Citi
Overview
The Head of Marketing Capabilities is responsible for driving and implementing best-in-class marketing technology platforms and tools to deliver against Citi’s Services strategic vision of generating always-on and personalized marketing offers. The individual in this role will inform, plan, and deliver Citi Services Marketing’s Technology stack to attract new prospects and engage our institutional clients. This role is critical to the organization as they will build a team to define and deliver on Citi Services’ MarTech roadmap that is designed for ease of use, automating, and speed to market to deliver seamless digital customer experiences that are personalized and relevant. The MarTech stack will enable data driven decisions with automation, streamline process that drive operating efficiency and improve business performance across Citi Services line of business, while aligning to the centralized Marketing function.
Role and Responsibilities
Define and drive the strategic agenda for the Services Marketing organization’s MarTech roadmap, mobilizing key partners across the end-to-end ecosystem inclusive of near term & long-term priorities for critical domains e.g. campaign management & workflow, content management, channel management & delivery, audience management, etc. Design and deliver prioritized MarTech stack capabilities and infrastructure strategies roadmap for the e Services Marketing organization aligned with the Services business priorities, the initiatives of the Marketing Innovation and Content team within the centralized Marketing and Content organization, and firm-wide policies, and global regulations. Secure necessary resources and processes to successfully deliver on plan. Deliver Adobe content stack, enabling dynamic, personalized digital content, and testing capabilities. Build next generation offer management infrastructure to enable real-time, always on, customer level promotional offers. Oversee marketing platform capabilities and infrastructure that spans traditional and non-digital marketing needs. Track and manage the multi-year and multi-million investment for MarTech Book of Work. Ensure proper control and operating models are designed, socialized and adopted upon migration to new capabilities and establish automated reporting and analytics to deliver robust insights on transformation KPIs. Assess risk in business decisions, safeguard Citigroup’s reputation and assets, drive compliance with applicable laws and regulations, adhere to Policy, apply ethical judgment, escalate and report control issues with transparency, supervise others, and create accountability for those who do not maintain standards.
Skills and Competencies
15+ years of experience with leading digital transformation and integration of MarTech projects including Seismic, Workfront, Adobe AEM, Offer management tools, Pega, Salesforce marketing cloud, etc. 8-10+ years of managerial experience with high performing Marketing Technology solution teams Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces required to implement and execute digital marketing campaigns Analytical and conceptual thinker with ability to operate in “white space” and deliver strategy with demonstrable results Customer-centric and tech-savvy product leader who drives technical and operational teams to solutions that focus on delivering outstanding experiences with agile, efficient processes Executive leadership skills and ability to communicate complex concepts and business impacts to leadership audiences to gain support Strong interpersonal skills and ability to influence the development and execution of key strategies/initiatives Expert knowledge of the industry and competitors’ products/services to drive commercial objectives Change management champion, educating the marketing organization on leveraging new capabilities to drive strategy
Education
Bachelor’s/University degree, Master’s degree preferred
Job Details
Location: New York, New York, United States Time Type: Full time Primary Location: New York Primary Location Full Time Salary Range: $170,000.00 - $300,000.00
Benefits
In addition to salary, Citi’s offerings may include incentive and retention awards. Citi offers medical, dental & vision coverage; 401(k); life, accident, and disability insurance; wellness programs; paid time off packages (vacation, sick leave, holidays). For more information, visit citibenefits.com. Availability may vary by jurisdiction, job level, and date of hire.
Other Information
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our tools or apply, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
Anticipated Posting Close Date
Oct 17, 2025
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The Head of Marketing Capabilities is responsible for driving and implementing best-in-class marketing technology platforms and tools to deliver against Citi’s Services strategic vision of generating always-on and personalized marketing offers. The individual in this role will inform, plan, and deliver Citi Services Marketing’s Technology stack to attract new prospects and engage our institutional clients. This role is critical to the organization as they will build a team to define and deliver on Citi Services’ MarTech roadmap that is designed for ease of use, automating, and speed to market to deliver seamless digital customer experiences that are personalized and relevant. The MarTech stack will enable data driven decisions with automation, streamline process that drive operating efficiency and improve business performance across Citi Services line of business, while aligning to the centralized Marketing function.
Role and Responsibilities
Define and drive the strategic agenda for the Services Marketing organization’s MarTech roadmap, mobilizing key partners across the end-to-end ecosystem inclusive of near term & long-term priorities for critical domains e.g. campaign management & workflow, content management, channel management & delivery, audience management, etc. Design and deliver prioritized MarTech stack capabilities and infrastructure strategies roadmap for the e Services Marketing organization aligned with the Services business priorities, the initiatives of the Marketing Innovation and Content team within the centralized Marketing and Content organization, and firm-wide policies, and global regulations. Secure necessary resources and processes to successfully deliver on plan. Deliver Adobe content stack, enabling dynamic, personalized digital content, and testing capabilities. Build next generation offer management infrastructure to enable real-time, always on, customer level promotional offers. Oversee marketing platform capabilities and infrastructure that spans traditional and non-digital marketing needs. Track and manage the multi-year and multi-million investment for MarTech Book of Work. Ensure proper control and operating models are designed, socialized and adopted upon migration to new capabilities and establish automated reporting and analytics to deliver robust insights on transformation KPIs. Assess risk in business decisions, safeguard Citigroup’s reputation and assets, drive compliance with applicable laws and regulations, adhere to Policy, apply ethical judgment, escalate and report control issues with transparency, supervise others, and create accountability for those who do not maintain standards.
Skills and Competencies
15+ years of experience with leading digital transformation and integration of MarTech projects including Seismic, Workfront, Adobe AEM, Offer management tools, Pega, Salesforce marketing cloud, etc. 8-10+ years of managerial experience with high performing Marketing Technology solution teams Experience with marketing technology architecture, backend systems, data dependencies, and front-end interfaces required to implement and execute digital marketing campaigns Analytical and conceptual thinker with ability to operate in “white space” and deliver strategy with demonstrable results Customer-centric and tech-savvy product leader who drives technical and operational teams to solutions that focus on delivering outstanding experiences with agile, efficient processes Executive leadership skills and ability to communicate complex concepts and business impacts to leadership audiences to gain support Strong interpersonal skills and ability to influence the development and execution of key strategies/initiatives Expert knowledge of the industry and competitors’ products/services to drive commercial objectives Change management champion, educating the marketing organization on leveraging new capabilities to drive strategy
Education
Bachelor’s/University degree, Master’s degree preferred
Job Details
Location: New York, New York, United States Time Type: Full time Primary Location: New York Primary Location Full Time Salary Range: $170,000.00 - $300,000.00
Benefits
In addition to salary, Citi’s offerings may include incentive and retention awards. Citi offers medical, dental & vision coverage; 401(k); life, accident, and disability insurance; wellness programs; paid time off packages (vacation, sick leave, holidays). For more information, visit citibenefits.com. Availability may vary by jurisdiction, job level, and date of hire.
Other Information
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our tools or apply, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.
Anticipated Posting Close Date
Oct 17, 2025
#J-18808-Ljbffr