Vaco Recruiter Services
Job Title: Product Marketing Manager
Location:
Orange County, CA (Hybrid) Employment Type:
Full-Time About the Role: Our client is seeking a dynamic and strategic
Product Marketing Manager
to lead the end-to-end product portfolio management of high-growth wellness categories. In this role, you’ll drive business impact through innovation, product development, and marketing execution—acting with a true General Manager mindset. You’ll collaborate cross-functionally with creative, sales, operations, and regulatory teams to launch best-in-class products and deliver against sales, profit, and market share goals. This is a high-impact opportunity for a passionate, entrepreneurial marketer who thrives on owning a portfolio, bringing ideas to life, and driving results. What You’ll Do: Business & Portfolio Strategy Develop and execute annual operating plans (AOP) for your assigned categories Own the 2–3 year innovation pipeline, leveraging consumer insights and competitive trends Manage the product lifecycle including SKU rationalization, pricing, and positioning Deliver on key P&L targets and drive continuous portfolio optimization Project & Product Launch Management Lead new product development through stage-gate processes Oversee timelines and budget to ensure on-time, high-impact launches Partner with cross-functional teams to execute seamlessly across all channels Cross-Functional Collaboration Work closely with Sales, Consumer Communications, and Creative to align on go-to-market strategies Develop sell-in tools and trade marketing assets to support customer-facing teams Identify and respond to channel-specific needs and growth opportunities Insights & Analytics Monitor market and consumer trends to inform strategic direction Analyze performance metrics and consumption data to make real-time recommendations Manage research initiatives to uncover insights that fuel long-term growth You’re a Great Fit If You Have: 5–7 years of marketing experience in CPG, Beauty, or Health & Wellness (VMS preferred) Proven success owning product portfolios and launching consumer products Strong financial acumen and ability to deliver on P&L goals Experience managing cross-functional teams and driving innovation Excellent communication, time management, and project leadership skills Entrepreneurial spirit with a roll-up-your-sleeves attitude Passion for health, wellness, and making a positive impact Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
#J-18808-Ljbffr
Orange County, CA (Hybrid) Employment Type:
Full-Time About the Role: Our client is seeking a dynamic and strategic
Product Marketing Manager
to lead the end-to-end product portfolio management of high-growth wellness categories. In this role, you’ll drive business impact through innovation, product development, and marketing execution—acting with a true General Manager mindset. You’ll collaborate cross-functionally with creative, sales, operations, and regulatory teams to launch best-in-class products and deliver against sales, profit, and market share goals. This is a high-impact opportunity for a passionate, entrepreneurial marketer who thrives on owning a portfolio, bringing ideas to life, and driving results. What You’ll Do: Business & Portfolio Strategy Develop and execute annual operating plans (AOP) for your assigned categories Own the 2–3 year innovation pipeline, leveraging consumer insights and competitive trends Manage the product lifecycle including SKU rationalization, pricing, and positioning Deliver on key P&L targets and drive continuous portfolio optimization Project & Product Launch Management Lead new product development through stage-gate processes Oversee timelines and budget to ensure on-time, high-impact launches Partner with cross-functional teams to execute seamlessly across all channels Cross-Functional Collaboration Work closely with Sales, Consumer Communications, and Creative to align on go-to-market strategies Develop sell-in tools and trade marketing assets to support customer-facing teams Identify and respond to channel-specific needs and growth opportunities Insights & Analytics Monitor market and consumer trends to inform strategic direction Analyze performance metrics and consumption data to make real-time recommendations Manage research initiatives to uncover insights that fuel long-term growth You’re a Great Fit If You Have: 5–7 years of marketing experience in CPG, Beauty, or Health & Wellness (VMS preferred) Proven success owning product portfolios and launching consumer products Strong financial acumen and ability to deliver on P&L goals Experience managing cross-functional teams and driving innovation Excellent communication, time management, and project leadership skills Entrepreneurial spirit with a roll-up-your-sleeves attitude Passion for health, wellness, and making a positive impact Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan.
#J-18808-Ljbffr