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Baller League

Marketing Director - Baller League USA

Baller League, Miami

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Responsibilities

  • Marketing Strategy & Brand Positioning for Baller League USA
  • Design and execute the global marketing strategy to drive B2C growth, audience engagement, and brand awareness.
  • Localize global brand positioning for the U.S. market and define emotionally resonant brand storytelling.
  • Team Leadership & Budget Management
  • Build and lead a high-performing marketing team, fostering collaboration and development.
  • Manage and optimize the U.S. marketing budget, tracking ROI and adjusting spend based on performance and market insights.
  • Audience Growth & Consumer Insights
  • Lead audience acquisition and engagement campaigns using insights on fan behavior and preferences.
  • Segment audiences and create personalized strategies.
  • Activate campaigns around key U.S. cultural and sports moments
  • Integrated Campaigns & Media Management
  • Plan and execute full-funnel marketing campaigns across digital, social, experiential, and traditional channels with strong B2C impact.
  • Balance paid, owned, and earned media to maximize reach, efficiency, and performance.
  • Develop campaigns for product launches, exclusive drops, and seasonal promotions.
  • Increase conversion, average order value, and customer retention, aligning with brand standards and retail impact.

About you

  • B2C-focused with audience, community, and revenue growth mindset.
  • Strong analytical and insight-driven decision-making.
  • Passion for storytelling, culture, and community marketing.
  • Thrive in fast-paced, cross-functional environments.
  • Technical Knowledge
  • Digital/social ad platforms (Meta, Google, TikTok).
  • Influencer marketing and partnerships; merchandising/licensing a plus.

Experience & Qualifications

  • 10+ years B2C marketing, ideally in sports, entertainment, fashion, or youth culture.
  • Proven track record in growing communities and driving consumer revenue.
  • Bachelor’s in Marketing/Business/Communications; Master’s preferred.

Seniority level

Director

Employment type

Full-time

Job function

Marketing and Sales

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