Assistant Director, Enrollment Marketing - Admissions - University at Albany

Location: Albany, NY Category: Promotional Posted On: Wed Oct

Job Description

The Assistant Director, Enrollment Marketing will report to the Director of Marketing & Communication in the Office of Undergraduate Admissions. This individual supports the Office of Undergraduate Admissions through assisting with the creation of a year-long, multi-platform communication plan that moves students along the admissions funnel from prospect through enrollment. By leveraging digital communication, social media engagement, direct-to-home mailers, and university events this role provides vital support in helping the university meet its enrollment goals. By promoting UAlbany's resources and opportunities to incoming first-year and transfer students and their families this role works to strengthen UAlbany's brand recognition and attract students who will thrive at our institution.

Primary Responsibilities

• Slate mailings and building of admission events for registration pages and promotion
• Updating/creating digital marketing assets for social media, email campaigns, and online promotions
• Social Media content curation and reporting on engagement analytics
• Communications industry research and reporting on the progress of team's multiplatform communication strategies
• Other reasonable duties as assigned (assisting with mailings, counselor travel preparation, campus signage, etc.)

Functional and Supervisory Relationships

• Reports to and collaborates with the Director for Marketing and Communications for Undergraduate Admissions.
• May supervise student employees/interns

Ancillary Responsibilities

• Demonstrate understanding and support of the admissions cycle and be able to adjust communication plans based on in-real-time data.
• Content writing and copy-editing marketing materials for admissions counselors travel and campus visitors.
• Digital communication, writing for targeted and diverse audiences via direct emails, social media advertising, and vendor management.
• Website development of content and design to support the students experience through the admissions cycle.
• Social media content construction and reporting to leverage @UAlbanyBound engaging with prospective incoming students and families.
• In-person support for university events welcoming families to campus, assisting with wayfinding, AV support for presentation spaces, coordinating admissions give-away stations, and planning video and photo coverage.
• Work with Office of Communications and Marketing on multimedia projects, in-person meetings that sometimes require travel on campus.
• Creativity in design and content of marketing assets via digital platforms such as Canva and InDesign.

Job Requirements

Minimum Qualifications

• Bachelor's degree from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.
• 2-3 years of experience in marketings and/or communications, i.e. social media branding, targeted audience outreach, event communications.
• Applicants must demonstrate an ability to develop inclusive and equitable relationships within our diverse campus community
• Applicants must demonstrate an ability to support diversity, equity, access, inclusion, and belonging relative to their role

Preferred Qualifications

• Bachelor's degree in Communications or related field from a college or University accredited by the US Department of Education or internationally recognized accrediting organization.

Working Environment

• Typical office environment with office desk, chair, and typical technology suite.

Additional Information

This is a promotional opportunity for current UAlbany employees.

Eligibility for Consideration

• You must be employed at the University at Albany campus.
• You must be in a State-funded UUP professional position (MC employees are not eligible).
• You must have a permanent, term, or probationary appointment. Only temporary employees employed by UAlbany for three or more consecutive years can be considered eligible.

Professional Rank and Salary Grade: Assistant Director, Enrollment Marketing, SL3, $60,000

Special Note: Visa sponsorship is not available for this position. If you currently need sponsorship or will need it in the future to maintain employment authorization, you do not meet eligibility requirements. Additionally, please note that UAlbany is not an E-Verify employer.

THE UNIVERSITY AT ALBANY IS AN EO/AA/IRCA/ADA EMPLOYER

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