Ferrara
Overview
Senior Marketing Manager, Canada & LATAM (Americas Region) role at Ferrara. The role is based in Chicago and will require 30-40% travel. Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for effective communication, in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives. Reporting to the VP, Americas & Indirect Markets, and in close partnership with the Canada Country Manager and the VP, International Marketing, the Senior Marketing Manager will liaise with Global and Local teams to develop best-in-class marketing plans and processes. This role does not have accountability for the U.S. domestic business. The Senior Marketing Manager will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader within The Americas, including Canada (the largest market) and Latin America. The role is based in Chicago and will require 30-40% travel. Responsibilities
Lead the development and implementation of brand and trade marketing plans for Ferrara International’s portfolio of leading confection brands Translate brand and portfolio growth objectives into an annual plan, and manage overall annual plan process In partnership with cross-functional partners, optimize P&L and drive a profitable portfolio Lead advertising and communications plan development and deployment, with the support of global team Lead agency relationships/ecosystem, leveraging the scale of Ferrara to disrupt the confection category Build the promotional strategy to deliver elite in-store execution and elevated retailer partnerships Liaise with global partners to drive brand platforms, executing global brands with consistency and excellence Lead in-market new item product innovation and commercialization initiatives Lead on-going Category Management analyses and Business Reporting tools In partnership with Insights team, lead consumer research efforts (as required) Support the on-going management, continued evolution, and application of the market growth strategy, providing respective inputs into key senior level decision forums Qualifications
Solid leadership: ability to inspire, motivate, and guide resources to a common goal and vision Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus Strong written and oral communication skills Strong listening skills: ability to work with internal/external senior leaders to understand their goals and objectives Strategic thinking: ability to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations Collaboration: Commitment to being a supportive and proactive business partner across the organization Experiences that will support your success
Bachelor’s degree, MBA preferred 7+ years’ experience in brand marketing or relevant consulting roles CPG industry expertise required with a preference in FMCG Experience working with Canadian retail customers, and Global cross-functional stakeholders Bilingual a plus (Spanish) What We Offer
At Ferrara, we’re proud to support our employees by providing comprehensive benefits such as health insurance, dental insurance, a 401(k), and paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR Compensation
The salary range for this position is $112,425 to $157,395 annually. Job details
Location: Chicago, IL
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Senior Marketing Manager, Canada & LATAM (Americas Region) role at Ferrara. The role is based in Chicago and will require 30-40% travel. Due to the highly interactive and team-based nature of this role, in-person attendance for most of the workweek (i.e., 3 days or more) is essential for effective communication, in-person meetings, strong supervision, real-time problem-solving, and participation in cross-functional initiatives. Reporting to the VP, Americas & Indirect Markets, and in close partnership with the Canada Country Manager and the VP, International Marketing, the Senior Marketing Manager will liaise with Global and Local teams to develop best-in-class marketing plans and processes. This role does not have accountability for the U.S. domestic business. The Senior Marketing Manager will have the opportunity to substantially influence Ferrara’s growth trajectory and elevation as a global leader within The Americas, including Canada (the largest market) and Latin America. The role is based in Chicago and will require 30-40% travel. Responsibilities
Lead the development and implementation of brand and trade marketing plans for Ferrara International’s portfolio of leading confection brands Translate brand and portfolio growth objectives into an annual plan, and manage overall annual plan process In partnership with cross-functional partners, optimize P&L and drive a profitable portfolio Lead advertising and communications plan development and deployment, with the support of global team Lead agency relationships/ecosystem, leveraging the scale of Ferrara to disrupt the confection category Build the promotional strategy to deliver elite in-store execution and elevated retailer partnerships Liaise with global partners to drive brand platforms, executing global brands with consistency and excellence Lead in-market new item product innovation and commercialization initiatives Lead on-going Category Management analyses and Business Reporting tools In partnership with Insights team, lead consumer research efforts (as required) Support the on-going management, continued evolution, and application of the market growth strategy, providing respective inputs into key senior level decision forums Qualifications
Solid leadership: ability to inspire, motivate, and guide resources to a common goal and vision Exceptional interpersonal skills: empathy, integrity, enthusiasm, collaborative, driving consensus Strong written and oral communication skills Strong listening skills: ability to work with internal/external senior leaders to understand their goals and objectives Strategic thinking: ability to “see around corners”, synthesize insights from disparate data sources, and form convicted, high-accountability recommendations Collaboration: Commitment to being a supportive and proactive business partner across the organization Experiences that will support your success
Bachelor’s degree, MBA preferred 7+ years’ experience in brand marketing or relevant consulting roles CPG industry expertise required with a preference in FMCG Experience working with Canadian retail customers, and Global cross-functional stakeholders Bilingual a plus (Spanish) What We Offer
At Ferrara, we’re proud to support our employees by providing comprehensive benefits such as health insurance, dental insurance, a 401(k), and paid time off (PTO). Eligible employees may also receive an annual bonus based on company performance. Learn more about our benefits at https://flimp.live/Ferrara-Candy-2025-OE-QR Compensation
The salary range for this position is $112,425 to $157,395 annually. Job details
Location: Chicago, IL
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