Herbal Goodness
Marketing Data & AI Strategist - Herbal Goodness
Herbal Goodness, Mckinney, Texas, United States, 75070
Overview
Job Title: Marketing Data & AI Strategist Department: Marketing Reports To: CMO/Marketing Lead About Herbal Goodness Herbal Goodness is a leading provider of premium, organic superfoods and herbal supplements. We are passionate about empowering health and wellness while giving back—10% of our profits support the education of African girls through the WAAW Foundation. We are seeking a Marketing Data & AI Strategist who will transform data into a competitive advantage. This role blends analytics, predictive modeling, and technical SEO expertise to uncover growth opportunities, reduce customer acquisition costs, and improve retention. Your insights will drive AI-powered decision-making across our marketing and growth teams. Key Responsibilities
Develop and own Herbal Goodness’ marketing analytics strategy end-to-end. Use AI/ML tools to forecast demand, predict churn, and personalize customer journeys. Monitor and optimize core KPIs: CAC, LTV, conversion rates, retention, repeat purchase rates. Partner with SEO and content teams to ensure analytics inform organic growth initiatives. Conduct technical SEO audits and maintain strong site health (crawlability, structured data, site speed). Build clear, actionable dashboards for leadership and growth teams. Design and analyze experiments (A/B testing, cohort analysis) and deliver data-driven recommendations. Success Metrics
Reduce CAC by 15–20% within the first 12 months. Achieve a 20% year-over-year increase in repeat purchase rate. Maintain 90%+ technical SEO health score on major audit tools. Contribute to 100% revenue growth within first 12 months. Qualifications
3–5 years’ experience in marketing analytics, data strategy, or similar roles (eCommerce/CPG/wellness preferred). Proficiency with SQL, Excel, GA4, and visualization tools (Looker, Tableau, or Power BI). Strong knowledge of technical SEO and Google Search Console. Familiarity with AI-driven personalization, recommendation engines, or customer journey automation. Ability to translate complex data into clear business insights for leadership. Strong business acumen and excellent communication skills. Why Join Us?
At Herbal Goodness, you’ll be part of a mission-driven company that values innovation, growth, and social impact. You’ll work alongside a passionate team, gain hands-on experience with advanced AI and analytics tools, and directly shape the company’s growth strategy.
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Job Title: Marketing Data & AI Strategist Department: Marketing Reports To: CMO/Marketing Lead About Herbal Goodness Herbal Goodness is a leading provider of premium, organic superfoods and herbal supplements. We are passionate about empowering health and wellness while giving back—10% of our profits support the education of African girls through the WAAW Foundation. We are seeking a Marketing Data & AI Strategist who will transform data into a competitive advantage. This role blends analytics, predictive modeling, and technical SEO expertise to uncover growth opportunities, reduce customer acquisition costs, and improve retention. Your insights will drive AI-powered decision-making across our marketing and growth teams. Key Responsibilities
Develop and own Herbal Goodness’ marketing analytics strategy end-to-end. Use AI/ML tools to forecast demand, predict churn, and personalize customer journeys. Monitor and optimize core KPIs: CAC, LTV, conversion rates, retention, repeat purchase rates. Partner with SEO and content teams to ensure analytics inform organic growth initiatives. Conduct technical SEO audits and maintain strong site health (crawlability, structured data, site speed). Build clear, actionable dashboards for leadership and growth teams. Design and analyze experiments (A/B testing, cohort analysis) and deliver data-driven recommendations. Success Metrics
Reduce CAC by 15–20% within the first 12 months. Achieve a 20% year-over-year increase in repeat purchase rate. Maintain 90%+ technical SEO health score on major audit tools. Contribute to 100% revenue growth within first 12 months. Qualifications
3–5 years’ experience in marketing analytics, data strategy, or similar roles (eCommerce/CPG/wellness preferred). Proficiency with SQL, Excel, GA4, and visualization tools (Looker, Tableau, or Power BI). Strong knowledge of technical SEO and Google Search Console. Familiarity with AI-driven personalization, recommendation engines, or customer journey automation. Ability to translate complex data into clear business insights for leadership. Strong business acumen and excellent communication skills. Why Join Us?
At Herbal Goodness, you’ll be part of a mission-driven company that values innovation, growth, and social impact. You’ll work alongside a passionate team, gain hands-on experience with advanced AI and analytics tools, and directly shape the company’s growth strategy.
#J-18808-Ljbffr