University of Texas at Arlington
Social Media Engagement Specialist at University of Texas at Arlington Central,
University of Texas at Arlington, Oklahoma City, Oklahoma, United States
Job Title
Social Media Engagement Specialist University of Texas at Arlington Overview
Location: Arlington, TX (Central area). This is a full-time position in the VP Marketing, Communications, and Engagement department. Job Summary
The Social Media Engagement Specialist will be a customer-service dynamo to pioneer UTA's social community management on Meta platforms (Facebook, WhatsApp, etc.), X, LinkedIn, and Reddit. You\'ll respond to posts and comments, build processes from scratch to address community needs, and craft response strategies that embody our Maverick grit. Using sentiment and brand tracking, you\'ll spot trends and turn them into wins. Essential Duties and Responsibilities
Monitor and respond to comments, mentions, and posts across UTA\'s social platforms in real time, delivering on-brand replies that spark connection. Create response guidelines and tone-of-voice strategies tailored for Meta, X, LinkedIn, and Reddit. Tap sentiment analysis and brand-tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities. Share community feedback and sentiment insights with leadership, pitching ideas to sharpen online edge. Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA\'s goals. Build and refine a process—from zero—to escalate community needs (e.g., student registration questions) to the right teams quickly. Perform other duties as assigned. Minimum Qualifications
Associate\'s degree in communications, marketing, or a related field. Two (2) years of social media or community management experience, ideally in a customer-facing role. Preferred Qualifications
Bachelor\'s degree in communications, marketing, or a related field. Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship. Knowledge, Skills and Abilities
Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, LinkedIn, Reddit). Ability to adapt tone, voice, and messaging style effectively to suit each platform\'s unique audience and norms. Other Requirements
Working Conditions
Special Conditions for Eligibility
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University. EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University\'s compliance with this policy. University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse area with a large and dynamic community, and is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge. UTA is designated as a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI) and is among top performers in diversity, research activity, and global impact. ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please contact 817-272-5554 or email ADADocs@uta.edu. Posting Detail Information
Number of Vacancies: 1 Open Until Filled Minimum Number of References Required: 3 Maximum Number of References Accepted: 3 Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties; and 2) Education: school name, degree type, and major. Requirement Questions
Required fields are indicated with an asterisk (*). How much experience do you have managing real-time social media interactions across platforms like Facebook, X, LinkedIn, or Reddit? How would you rate your proficiency with social media analytics tools for monitoring sentiment and identifying trends? How much experience do you have developing response guidelines or tone-of-voice strategies for social media platforms? What is your experience collaborating with multiple departments to align social media efforts with organizational goals? Documents Needed To Apply
Resume or CV Cover/Interest Letter Optional documents may be requested as part of the application process.
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Social Media Engagement Specialist University of Texas at Arlington Overview
Location: Arlington, TX (Central area). This is a full-time position in the VP Marketing, Communications, and Engagement department. Job Summary
The Social Media Engagement Specialist will be a customer-service dynamo to pioneer UTA's social community management on Meta platforms (Facebook, WhatsApp, etc.), X, LinkedIn, and Reddit. You\'ll respond to posts and comments, build processes from scratch to address community needs, and craft response strategies that embody our Maverick grit. Using sentiment and brand tracking, you\'ll spot trends and turn them into wins. Essential Duties and Responsibilities
Monitor and respond to comments, mentions, and posts across UTA\'s social platforms in real time, delivering on-brand replies that spark connection. Create response guidelines and tone-of-voice strategies tailored for Meta, X, LinkedIn, and Reddit. Tap sentiment analysis and brand-tracking tools (e.g., Sprout Social, Brandwatch) to read the room, catch trending topics, and flag risks or opportunities. Share community feedback and sentiment insights with leadership, pitching ideas to sharpen online edge. Partner with Marketing, Messaging, and Engagement, Admissions, Student Affairs, Alumni, and campus marketers to sync responses with UTA\'s goals. Build and refine a process—from zero—to escalate community needs (e.g., student registration questions) to the right teams quickly. Perform other duties as assigned. Minimum Qualifications
Associate\'s degree in communications, marketing, or a related field. Two (2) years of social media or community management experience, ideally in a customer-facing role. Preferred Qualifications
Bachelor\'s degree in communications, marketing, or a related field. Experience using tools like Hootsuite, Sprout Social, or Brandwatch, using data to steer the ship. Knowledge, Skills and Abilities
Demonstrated skill in managing and engaging across multiple social media platforms (Meta, X, LinkedIn, Reddit). Ability to adapt tone, voice, and messaging style effectively to suit each platform\'s unique audience and norms. Other Requirements
Working Conditions
Special Conditions for Eligibility
CBC Requirement
It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University. EEO Statement
It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University\'s compliance with this policy. University Information
The University of Texas at Arlington is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse area with a large and dynamic community, and is a comprehensive teaching, research, and public service institution dedicated to the advancement of knowledge. UTA is designated as a Hispanic-Serving Institution (HSI) and an Asian American and Native American Pacific Islander-Serving Institution (AANAPISI) and is among top performers in diversity, research activity, and global impact. ADA Accommodations
The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please contact 817-272-5554 or email ADADocs@uta.edu. Posting Detail Information
Number of Vacancies: 1 Open Until Filled Minimum Number of References Required: 3 Maximum Number of References Accepted: 3 Special Instructions to Applicants
Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties; and 2) Education: school name, degree type, and major. Requirement Questions
Required fields are indicated with an asterisk (*). How much experience do you have managing real-time social media interactions across platforms like Facebook, X, LinkedIn, or Reddit? How would you rate your proficiency with social media analytics tools for monitoring sentiment and identifying trends? How much experience do you have developing response guidelines or tone-of-voice strategies for social media platforms? What is your experience collaborating with multiple departments to align social media efforts with organizational goals? Documents Needed To Apply
Resume or CV Cover/Interest Letter Optional documents may be requested as part of the application process.
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