Highmark Health is hiring: Digital Content Strategist in Phila

Company : Highmark Inc. Job Description : JOB SUMMARY This job supports the development of and execution of integrated digital content strategies for various digital products and/or lines of business, markets, or segments to advance business and customer goals. Assists in the development of content requirements and creates content strategy deliverables across a product or portfolio’s lifecycle. Conducts audits, qualitative analyses, and gap analyses of content across products, markets, or segments. Works with marketing strategy, copywriters, SEO analysts, development, and digital product teams to ensure the delivery of content across channels. Supports with the maintenance of editorial and publishing calendars, style guides, taxonomies, metadata frameworks, and content migration plans. This is role can be hybrid or remote. The role will be hybrid if you are within 50 miles of an office 3 days a week. Remote if you are outside of the 50 miles. ESSENTIAL RESPONSIBILITIES Support the creation and implementation of digital content strategies for a portfolio of digital products and channels to support customer and business goals. Develops digital content development plans for other teams within marketing. Assist with management of the content lifecycle for a product or portfolio by developing governance requirements and deliverables based on segments and markets. Assist in developing content marketing briefs for internal and external partners. May manage day-to-day relationships with partners and third party vendors. Conduct audits, qualitative, quantitative, and gap analyses across products, portfolios, and channels under the direction of senior team members. Collaborate with internal marketing partners, including copywriters, product management, marketing strategy, SEO analysts, etc. Analyze and report on content effectiveness across markets, segments, and channels. Other duties as assigned or requested. EXPERIENCE Required 3 years of experience in Marketing and Communications 3 years of experience in Communications Strategy 3 years of experience in Web Content Management Preferred Professional experience using technology, tools, and AI in a Marketing function SKILLS Excellent written, interpersonal communication, and presentation skills Proven track record of meeting / exceeding project requirements and delivering successful projects on schedule Successfully partners through collaboration with an ability to lead and influence others within a matrixed organization A passion for technology and digital media, including knowledge of evolving best practices, web trends, UX design, and digital marketing best practices Experience delivering content to meet accessibility and Section 508 compliance requirements preferred Deep, proven expertise in content strategy development and integrated tactical implementation for complex, large initiatives Strong planning and project management skills Proactive in learning and adapting to new marketing technologies, tools, and AI-powered marketing platforms EDUCATION Required Bachelor’s degree in Communications or Marketing or relevant experience and/or education as determined by the company in lieu of bachelor’s degree. Preferred None LICENSES or CERTIFICATIONS Required None Preferred None Language (Other than English): None Travel Required: 0% to 25% PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS Position Type Office-Based or Remote Position Physical work site required Frequently Pay Range Minimum: $57,700.00 Pay Range Maximum: $107,800.00 Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities and prohibit discrimination against all individuals based on any category protected by applicable federal, state, or local law. #J-18808-Ljbffr