BitMart
Overview
Get AI-powered advice on this job and more exclusive features. BitMart is seeking a visionary, data-driven, and bold Chief Marketing Officer (CMO) to lead the marketing efforts in one of the most competitive and exciting crypto markets. The CMO will define and execute BitMart’s US marketing strategy across all channels — brand, growth, community, and partnerships. You’ll be responsible for shaping how BitMart is perceived in the US market, driving exponential user growth, and establishing our brand as a trusted leader in the crypto ecosystem. You’ll lead a passionate, high-performing team, collaborate with global leaders, and play a pivotal role in BitMart’s next expansion chapter.
Key Responsibilities
Develop and lead BitMart’s US marketing and brand strategy aligned with global goals
Oversee all marketing functions: brand, PR, growth, community, content, and partnerships
Design and execute user growth strategies focused on acquisition, activation, engagement, and retention
Develop scalable growth funnels and experimentation frameworks, leveraging data and analytics to identify high-ROI channels
Drive performance marketing, lifecycle campaigns, referral programs, and growth partnerships to expand the user base
Build and manage multi-channel campaigns to drive acquisition, activation, and retention
Expand brand visibility through creative storytelling, media, KOLs, and strategic collaborations
Lead data-driven growth initiatives — optimize funnel performance, measure ROI, and refine go-to-market tactics
Foster a strong and engaged community across major social platforms
Build, mentor, and scale a world-class marketing team across functions and geographies
Qualifications
5+ years in marketing, including 3+ years in a leadership or executive role
Proven success in crypto, fintech, or Web3 marketing, with measurable user growth achievements
Deep understanding of the US market, user behavior, and crypto ecosystem
Strong analytical mindset — you’re comfortable driving decisions with data and experimentation
Hands-on experience with growth metrics (CAC, LTV, retention, funnel conversion, ROI)
Exceptional leadership, storytelling, and strategic planning skills
Excellent communication and relationship-building abilities
Fluent English (Mandarin is a plus)
Nice-To-Haves
Experience in major exchanges or regulated financial institutions
Solid media, KOL, and community networks
Track record of scaling marketing operations from 0→1 or through hypergrowth phases
Experience navigating crypto compliance and brand positioning in the US
Job Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing
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Get AI-powered advice on this job and more exclusive features. BitMart is seeking a visionary, data-driven, and bold Chief Marketing Officer (CMO) to lead the marketing efforts in one of the most competitive and exciting crypto markets. The CMO will define and execute BitMart’s US marketing strategy across all channels — brand, growth, community, and partnerships. You’ll be responsible for shaping how BitMart is perceived in the US market, driving exponential user growth, and establishing our brand as a trusted leader in the crypto ecosystem. You’ll lead a passionate, high-performing team, collaborate with global leaders, and play a pivotal role in BitMart’s next expansion chapter.
Key Responsibilities
Develop and lead BitMart’s US marketing and brand strategy aligned with global goals
Oversee all marketing functions: brand, PR, growth, community, content, and partnerships
Design and execute user growth strategies focused on acquisition, activation, engagement, and retention
Develop scalable growth funnels and experimentation frameworks, leveraging data and analytics to identify high-ROI channels
Drive performance marketing, lifecycle campaigns, referral programs, and growth partnerships to expand the user base
Build and manage multi-channel campaigns to drive acquisition, activation, and retention
Expand brand visibility through creative storytelling, media, KOLs, and strategic collaborations
Lead data-driven growth initiatives — optimize funnel performance, measure ROI, and refine go-to-market tactics
Foster a strong and engaged community across major social platforms
Build, mentor, and scale a world-class marketing team across functions and geographies
Qualifications
5+ years in marketing, including 3+ years in a leadership or executive role
Proven success in crypto, fintech, or Web3 marketing, with measurable user growth achievements
Deep understanding of the US market, user behavior, and crypto ecosystem
Strong analytical mindset — you’re comfortable driving decisions with data and experimentation
Hands-on experience with growth metrics (CAC, LTV, retention, funnel conversion, ROI)
Exceptional leadership, storytelling, and strategic planning skills
Excellent communication and relationship-building abilities
Fluent English (Mandarin is a plus)
Nice-To-Haves
Experience in major exchanges or regulated financial institutions
Solid media, KOL, and community networks
Track record of scaling marketing operations from 0→1 or through hypergrowth phases
Experience navigating crypto compliance and brand positioning in the US
Job Details
Seniority level: Director
Employment type: Full-time
Job function: Marketing
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