Synectics Inc.
Innovation Lab, Marketing Intelligence and Growth Director
Synectics Inc., East Hanover, New Jersey, us, 07936
Innovation Lab, Marketing Intelligence and Growth Director
1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Responsibilities
The Director Innovation Lab, Marketing Intelligence and Growth sits within the US Innovation Lab (iLab), a part of the Marketing Technology Product Management team. Join a highly innovative and intrapreneurial group focused on accelerating innovation to create customer-centric solutions that deliver impact. Serve as an iLab resident SME for gathering, understanding, and interpreting external market trends and opportunities around new and emerging technologies and identifying accompanying business opportunities through sound interpretation of actionable insights leading to meaningful business impact potential through hypothesis validation. Enable innovation acceleration and standardize robust business processes buoyed by sound decision intelligence across prioritized emerging technologies verticals aligned to our Innovation Model and Framework. Support discovery and prioritization of new opportunities by integrating market research, emerging technology trends, and actionable insights. Partner with iLab leaders to validate high-impact use cases across innovation verticals, leveraging external insights and internal data to accelerate innovation pursuits. Collaborate with stakeholders to build robust business cases and provide business impact potential assessments across the progression of ideas from concept to MVP, including hypotheses validation and enhanced user value. Oversee the innovation portfolio, standardize data and reporting practices, and deliver actionable intelligence to support executive decision-making and continuous improvement. Partner with other iLab leaders to lead change management and innovation acceleration through data science and platform enablement. Use presentation creation and communication skills to educate and nurture innovation competencies in landscape and horizon scanning, analytics, and insights to achieve measurable business impact. Lead evaluation, landscape and horizon scanning, external market and internal readiness, and business impact potential assessment for innovation pursuits in emerging technologies including GenAI and XR. Support the development and maintenance of a robust innovation pipeline and portfolio, leveraging our idea management platform to capture, prioritize, and track progress to deliver strong business impact. Design and deliver real-time dashboards, data & insights on innovation execution, programs and projects to provide actionable insights and enable data-driven decision-making. Establish and adhere to internal data governance standards across external partners to ensure data quality, integrity, and compliance. Foster a culture of continuous improvement and experimentation to accelerate use case development and impactful solutioning. Lead cross-functional collaboration with risk management, marketing stakeholders, DDIT, MarTech, IDS, and external partners. Qualifications
Minimum of 5-7 years of experience in marketing, innovation, start-ups, business operations, tech, or related fields Minimum 5 years digital marketing, marketing technology and/or marketing platform management Minimum 3 years managing, analyzing, and interpreting external marketing and innovation trends including hypotheses building and outcomes to create actionable insights that guide strategy and business decisions Demonstrated passion for innovation with strong analytical and strategic thinking skills, and the ability to translate data and trends into actionable business recommendations Ability to work in ambiguity and manage quick starts and reprioritization Demonstrated ability to lead without authority and influence all levels of the organization toward a common objective Experience in an innovation lab, mar-tech, start-up, or technology organization, driving performance and enabling customer engagement and marketing activities Strong understanding of regulatory, privacy, and legal guardrails and policies Ability to work in a fast-paced, multidisciplinary environment with comfort in ambiguity Deep understanding of emerging technologies, digital transformation, and their application in marketing and business growth Advanced proficiency in data visualization, analytics platforms, and innovation management tools Excellent PowerPoint and Word skills; proficient with Excel and other Microsoft applications Experience as a change agent with collaboration and partnership to transform businesses Experience working in or with Innovation Labs or related healthcare/pharma environments is preferred Strong marketing expertise with innovation and emerging tech, and ability to connect with internal and external stakeholders to achieve business objectives. Benefits
Healthcare Insurance:
Synectics offers eligible employees and dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment. Premiums are subsidized by Synectics. Dental Insurance:
Synectics offers eligible employees and dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment with Synectics. Vision Insurance:
Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment with Synectics. 401(k) Plan:
The Synectics Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st. Technical Certification Bonus:
Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification. Synectics is an equal opportunity employer.
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1 day ago Be among the first 25 applicants Get AI-powered advice on this job and more exclusive features. Responsibilities
The Director Innovation Lab, Marketing Intelligence and Growth sits within the US Innovation Lab (iLab), a part of the Marketing Technology Product Management team. Join a highly innovative and intrapreneurial group focused on accelerating innovation to create customer-centric solutions that deliver impact. Serve as an iLab resident SME for gathering, understanding, and interpreting external market trends and opportunities around new and emerging technologies and identifying accompanying business opportunities through sound interpretation of actionable insights leading to meaningful business impact potential through hypothesis validation. Enable innovation acceleration and standardize robust business processes buoyed by sound decision intelligence across prioritized emerging technologies verticals aligned to our Innovation Model and Framework. Support discovery and prioritization of new opportunities by integrating market research, emerging technology trends, and actionable insights. Partner with iLab leaders to validate high-impact use cases across innovation verticals, leveraging external insights and internal data to accelerate innovation pursuits. Collaborate with stakeholders to build robust business cases and provide business impact potential assessments across the progression of ideas from concept to MVP, including hypotheses validation and enhanced user value. Oversee the innovation portfolio, standardize data and reporting practices, and deliver actionable intelligence to support executive decision-making and continuous improvement. Partner with other iLab leaders to lead change management and innovation acceleration through data science and platform enablement. Use presentation creation and communication skills to educate and nurture innovation competencies in landscape and horizon scanning, analytics, and insights to achieve measurable business impact. Lead evaluation, landscape and horizon scanning, external market and internal readiness, and business impact potential assessment for innovation pursuits in emerging technologies including GenAI and XR. Support the development and maintenance of a robust innovation pipeline and portfolio, leveraging our idea management platform to capture, prioritize, and track progress to deliver strong business impact. Design and deliver real-time dashboards, data & insights on innovation execution, programs and projects to provide actionable insights and enable data-driven decision-making. Establish and adhere to internal data governance standards across external partners to ensure data quality, integrity, and compliance. Foster a culture of continuous improvement and experimentation to accelerate use case development and impactful solutioning. Lead cross-functional collaboration with risk management, marketing stakeholders, DDIT, MarTech, IDS, and external partners. Qualifications
Minimum of 5-7 years of experience in marketing, innovation, start-ups, business operations, tech, or related fields Minimum 5 years digital marketing, marketing technology and/or marketing platform management Minimum 3 years managing, analyzing, and interpreting external marketing and innovation trends including hypotheses building and outcomes to create actionable insights that guide strategy and business decisions Demonstrated passion for innovation with strong analytical and strategic thinking skills, and the ability to translate data and trends into actionable business recommendations Ability to work in ambiguity and manage quick starts and reprioritization Demonstrated ability to lead without authority and influence all levels of the organization toward a common objective Experience in an innovation lab, mar-tech, start-up, or technology organization, driving performance and enabling customer engagement and marketing activities Strong understanding of regulatory, privacy, and legal guardrails and policies Ability to work in a fast-paced, multidisciplinary environment with comfort in ambiguity Deep understanding of emerging technologies, digital transformation, and their application in marketing and business growth Advanced proficiency in data visualization, analytics platforms, and innovation management tools Excellent PowerPoint and Word skills; proficient with Excel and other Microsoft applications Experience as a change agent with collaboration and partnership to transform businesses Experience working in or with Innovation Labs or related healthcare/pharma environments is preferred Strong marketing expertise with innovation and emerging tech, and ability to connect with internal and external stakeholders to achieve business objectives. Benefits
Healthcare Insurance:
Synectics offers eligible employees and dependents healthcare coverage through BlueCross BlueShield of Illinois. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment. Premiums are subsidized by Synectics. Dental Insurance:
Synectics offers eligible employees and dependents a dental plan through MetLife. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment with Synectics. Vision Insurance:
Synectics offers eligible employees vision insurance through VSP. Eligibility begins on the 1st day of the calendar month following 60 days of continuous full-time employment with Synectics. 401(k) Plan:
The Synectics Investment Savings Retirement Plan. Synectics offers all employees who are 21 years of age or older the opportunity to invest in the 401(k) Plan on the first enrollment date that is at least 30 days after employment begins. Enrollment dates are each January 1st, April 1st, July 1st, and October 1st. Technical Certification Bonus:
Synectics is pleased to award its employees a bonus of up to $500 for an approved professional certification. In determining the bonus amount, Synectics will consider the cost of the test(s) for any certification relating to your current position, achieved during your employment with us. Only one Certification Bonus per calendar year may be awarded per employee. Only current, active employees will be eligible to receive this bonus. It will be awarded 90 days after the Synectics office has received documentation confirming the successful completion of the certification. Synectics is an equal opportunity employer.
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