TRACTIAN
Overview
TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients. At TRACTIAN, you\'ll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech. Marketing at TRACTIAN
The Marketing team crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team spans Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, and is dedicated to acquiring new customers. We collaborate closely with many teams to show how we can help our clients reach their full potential. What You\'ll Do
As a Product Marketing Manager, your mission is to accelerate product usage and adoption by connecting customer insights, data analysis, and scalable enablement strategies. You will evaluate product launches, measure adoption, sales impact, and market fit of features, and provide data-driven insights to Marketing, Sales, and Product Development. This role requires an analytical, research-driven mindset that thrives on asking the right questions and delivering measurable results. Responsibilities
Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement. Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps. Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers. Partner with Product, Engineering, and Customer Success to translate behavioral data and customer feedback into adoption strategies and product improvements. Build scalable adoption frameworks (in-app guidance, lifecycle campaigns, knowledge base content) that reduce reliance on 1:1 interventions. Create data-backed enablement materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion. Ensure that customer insights inform both the product roadmap and go-to-market communication. Requirements
Strong analytical background with proven experience using product analytics tools (PostHog, Amplitude, Heap, Mixpanel). Experience in B2B SaaS, ideally in roles focused on product adoption, growth, or customer lifecycle. Demonstrated ability to design and execute customer research initiatives. Proven skills in synthesizing complex datasets into clear, actionable insights. Ability to scale adoption and education initiatives with automation and content. Cross-functional collaborator, comfortable working with Product, Engineering, Marketing, and CS teams. Bonus Points
Background in predictive maintenance, IoT, or industrial technologies. Familiarity with experimentation frameworks and A/B testing. Experience in product-led growth (PLG) environments. Comfortable presenting insights to leadership and diverse audiences. Compensation
Competitive Salary Premium Medical, Dental, and Vision Coverage Paid Time Off (PTO): 15 Days, plus 11 paid holidays 401(k) Retirement Plan, 1% match Language Learning Opportunities - Optional, fully funded Spanish or Portuguese courses Gympass Membership - Access to gyms and training programs Sports Incentive - Monthly bonus for regular physical activity Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world Seniority level
Entry level Employment type
Full-time Job function
Marketing Industries: Software Development
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TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients. At TRACTIAN, you\'ll break boundaries, question convention, and collaborate with top talent to drive real change. As a part of our growth-stage startup, you’ll work alongside the founders, shaping the vision, products, and experiences that will define the future of industrial tech. Marketing at TRACTIAN
The Marketing team crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team spans Product Marketing, Customer Experience, Demand Generation, Branding, and Field Marketing, and is dedicated to acquiring new customers. We collaborate closely with many teams to show how we can help our clients reach their full potential. What You\'ll Do
As a Product Marketing Manager, your mission is to accelerate product usage and adoption by connecting customer insights, data analysis, and scalable enablement strategies. You will evaluate product launches, measure adoption, sales impact, and market fit of features, and provide data-driven insights to Marketing, Sales, and Product Development. This role requires an analytical, research-driven mindset that thrives on asking the right questions and delivering measurable results. Responsibilities
Analyze product usage data (PostHog, Amplitude, Heap, etc.) to identify friction points, adoption drivers, and opportunities for deeper engagement. Evaluate the success of product launches, highlighting where adoption or sales fell short and proposing next steps. Run customer research initiatives (interviews, surveys, journey mapping) to validate assumptions and uncover adoption barriers. Partner with Product, Engineering, and Customer Success to translate behavioral data and customer feedback into adoption strategies and product improvements. Build scalable adoption frameworks (in-app guidance, lifecycle campaigns, knowledge base content) that reduce reliance on 1:1 interventions. Create data-backed enablement materials for Sales and CS, ensuring they can guide customers effectively through onboarding and expansion. Ensure that customer insights inform both the product roadmap and go-to-market communication. Requirements
Strong analytical background with proven experience using product analytics tools (PostHog, Amplitude, Heap, Mixpanel). Experience in B2B SaaS, ideally in roles focused on product adoption, growth, or customer lifecycle. Demonstrated ability to design and execute customer research initiatives. Proven skills in synthesizing complex datasets into clear, actionable insights. Ability to scale adoption and education initiatives with automation and content. Cross-functional collaborator, comfortable working with Product, Engineering, Marketing, and CS teams. Bonus Points
Background in predictive maintenance, IoT, or industrial technologies. Familiarity with experimentation frameworks and A/B testing. Experience in product-led growth (PLG) environments. Comfortable presenting insights to leadership and diverse audiences. Compensation
Competitive Salary Premium Medical, Dental, and Vision Coverage Paid Time Off (PTO): 15 Days, plus 11 paid holidays 401(k) Retirement Plan, 1% match Language Learning Opportunities - Optional, fully funded Spanish or Portuguese courses Gympass Membership - Access to gyms and training programs Sports Incentive - Monthly bonus for regular physical activity Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world Seniority level
Entry level Employment type
Full-time Job function
Marketing Industries: Software Development
#J-18808-Ljbffr