Senior Vice President of Community Sales & Marketing
Join Our Team as Senior Vice President of Community Sales & Marketing! Are you a strategic and visionary leader ready to shape the future of sales and marketing in senior living? Health Dimensions Group (HDG) is seeking a Senior Vice President of Community Sales and Marketing to lead our national sales organization, drive occupancy growth, and enhance brand excellence across our managed communities.
If you’re passionate about leadership, innovation, and delivering exceptional experiences for residents, clients, and partners—this is your opportunity to make an impact at the highest level.
At HDG, we believe in Hospitality, Stewardship, Integrity, Respect, and Humor®, and we bring those values to life every single day.
What You’ll Do (AKA: Your Superpowers)
Lead and Inspire a High-Performing Team
- Provide vision, leadership, and accountability (LMA) to the VP of Community Sales and Marketing, Regional Directors of Sales and Marketing, and community sales leaders under the Entrepreneurial Operating System (EOS) model.
- Mentor and develop sales and marketing professionals to deliver consistent, high-quality results and prepare them for future growth opportunities.
- Build a cohesive culture of performance, accountability, and collaboration across the HDG portfolio.
Drive Strategic Sales & Marketing Excellence
- Lead execution of HDG’s portfolio-wide sales and marketing strategies to achieve occupancy and revenue goals.
- Partner with ownership groups, boards, and HDG leadership to ensure alignment, transparency, and performance outcomes.
- Oversee transition plans for new communities and developments, ensuring seamless integration and successful market positioning.
- Analyze pricing strategies, promotions, and market trends to optimize occupancy, revenue, and resident experience.
Elevate Brand & Market Presence
- Ensure consistent brand standards across all communities—sales collateral, rate sheets, uniforms, digital assets, and signage.
- Champion HDG’s Caring Above and Beyond® sales process, fostering a culture of hospitality and sales excellence.
- Partner with the Marketing & Communications team to develop and execute national and regional campaigns that drive awareness and growth.
Accelerate Growth & Business Development
- Identify and evaluate new partnership opportunities with healthcare providers, referral sources, and payers.
- Collaborate with senior leadership on transition budgets, market positioning, and sales incentive strategies.
- Lead strategic market analyses, new program rollouts, and payer source diversification to support long-term success.
What You Bring to the Table (Besides Your Leadership Expertise)
Education & Experience
- Bachelor’s degree in Business, Health Care Administration, Marketing, Communications, or related field required.
- Minimum of 10 years of senior living or healthcare sales and marketing leadership experience with multi-site oversight.
Skills & Competencies
- Proven success leading regional or enterprise-level sales teams and achieving occupancy growth targets.
- Strong understanding of senior living industry dynamics, consumer behavior, and competitive markets.
- Proficiency in Microsoft Office and CRM systems with a data-driven approach to decision-making.
- Excellent communication, presentation, and relationship-building skills across all organizational levels.
Professional Traits
- Visionary and strategic thinker with hands-on execution capability.
- Collaborative team builder who inspires trust, accountability, and results.
- Adaptable, composed, and solutions-oriented—thriving in fast-paced, dynamic environments.
Travel Requirements
- Ability to travel up to 80% domestically, with occasional evenings or weekends as needed for project or event support.
Why You’ll Love Working with HDG
- A values-driven organization where your leadership directly impacts the lives of residents and team members.
- Competitive compensation and comprehensive benefits package.
- Opportunities for professional growth, collaboration, and innovation within a respected national operator.
- A passionate, mission-driven team that celebrates success—and knows how to have fun doing it.
Ready to Lead the Future of Senior Living Sales?
If you’re ready to take the next step in your leadership journey, we want to hear from you!
Apply today to join Health Dimensions Group (HDG) and help us continue our mission of serving seniors and those who care for them.
Location: Corporate Office / Remote
Reports To: Chief Operating Officer (COO)
Department: Operations
Health Dimensions Group is an Equal Opportunity Employer.
Equal Opportunity Employer
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