumer or luxury brand context
Experienced with tools like Salesforce, Bloomreach, Adobe, Braze, or Shopify Automations—and comfortable orchestrating multi‑step journeys
Data‑driven and detail‑oriented: you translate numbers into narratives and ideas into action
A natural collaborator who thrives in a matrixed, cross‑functional environment
Skilled at balancing global strategies with local market needs
Fluent in English (written and spoken), with strong communication skills and a growth mindset
Degree in marketing, business, or a related field preferred but not required
WHY THIS ROLE MATTERS Email is a core channel in our omnichannel ecosystem—and a key driver of customer lifetime value. In this role, you’ll have a direct impact on engagement, retention, and revenue—turning insights into impact and strategy into stories that matter to our customers.
START YOUR JOURNEY AT FISKARS GROUP Sound like your next move? Let’s build something brilliant together.
Salary Range for this role: US$80,000-100,000 Annually
We are eagerly awaiting your application. We review applications on a continuous basis, so please submit your CV/resume today. Don’t worry about a cover letter, your application is enough indication of your interest.
We are committed to protecting your personal data, so we only accept applications through our career website.
VITA, A DIVISION OF FISKARS GROUP At the heart of meaningful moments and celebrations worldwide, our luxury brands—Waterford, Royal Copenhagen, Georg Jensen, Wedgwood, Iittala, Royal Doulton, and others—represent timeless craftsmanship, elegant design, and a dedication to enhancing life’s most treasured experiences. From exquisite tableware and decor to iconic lifestyle pieces, these brands embody a legacy of quality and innovation.
These renowned names are part of VITA, a division of Fiskars Group, a company with over 375 years of history. For centuries, we’ve crafted products that inspire creativity, beauty, and functionality in daily life. Today, we blend heritage with modernity to create designs that enrich homes and lives around the world. With a legacy rooted in excellence, Fiskars Group ensures these iconic brands continue to thrive and resonate with consumers everywhere.
Read more: fiskarsgroup.com
Read more: waterford.com
#J-18808-Ljbffr