Intuit
Overview
Intuit’s Consumer Group’s CRM team is looking for an experienced senior marketing manager to drive the TurboTax business. The Senior Performance Marketing Manager will be responsible for running campaigns essential to achieving the organization’s retention goals and delivering personalized experiences to our customer base. You are an expert email marketer who can combine technology and creative marketing to make transformative ideas come to life. You are part of a high performing and intense team, creating email and mobile campaigns that inspire and educate our customers throughout the tax season lifecycle while sharing our message of powering prosperity.
Responsibilities
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling storytelling, relevant content and best-in-class creative are present throughout our communications.
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
Help define channel contact strategies and plans.
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP setup and implementation to dynamic content execution.
Report on campaign and channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization. Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.
Qualifications
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company
Impeccable knowledge of email marketing best practices, especially around creative and storytelling.
Passion for creative, copy and campaign development and deep-bench experience working with creative teams.
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.
Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
Strong analytical and data manipulations skills that result in meaningful insights and that drive performance.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Software Development
Referrals increase your chances of interviewing at Intuit by 2x
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San Diego, CA .
Carlsbad, CA $137,300.00-$176,610.00
Carlsbad, CA $100,900.00-$129,780.00
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Responsibilities
Own the management of the TurboTax email program dedicated to driving transactions in product during tax season, delivering flawless execution on a complex program on one of the largest installed bases in the US, and spearheading innovation around personalization.
Lead the effort to deliver superlative campaigns to customers, ensuring compelling storytelling, relevant content and best-in-class creative are present throughout our communications.
Deliver on the vision to implement truly 1:1 campaigns to our various customer base through personalized messaging, offers, content and more.
Help define channel contact strategies and plans.
Articulate complex campaign requirements, closely partnering with CRM data and operations teams to ensure their proper implementation. Understand the technical side of email operations from how customer data attributes flow from data systems into the ESPs for campaign retrieval to ESP setup and implementation to dynamic content execution.
Report on campaign and channel performance, partnering with Analytics as needed, and share actionable insights at different levels of the organization. Understand key campaign, channel and customer level metrics and how to take CRM data to drive performance.
Qualifications
6-10 years experience managing an elaborate email marketing program for a Fortune 500 company
Impeccable knowledge of email marketing best practices, especially around creative and storytelling.
Passion for creative, copy and campaign development and deep-bench experience working with creative teams.
Keen understanding of the data undergirding CRM programs and enabling campaign orchestration and personalization.
Superior organizational, project management and communication skills -- this role requires hands-on management of campaign deployments, often under tight deadlines and high pressure.
Experience with Enterprise-level marketing cloud solutions and CRM tech stack.
Strong analytical and data manipulations skills that result in meaningful insights and that drive performance.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is:
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries: Software Development
Referrals increase your chances of interviewing at Intuit by 2x
Get notified about new Marketing Manager jobs in
San Diego, CA .
Carlsbad, CA $137,300.00-$176,610.00
Carlsbad, CA $100,900.00-$129,780.00
Marketing Events & Communications Manager
Director of Marketing and Communications
Carlsbad, CA $80,000.00-$100,000.00
Global Media Relations & Influencer Marketing Manager
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr