Digital Marketing Coordinator

Manage and implement company search engine marketing in both organic ranking visibility and paid advertising presence. Responsibilities include: Manage and implement technical search engine optimization on the company’s website properties to improve ranking visibility and user interfacing Manage and maintain email marketing campaigns to customers on company announcements and updates Monitor and maintain digital marketing analytics, using various tools for measurement, tracking and reporting Website content oversight, implementing strategies and tactics to increase global effectiveness through comprehensive digital campaigns and messaging Troubleshoot, document and resolve website issues reported by phone or email Develop and assist with both external and internal web applications Support day-to-day website updates Continuous research on global digital and content marketing with an emphasis on messaging to meet the needs of international audiences Develop corporate branding campaigns and messaging to support company-wide initiatives Monitor marketing trends, mainstream press, trade magazines, web sites, chat rooms, discussion boards, online newsletters and industry organizations Includes working with Marketing, Product Management, Sales, Engineering and other stakeholders to define required information and format Requirements: BA in Marketing or related field, or 2+ years of proven digital and content marketing experience Skills: Project management Ability to learn complex marketing methodology Good verbal, written and interpersonal skills Works well in a team Ability to work under pressure and manage workloads effectively Detail oriented and organized Excellent computer skills including all MS Office applications, website CMS, Google Business tools, social media platforms, email marketing platforms and the ability to pick-up new technology as needed Certifications: Certified in Google Business tools required, or certification in the first six months after hiring Ability to travel when required to dealer and end user sites Seniority level

Entry level Employment type

Full-time Job function

Marketing, Public Relations, and Writing/Editing Industry: Appliances, Electrical, and Electronics Manufacturing

#J-18808-Ljbffr