Intuit
Principal Performance Marketing Manager, Integrated Marketing
Intuit, San Diego, California, United States, 92189
Overview
Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers’ financial lives. Within Intuit’s QuickBooks ecosystem, the Services business (Payments, Capital, Payroll, HR, Time, and related offerings) is central to helping small and mid-market businesses run operations with confidence, simplify compliance, and empower their teams to thrive. We are seeking a
Principal Marketing Manager, Services
to lead strategic, cross-functional go-to-market (GTM) execution across our Services portfolio. This leader will be a key partner in shaping GTM plans, ensuring flawless execution, and driving measurable outcomes that accelerate adoption, retention, and growth in FY26 and beyond. Responsibilities
Partner with cross-functional teams (Product Marketing, Sales, Brand, Comms) to co-create and execute GTM strategies that drive adoption of Services offerings. Quarterback end-to-end integrated campaigns across digital, in-product, sales, PR, and events, delivering measurable impact on average revenue per customer. Act as a connector across functions, ensuring all GTM activities ladder into a cohesive plan while influencing priorities with proactive, data-backed perspectives. Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance. Inspire and align executive leaders and industry stakeholders through compelling narratives. Mentor and elevate senior marketers, modeling extreme ownership and setting the bar for integrated marketing excellence. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Qualifications
12+ years of progressive marketing experience with proven record of leading cross-functional GTM execution. Deep understanding of Payments and Payroll solutions and SMB/mid-market needs. Proven ability to deliver measurable outcomes in acquisition, adoption, retention, and growth. Experience leading multi-channel campaigns spanning brand, acquisition, lifecycle, and partnerships. Strong communication and storytelling skills, able to inspire executives and external audiences. Demonstrated success leveraging data, AI, and experimentation to optimize performance. BA/BS in Marketing, Business, or related field; MBA preferred Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay ranges for this position include several U.S. locations, subject to location and market variations. Bay Area California: $197,000.00 - 266,500.00 Southern California: $183,000.00 - 247,500.00 Colorado: $159,000.00 - 215,000.00 Hawaii: $167,000.00 - 225,500.00 Illinois: $159,000.00 - 215,000.00 Massachusetts: $167,000.00 - 225,500.00 Maryland: $159,000.00 - 215,000.00 Minnesota: $143,000.00 - 193,500.00 New Jersey: $167,000.00 - 225,500.00 New York: $198,000.00 - 268,000.00 Ohio: $143,000.00 - 193,500.00 Vermont: $159,000.00 - 215,000.00 Washington: $167,000.00 - 225,500.00 Washington DC: $159,000.00 - 215,000.00 Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development
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Intuit is the global leader in financial management software, pioneering the shift to an AI-driven, end-to-end platform that profoundly improves our customers’ financial lives. Within Intuit’s QuickBooks ecosystem, the Services business (Payments, Capital, Payroll, HR, Time, and related offerings) is central to helping small and mid-market businesses run operations with confidence, simplify compliance, and empower their teams to thrive. We are seeking a
Principal Marketing Manager, Services
to lead strategic, cross-functional go-to-market (GTM) execution across our Services portfolio. This leader will be a key partner in shaping GTM plans, ensuring flawless execution, and driving measurable outcomes that accelerate adoption, retention, and growth in FY26 and beyond. Responsibilities
Partner with cross-functional teams (Product Marketing, Sales, Brand, Comms) to co-create and execute GTM strategies that drive adoption of Services offerings. Quarterback end-to-end integrated campaigns across digital, in-product, sales, PR, and events, delivering measurable impact on average revenue per customer. Act as a connector across functions, ensuring all GTM activities ladder into a cohesive plan while influencing priorities with proactive, data-backed perspectives. Leverage AI-driven insights, bold creative activations, and experimentation to personalize and optimize marketing performance. Inspire and align executive leaders and industry stakeholders through compelling narratives. Mentor and elevate senior marketers, modeling extreme ownership and setting the bar for integrated marketing excellence. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. Qualifications
12+ years of progressive marketing experience with proven record of leading cross-functional GTM execution. Deep understanding of Payments and Payroll solutions and SMB/mid-market needs. Proven ability to deliver measurable outcomes in acquisition, adoption, retention, and growth. Experience leading multi-channel campaigns spanning brand, acquisition, lifecycle, and partnerships. Strong communication and storytelling skills, able to inspire executives and external audiences. Demonstrated success leveraging data, AI, and experimentation to optimize performance. BA/BS in Marketing, Business, or related field; MBA preferred Intuit provides a competitive compensation package with a strong pay-for-performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay ranges for this position include several U.S. locations, subject to location and market variations. Bay Area California: $197,000.00 - 266,500.00 Southern California: $183,000.00 - 247,500.00 Colorado: $159,000.00 - 215,000.00 Hawaii: $167,000.00 - 225,500.00 Illinois: $159,000.00 - 215,000.00 Massachusetts: $167,000.00 - 225,500.00 Maryland: $159,000.00 - 215,000.00 Minnesota: $143,000.00 - 193,500.00 New Jersey: $167,000.00 - 225,500.00 New York: $198,000.00 - 268,000.00 Ohio: $143,000.00 - 193,500.00 Vermont: $159,000.00 - 215,000.00 Washington: $167,000.00 - 225,500.00 Washington DC: $159,000.00 - 215,000.00 Seniority level
Mid-Senior level Employment type
Full-time Job function
Marketing and Sales Software Development
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