USG Insurance Services, Inc.
Senior Sales & Marketing Specialist
USG Insurance Services, Inc., Canonsburg, Pennsylvania, United States
Overview
The Senior Sales & Marketing Specialist supports the marketing strategy that fuels the success of our sales team. This role focuses on developing and delivering high-quality marketing materials, campaigns, and events that help producers build relationships, win business, and strengthen our brand presence. Acting as a bridge between marketing, sales staff, and carriers, this position ensures that all materials and initiatives align with brand standards, corporate goals, and industry compliance. Details
Hours: 8:30-5:00 Local Time Location: Hybrid Position Compensation: Based on Experience Offices: At USG, remote, hybrid, or fully in-office schedules. Presently, we operate nine physical branch locations across the United States: California: Irvine Florida: Tampa Idaho: Sandpoint Illinois: Chicago Louisiana: Covington Minnesota: Shoreview Pennsylvania: Canonsburg Texas: Arlington and Houston Key Responsibilities
Marketing Support for Sales:
Partner with the Marketing Manager to serve as a go-to resource for sales staff, ensuring they have timely access to marketing tools, materials, and branded content. Maintain and update CRM systems to support marketing campaigns, track engagement, and share insights with the sales team. Prepare and format proposals, pitch decks, client presentations, and marketing packets that highlight our products and services. Support email marketing efforts by developing templates, coordinating send-outs, and tracking engagement metrics. Monitor deadlines and follow up on outstanding marketing requests to ensure timely delivery for sales initiatives. Campaign & Event Coordination:
Assist in the execution of marketing campaigns, ensuring materials are accurate, on-brand, and delivered on schedule. Coordinate logistics for company participation in trade shows, conferences, webinars, and client events to enhance brand visibility. Manage updates to marketing collateral (digital and print), keeping product and promotional information current and accessible to the sales team. Collaborate with design, vendors, and internal teams to ensure brand consistency across all channels and client-facing materials. Analytics & Reporting:
Prepare reports on marketing campaign results, sales team engagement with materials, and ROI of events and initiatives. Identify opportunities for process improvement that improve efficiency and impact of sales-driven marketing efforts. Ensure all marketing materials and communications comply with industry standards, company policies, and regulatory guidelines. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 3–5 years of experience in marketing support, campaign coordination, or sales enablement, ideally in the insurance, financial services, or B2B industry. Proficiency in Microsoft Office Suite, CRM platforms (e.g., Salesforce), and basic marketing tools (e.g., email marketing platforms, Canva or Adobe Suite). Excellent organizational skills with the ability to manage multiple projects and deadlines. Strong written and verbal communication skills with an eye for brand consistency and presentation quality. Collaborative team player with strong interpersonal skills for working cross-functionally with marketing, sales, and vendors. Analytical mindset with attention to detail and the ability to turn data into actionable insights. Adaptable, proactive, and able to work independently on assigned projects.
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The Senior Sales & Marketing Specialist supports the marketing strategy that fuels the success of our sales team. This role focuses on developing and delivering high-quality marketing materials, campaigns, and events that help producers build relationships, win business, and strengthen our brand presence. Acting as a bridge between marketing, sales staff, and carriers, this position ensures that all materials and initiatives align with brand standards, corporate goals, and industry compliance. Details
Hours: 8:30-5:00 Local Time Location: Hybrid Position Compensation: Based on Experience Offices: At USG, remote, hybrid, or fully in-office schedules. Presently, we operate nine physical branch locations across the United States: California: Irvine Florida: Tampa Idaho: Sandpoint Illinois: Chicago Louisiana: Covington Minnesota: Shoreview Pennsylvania: Canonsburg Texas: Arlington and Houston Key Responsibilities
Marketing Support for Sales:
Partner with the Marketing Manager to serve as a go-to resource for sales staff, ensuring they have timely access to marketing tools, materials, and branded content. Maintain and update CRM systems to support marketing campaigns, track engagement, and share insights with the sales team. Prepare and format proposals, pitch decks, client presentations, and marketing packets that highlight our products and services. Support email marketing efforts by developing templates, coordinating send-outs, and tracking engagement metrics. Monitor deadlines and follow up on outstanding marketing requests to ensure timely delivery for sales initiatives. Campaign & Event Coordination:
Assist in the execution of marketing campaigns, ensuring materials are accurate, on-brand, and delivered on schedule. Coordinate logistics for company participation in trade shows, conferences, webinars, and client events to enhance brand visibility. Manage updates to marketing collateral (digital and print), keeping product and promotional information current and accessible to the sales team. Collaborate with design, vendors, and internal teams to ensure brand consistency across all channels and client-facing materials. Analytics & Reporting:
Prepare reports on marketing campaign results, sales team engagement with materials, and ROI of events and initiatives. Identify opportunities for process improvement that improve efficiency and impact of sales-driven marketing efforts. Ensure all marketing materials and communications comply with industry standards, company policies, and regulatory guidelines. Qualifications
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred. 3–5 years of experience in marketing support, campaign coordination, or sales enablement, ideally in the insurance, financial services, or B2B industry. Proficiency in Microsoft Office Suite, CRM platforms (e.g., Salesforce), and basic marketing tools (e.g., email marketing platforms, Canva or Adobe Suite). Excellent organizational skills with the ability to manage multiple projects and deadlines. Strong written and verbal communication skills with an eye for brand consistency and presentation quality. Collaborative team player with strong interpersonal skills for working cross-functionally with marketing, sales, and vendors. Analytical mindset with attention to detail and the ability to turn data into actionable insights. Adaptable, proactive, and able to work independently on assigned projects.
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