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The Post and Courier

Multimedia Account Executive Job at The Post and Courier in Charleston

The Post and Courier, Charleston, SC, US, 29408

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Position Description Serves as a Marketing Account Executive (outside sales) within our advertising team. Through this role, the Account Executive is responsible for selling multimedia advertising into The Post and Couriers portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients. Responsibilities Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through consistent outbound sales activity and in-person meetings Conduct need analyses, present in-person sales proposals, and hold regular client meetings to drive revenue growth Focus on acquisition of new business and/or long-term contracts Achieve assigned monthly sales goals by upselling, prospecting, and developing new business opportunities Participate in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc. Grow number of active accounts within the assigned territory or client list Increase financial investment per client over a period of time Generate and follow-up on sales leads; identify key decision makers Create multimedia advertising proposals for prospective customers as needed Collaborate with product specialists in presenting needs-based solutions to clients Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients Track all prospecting efforts and sales in Hubspot CRM tool Develop detailed and customized sales plans for clients to meet individual business goals and growth objectives Attend staff and sales team meetings as required Represent The Post and Courier at company events or at community events and/or networking opportunities as needed Perform other duties as requested by management Requirements Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent professional experience Dependable transportation and a valid South Carolina driver’s license and proof of insurance 1-2 years of sales, marketing, media or business development experience Proven track record of excellence in sales/sales support Knowledge, Skills and Abilities Strong and persuasive verbal and written communication skills Strong ability to handle objections and negotiate effectively Proven adaptability in dynamic, fast-paced environments Excellent time management and organizational skills Strong presentation skills, interpersonal, problem solving and customer service skills also required Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint Physical Requirement Close eye work, continuous sitting, constant walking, standing, light to moderate lifting 15-30 pounds (per safety policy) #J-18808-Ljbffr