Senior Product Marketing Manager - AdTech / Performance
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At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
Branch is seeking a highly strategic Senior Performance Product Marketing Manager (PMM) to lead the go-to-market strategy for our performance-focused product lines. This is a high-impact role requiring a seasoned PMM with deep, hands-on experience in the AdTech or Performance Marketing space who can operate independently to drive measurable, actionable results for the company.
You’ll Be a Good Fit If You Have
- 5+ years of progressive experience in Product Marketing
- 2+ years in a Senior PMM role within the B2B AdTech, Mobile Marketing, or Performance SaaS space
- Expertise in Performance Marketing: deep understanding of metrics, technologies, and challenges relevant to mobile user acquisition, attribution, optimization, and measurement
- Proven track record of independently developing and executing GTM strategies for highly technical or complex product portfolios that resulted in quantifiable revenue or adoption growth
- Exceptional communication and presentation skills, capable of influencing and articulating strategy to executive-level audiences
- Experience with Google Slides, Canva, Figma, Asana, Jira, Notion, Gong, Amplitude, Salesforce & Highspot
Nice To Haves
- Experience designing and maintaining a structured competitive intelligence program and feeding insights to key stakeholders
- Experience leading win/loss interviews and translating findings into messaging and product feedback
- Proficiency with low-fidelity design tools (e.g., Canva, Figma) or advanced presentation software to quickly build assets
- Experience creating high-impact sales enablement videos, product demos, or tutorials to accelerate feature adoption
- Experience designing post-launch adoption campaigns targeting specific customer segments
- Familiarity with customer segmentation and tailoring PMM messaging to drive upsell/cross-sell
- Experience collaborating with Customer Success and Sales on renewal messaging for at-risk accounts
Role Details
For this role we are open to hiring hybrid in Austin, hybrid in Mountain View, hybrid in New York City and full-time remote in select US states. This role does not qualify for relocation or visa sponsorship.
Compensation & Benefits
In accordance with applicable law, compensation ranges are location-based. The salary range provided represents base compensation and does not include potential equity. A 10% annual bonus tied to company goals may apply. Branch offers a comprehensive benefits package; for details, consult with your recruiter.
Equal Opportunity
Branch is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
A Little Bit About Us
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams. The Branch platform provides a seamless experience across paid and organic channels to maximize conversions and drive valuable actions at moments of high intent.
Candidate Privacy Information
For more information on the data Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
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