Sr. Product Marketing Manager

About Quizlet:

At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.

We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.

Let’s Build the Future of Learning

Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.

About the Team:

Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing and it will be highly cross-functional.

About the Role:

As a Product Marketing Manager at Quizlet, you’ll help define how we connect with the millions of students and teachers who rely on us to study smarter. This role sits at the intersection of product, storytelling, and go-to-market execution, with a focus on driving gains throughout the funnel from acquisition, to adoption, to engagement, and subscription.

You’ll lead integrated go-to-market strategies for new features and campaigns — from insight to execution — partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. You’ll combine a data-informed mindset with creative storytelling skills to ensure our messaging resonates across audiences, and that we continue to make Quizlet’s value clear, relevant, and inspiring.

You are an excellent communicator, confident in sharing your learnings and proposals in well-synthesized decks and documents. You will thrive in this role if you can break down your thinking, solicit direct feedback, and bring a large group of stakeholders along for the ride. You are the kind of person who is comfortable working across teams to connect the dots.

We’re looking for a candidate who can make decisions quickly and who can interpret and share results in a way that helps move our overall business understanding forward. While this is not a people management role, we’re looking for a strong leader who is comfortable advising peers across the organization.

We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week : Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.

In this role, you will:

• Lead go-to-market planning for key launches and product initiatives — define the audience, positioning, messaging, and activation strategy across channels
• Develop content and messaging frameworks that tell a consistent story across the product, lifecycle, and brand touchpoints.
• Collaborate cross-functionally with Product, Design, Data Science and Marketing to identify opportunities to improve user understanding and drive adoption
• Translate research and insights (quantitative and qualitative) into clear recommendations that inform both product decisions and marketing execution
• Drive integrated campaigns that reach students, teachers, and other audiences through a mix of owned, paid, and community channels
• Craft exceptional copy and creative briefs that bring clarity and inspiration to everything from landing pages, to product naming, to in-product messaging
• Analyze launch performance and engagement data to identify insights and iterate on strategies
• Craft campaign strategies and recommend the right targeting, channels, timing, and messaging. As you test and learn, you’ll help us establish playbooks for scaling the impact of winning initiatives
• Contribute to core PMM foundations such as competitive analysis, audience segmentation, and value prop development

What you bring to the table:

• 3-10 years experience in a product marketing role, with some time in consumer tech
• A track record of successful product or feature launches and measurable impact through integrated campaigns
• Strong copywriting and content strategy skills — able to simplify complex ideas and craft clear, motivating narratives
• Experience using research, experimentation, and data to inform messaging and go-to-market decisions
• Collaborative mindset and confidence influencing cross-functional partners in Product, Design, and Marketing
• Excellent analytical skills with a “test and learn” mindset
• Excellent communication and presentation skills — you can distill complexity into clear and compelling narratives that move teams forward
• Strong organizational and prioritization skills with a high degree of attention to detail
• Experience leading market research projects including surveys, interviews, and competitive intelligence
• Scaling mindset with a good understanding of the metrics product and marketing teams use to evaluate investment opportunities and make tradeoff decisions
• Comfort operating in a fast-paced, evolving environment with both strategic and tactical responsibilities

Bonus points if you have:

• Familiarity with the ed tech landscape and/or Gen Z consumers
• Experience working within a freemium consumer subscriptions business
• Experience driving cross-selling and onsite marketing campaigns
• Experience at a company that specializes in user-generated content
• Some background in both growth and core product marketing

Compensation, Benefits & Perks:

• Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $170,000 - $195,000, depending on location and experience, as well as company stock options
• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

Why Join Quizlet?

Massive reach: 60M+ users, 1B+ interactions per week