Marsh McLennan Agency
Vice President Marketing Communications
Marsh McLennan Agency, San Diego, California, United States, 92189
Overview
The VP of Marketing & Communications leads Marsh McLennan Agency’s West Region Marketing & Communications (MarComm) department, overseeing regional support including digital marketing, social media, events, client communications, internal communications, advertising, design, external marketing partnerships, and proposals. This role works with regional C-Suite leadership and department stakeholders to ensure marketing efforts align with strategic goals, executing internal and external initiatives from mass communication to community involvement and local media to bolster the brand and support growth across the West region. Essential Duties & Responsibilities
External Marketing:
Assist in the strategic planning, execution, and performance analysis of marketing campaigns including client and prospect email marketing, paid social media, and paid sponsor content; manage relationships with key external marketing partners within our West Region markets – reviewing and renewing annual contracts for partnerships and sponsorships, vetting new opportunities, and collaborating with the team to execute corresponding marketing deliverables throughout the year. Events:
Offer strategic guidance and partnership to the Events Manager in the execution of both internal and external events; play a key role in agenda planning, script development, execution, and day-of support for the regional sales summit (multi-day conference in Southern California annually); ensure internal events bolster company culture, mission and values, and employee retention; ensure external events position MMA as a leader within the business community in West region markets and specifically the insurance industry; help vet and assess the value of potential new sponsorships. Communications:
Collaborate with leadership and department stakeholders to develop internal colleague-facing messaging around key initiatives, prioritizing transparency, inclusion, and excellence; coordinate the quarterly CEO report with MarComm team members and contributors to draft, design, and deliver the digital report; direct all media-related or speaking opportunities for leadership and sales executives, collaborating with the National Media Manager to ensure compliance with MMC media policy and best representation during normal and crisis operations; collaborate with subject matter experts to develop content such as by-lined articles, creative copy, speaking scripts for leadership and sales executives, internal communications, and sales collateral. Brand Management:
Direct efforts to identify the most effective positioning of MMA within the marketplace, monitor West region markets for changes impacting the brand; integrate the brand into all external and internal communications; act as a steward, defender, and promoter of the brand. Partnership with National MarComm:
Represent the West region on the national MMA MarComm Council, provide regional input, and ensure national updates and initiatives are communicated to regional stakeholders; identify areas of national vs. regional ownership to focus MarComm on the right tasks and goals; carry out direction from the national MarComm team on brand, messaging, and compliance in all regional efforts. Leadership & Staff Development:
Foster a collaborative and creative team environment; host and run MarComm department meetings to discuss regional initiatives, relay national marketing initiatives, review campaign results, and brainstorm ways to support regional business goals; supervise and coach direct reports, with regular progress reviews and annual performance evaluations. Administrative/Operations:
Monitor marketing and advertising budgets, review opportunities with P&L leaders across West region offices to ensure effective use of marketing dollars; collaborate with stakeholders across all West region departments to ensure alignment and support for marketing initiatives; provide annual report on MarComm activities and projects to the Executive Committee. Required Education & Experience
Successful candidate will be service-oriented with high personal standards and a hands-on working style. This position requires the ability to manage multiple high-priority tasks and deadlines, adjusting to a varying pace and frequent interruptions; interacts with a large group of internal colleagues and leaders and has high-level contact with external partners. Candidate must be positive, approachable, and able to work effectively with diverse personalities. Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent work experience A minimum of ten (10) years of experience in marketing, brand management or corporate communications Proven leadership experience in managing a team Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results Knowledge, Skills & Abilities
Superior leadership and interpersonal skills, with the ability to communicate a clear vision Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously Demonstrated ability to develop, plan, and implement short- and long-range goals Strong problem-solving and communication skills, with clarity in oral and written form Analytical ability to interpret qualitative and quantitative data and make data-driven decisions Excellent writing and editing skills for publications, web, newsletters, proposals, press releases, etc. Ability to work collaboratively in a team and communicate effectively with diverse stakeholders Aptitude for learning internal systems and workflows Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Access) Proficiency in marketing software and tools, including CRM systems, email marketing platforms, and design software Work Environment & Physical Demands
Ability to use a computer keyboard and sit for extended periods Work is performed in a typical interior/office environment 15%–30% travel may be required Extended work hours (10–12 hrs/day) may be required on occasion due to attending networking and industry functions The applicable base salary range for this role is $79,800 to $138,000. The base pay offered will be determined by factors such as experience, skills, training, location, certifications, education, and applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs. #LI-DNI
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The VP of Marketing & Communications leads Marsh McLennan Agency’s West Region Marketing & Communications (MarComm) department, overseeing regional support including digital marketing, social media, events, client communications, internal communications, advertising, design, external marketing partnerships, and proposals. This role works with regional C-Suite leadership and department stakeholders to ensure marketing efforts align with strategic goals, executing internal and external initiatives from mass communication to community involvement and local media to bolster the brand and support growth across the West region. Essential Duties & Responsibilities
External Marketing:
Assist in the strategic planning, execution, and performance analysis of marketing campaigns including client and prospect email marketing, paid social media, and paid sponsor content; manage relationships with key external marketing partners within our West Region markets – reviewing and renewing annual contracts for partnerships and sponsorships, vetting new opportunities, and collaborating with the team to execute corresponding marketing deliverables throughout the year. Events:
Offer strategic guidance and partnership to the Events Manager in the execution of both internal and external events; play a key role in agenda planning, script development, execution, and day-of support for the regional sales summit (multi-day conference in Southern California annually); ensure internal events bolster company culture, mission and values, and employee retention; ensure external events position MMA as a leader within the business community in West region markets and specifically the insurance industry; help vet and assess the value of potential new sponsorships. Communications:
Collaborate with leadership and department stakeholders to develop internal colleague-facing messaging around key initiatives, prioritizing transparency, inclusion, and excellence; coordinate the quarterly CEO report with MarComm team members and contributors to draft, design, and deliver the digital report; direct all media-related or speaking opportunities for leadership and sales executives, collaborating with the National Media Manager to ensure compliance with MMC media policy and best representation during normal and crisis operations; collaborate with subject matter experts to develop content such as by-lined articles, creative copy, speaking scripts for leadership and sales executives, internal communications, and sales collateral. Brand Management:
Direct efforts to identify the most effective positioning of MMA within the marketplace, monitor West region markets for changes impacting the brand; integrate the brand into all external and internal communications; act as a steward, defender, and promoter of the brand. Partnership with National MarComm:
Represent the West region on the national MMA MarComm Council, provide regional input, and ensure national updates and initiatives are communicated to regional stakeholders; identify areas of national vs. regional ownership to focus MarComm on the right tasks and goals; carry out direction from the national MarComm team on brand, messaging, and compliance in all regional efforts. Leadership & Staff Development:
Foster a collaborative and creative team environment; host and run MarComm department meetings to discuss regional initiatives, relay national marketing initiatives, review campaign results, and brainstorm ways to support regional business goals; supervise and coach direct reports, with regular progress reviews and annual performance evaluations. Administrative/Operations:
Monitor marketing and advertising budgets, review opportunities with P&L leaders across West region offices to ensure effective use of marketing dollars; collaborate with stakeholders across all West region departments to ensure alignment and support for marketing initiatives; provide annual report on MarComm activities and projects to the Executive Committee. Required Education & Experience
Successful candidate will be service-oriented with high personal standards and a hands-on working style. This position requires the ability to manage multiple high-priority tasks and deadlines, adjusting to a varying pace and frequent interruptions; interacts with a large group of internal colleagues and leaders and has high-level contact with external partners. Candidate must be positive, approachable, and able to work effectively with diverse personalities. Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent work experience A minimum of ten (10) years of experience in marketing, brand management or corporate communications Proven leadership experience in managing a team Proven ability to develop and execute strategic marketing plans that align with business objectives and drive measurable results Knowledge, Skills & Abilities
Superior leadership and interpersonal skills, with the ability to communicate a clear vision Excellent organizational skills and attention to detail, with the ability to manage multiple projects simultaneously Demonstrated ability to develop, plan, and implement short- and long-range goals Strong problem-solving and communication skills, with clarity in oral and written form Analytical ability to interpret qualitative and quantitative data and make data-driven decisions Excellent writing and editing skills for publications, web, newsletters, proposals, press releases, etc. Ability to work collaboratively in a team and communicate effectively with diverse stakeholders Aptitude for learning internal systems and workflows Proficiency in Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Access) Proficiency in marketing software and tools, including CRM systems, email marketing platforms, and design software Work Environment & Physical Demands
Ability to use a computer keyboard and sit for extended periods Work is performed in a typical interior/office environment 15%–30% travel may be required Extended work hours (10–12 hrs/day) may be required on occasion due to attending networking and industry functions The applicable base salary range for this role is $79,800 to $138,000. The base pay offered will be determined by factors such as experience, skills, training, location, certifications, education, and applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to base salary, this position may be eligible for performance-based incentives. We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs. #LI-DNI
#J-18808-Ljbffr