Wild Oak Boutique
Benefits
401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Vision insurance
Location Sioux Falls, SD (Hybrid or On-site)
Experience Required 10+ years in e-commerce or digital marketing leadership
About the Role Wild Oak Boutique — one of the fastest-growing women’s fashion brands — is seeking a
Head of Marketing
to lead our creative and performance marketing strategy. This role will oversee a high-performing in-house marketing team across digital, social, email, and influencer channels.
The ideal candidate is data-driven, innovative, and fluent in the tools that power modern DTC growth.
Key Responsibilities
Lead the overall marketing strategy across paid, organic, and retention channels.
Manage and mentor a growing marketing team spanning digital ads, content, email/SMS, and social.
Own performance marketing through
Facebook Ads, TikTok Ads, Google Ads, and affiliate programs .
Oversee CRM and retention through
Klaviyo, Attentive
and
Yotpo , driving personalization and customer loyalty.
Collaborate with creative and merchandising teams to align messaging, visuals, and promotions.
Analyze KPIs, CAC, ROAS, and LTV metrics to guide budget allocation and improve ROI.
Manage agency and vendor relationships, ensuring campaigns align with brand goals.
Stay ahead of fashion, social, and digital trends to keep Wild Oak at the forefront of the industry.
Qualifications
10+ years in marketing with at least 5 years leading a team, preferably in e-commerce or fashion retail.
Deep understanding of
Shopify ,
Klaviyo ,
Yotpo ,
Meta Ads Manager ,
Google Ads , and
TikTok Ads/Shop .
Proven track record scaling revenue through performance marketing and creative brand storytelling.
Excellent communication, leadership, and analytical skills.
#J-18808-Ljbffr
401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Opportunity for advancement
Paid time off
Vision insurance
Location Sioux Falls, SD (Hybrid or On-site)
Experience Required 10+ years in e-commerce or digital marketing leadership
About the Role Wild Oak Boutique — one of the fastest-growing women’s fashion brands — is seeking a
Head of Marketing
to lead our creative and performance marketing strategy. This role will oversee a high-performing in-house marketing team across digital, social, email, and influencer channels.
The ideal candidate is data-driven, innovative, and fluent in the tools that power modern DTC growth.
Key Responsibilities
Lead the overall marketing strategy across paid, organic, and retention channels.
Manage and mentor a growing marketing team spanning digital ads, content, email/SMS, and social.
Own performance marketing through
Facebook Ads, TikTok Ads, Google Ads, and affiliate programs .
Oversee CRM and retention through
Klaviyo, Attentive
and
Yotpo , driving personalization and customer loyalty.
Collaborate with creative and merchandising teams to align messaging, visuals, and promotions.
Analyze KPIs, CAC, ROAS, and LTV metrics to guide budget allocation and improve ROI.
Manage agency and vendor relationships, ensuring campaigns align with brand goals.
Stay ahead of fashion, social, and digital trends to keep Wild Oak at the forefront of the industry.
Qualifications
10+ years in marketing with at least 5 years leading a team, preferably in e-commerce or fashion retail.
Deep understanding of
Shopify ,
Klaviyo ,
Yotpo ,
Meta Ads Manager ,
Google Ads , and
TikTok Ads/Shop .
Proven track record scaling revenue through performance marketing and creative brand storytelling.
Excellent communication, leadership, and analytical skills.
#J-18808-Ljbffr