Marketing Analyst/Manager T3
Netpace Inc, Phila, PA, United States
Overview
We are seeking a Senior Content Strategist to join our Content Strategy and Planning team within Global Marketing. In this strategic role, you'll shape and deliver content strategies that supports the full customer journey—from early awareness to post-purchase engagement—while driving measurable outcomes for our Integrated Marketing Programs and website. You'll collaborate across key functional teams including the Integrated Marketing Programs, Digital Experiences, Core Content Production, Product Marketing, and Omnichannel Activation to craft compelling content strategies and plans that meet business goals, support customer needs, and enhance the customer experience across digital touchpoints. Key Responsibilities
Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs. Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle. Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more. Partner with channel leads to determine content placement and promotion strategies across digital ecosystems. Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content. Understand the generative AI landscape and identify opportunities to use AI in content strategy and production to unlock breakthrough scale. Conduct content audits and oversee publishing within content management and project management systems. Manage content localization to ensure consistent global messaging. Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend. Experience & Key Skills
6+ years of B2B, high-tech marketing experience 4+ years of digital & content marketing experience; well-versed in customer journey mapping Strong written & verbal communication skills Strong collaboration and leadership skills Proficient in marketing promotion strategies and have developed promotion plans and executed demand generation programs Ability to understand, critique and give feedback on content design and delivery methods Working familiarity with multiple digital demand channels and their applicability within a demand-generating plan Knowledge of SAP technology such as ERP applications is an asset Education And Qualifications
Bachelor's degree or equivalent required Location
Global, Remote What you get from us
Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company dedicated to your ideas and individual growth, recognizes you for your unique contributions, fosters a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now. Seniority level
Senior Employment type
Contract Job function
Marketing and Sales
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We are seeking a Senior Content Strategist to join our Content Strategy and Planning team within Global Marketing. In this strategic role, you'll shape and deliver content strategies that supports the full customer journey—from early awareness to post-purchase engagement—while driving measurable outcomes for our Integrated Marketing Programs and website. You'll collaborate across key functional teams including the Integrated Marketing Programs, Digital Experiences, Core Content Production, Product Marketing, and Omnichannel Activation to craft compelling content strategies and plans that meet business goals, support customer needs, and enhance the customer experience across digital touchpoints. Key Responsibilities
Develop and execute a comprehensive content strategy for our end-to-end customer journeys and demand generation programs. Translate customer journey insights into actionable content plans that guide customers through each stage of the lifecycle. Collaborate with cross-functional stakeholders to curate, source, and refine a variety of assets, including blogs, videos, case studies, white papers, eBooks, infographics, and more. Partner with channel leads to determine content placement and promotion strategies across digital ecosystems. Use data and performance metrics to measure effectiveness, inform optimization, and scale high-performing content. Understand the generative AI landscape and identify opportunities to use AI in content strategy and production to unlock breakthrough scale. Conduct content audits and oversee publishing within content management and project management systems. Manage content localization to ensure consistent global messaging. Contribute to content budget planning, maintaining forecasts and tracking within 2% of allocated spend. Experience & Key Skills
6+ years of B2B, high-tech marketing experience 4+ years of digital & content marketing experience; well-versed in customer journey mapping Strong written & verbal communication skills Strong collaboration and leadership skills Proficient in marketing promotion strategies and have developed promotion plans and executed demand generation programs Ability to understand, critique and give feedback on content design and delivery methods Working familiarity with multiple digital demand channels and their applicability within a demand-generating plan Knowledge of SAP technology such as ERP applications is an asset Education And Qualifications
Bachelor's degree or equivalent required Location
Global, Remote What you get from us
Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If you're searching for a company dedicated to your ideas and individual growth, recognizes you for your unique contributions, fosters a strong sense of purpose, and provides a fun, flexible and inclusive work environment - apply now. Seniority level
Senior Employment type
Contract Job function
Marketing and Sales
#J-18808-Ljbffr