Informa Markets in Asia
Head of Audience Marketing - Longevity
Informa Markets in Asia, Boca Raton, Florida, us, 33481
3 days ago Be among the first 25 applicants
Job Description
This role is based in our Boca Raton, FL or NYC offices.
Overview
About The Role: We are seeking an exceptional Head of Audience Marketing to lead our growing portfolio of longevity-focused events, featuring prestigious brands including A4M and the Global Longevity Summit. In this role you will oversee audience development strategies across both B2B and B2C longevity events, driving attendance growth and enhancing audience engagement. Responsibilities
Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences Lead multi-channel marketing campaigns targeting both professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity Analyze audience data to identify trends, opportunities, and areas for growth across different market segments Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences Build and maintain relationships with industry partners, associations, and influencers in the longevity space Manage marketing budgets effectively to maximize ROI and attendance growth Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising Develop audience personas and journey maps to inform targeted marketing approaches Lead and build a team of marketing professionals, fostering innovation and excellence Lead with curiosity to identify clever AI and automation tools to enhance capabilities within the team Ensure that compelling value propositions are crafted for all events, through individual contribution and working in partnership with event directors, content team and other marketers Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events Maintain a strong focus on the specifics of SEO, CRO and overall campaign optimization Qualifications
Proven experience in audience marketing for events, with a track record of driving attendance growth Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields Strong understanding of the longevity sector, preventive medicine, or healthcare innovation landscape Exceptional creative thinking abilities with a talent for developing compelling marketing narratives Data-driven approach to marketing with experience using analytics to inform strategy Excellent leadership skills with the ability to inspire and develop team members Outstanding project management abilities with experience managing multiple campaigns simultaneously Strong communication skills and the ability to collaborate effectively across departments Additional Information
We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. See what our colleagues have to say at LifeAt.Informa.com Our Benefits Include Great community: a welcoming culture with in-person and online social events, Walk the World charity day and active colleague groups and networks Broader impact: up to four days per year to volunteer, with charity match funding available Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 holidays, birthday leave and remote work flexibility Competitive benefits including 401k match, health/vision/dental insurance, parental leave and an ESPP Wellbeing support through EAP, mental health resources, and a wellness app Recognition programs and opportunities to collaborate with global teams The salary range for this role is $120,000 - $140,000 based on experience. This posting will automatically expire on November 7, 2025. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role. Your request will be reviewed and considered in confidence. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. We are an Equal Opportunities Employer and do not discriminate on protected characteristics. See our website for full information. See how Informa handles your personal data when you apply for a job here. Terms & Meta
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Events Services
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About The Role: We are seeking an exceptional Head of Audience Marketing to lead our growing portfolio of longevity-focused events, featuring prestigious brands including A4M and the Global Longevity Summit. In this role you will oversee audience development strategies across both B2B and B2C longevity events, driving attendance growth and enhancing audience engagement. Responsibilities
Develop and execute comprehensive audience marketing strategies for longevity events, including the Global Longevity Summit and related conferences Lead multi-channel marketing campaigns targeting both professional audiences (healthcare innovators, scientists, investors) and consumer audiences interested in preventive medicine and longevity Analyze audience data to identify trends, opportunities, and areas for growth across different market segments Collaborate with content teams to ensure marketing messaging aligns with event programming and resonates with target audiences Build and maintain relationships with industry partners, associations, and influencers in the longevity space Manage marketing budgets effectively to maximize ROI and attendance growth Oversee digital marketing initiatives including email, social media, content marketing, and paid advertising Develop audience personas and journey maps to inform targeted marketing approaches Lead and build a team of marketing professionals, fostering innovation and excellence Lead with curiosity to identify clever AI and automation tools to enhance capabilities within the team Ensure that compelling value propositions are crafted for all events, through individual contribution and working in partnership with event directors, content team and other marketers Develop and implement innovative and aggressive pricing strategies to maximize yield and audience revenue on all events Maintain a strong focus on the specifics of SEO, CRO and overall campaign optimization Qualifications
Proven experience in audience marketing for events, with a track record of driving attendance growth Experience marketing to both B2B and B2C audiences, preferably in healthcare, wellness, or related fields Strong understanding of the longevity sector, preventive medicine, or healthcare innovation landscape Exceptional creative thinking abilities with a talent for developing compelling marketing narratives Data-driven approach to marketing with experience using analytics to inform strategy Excellent leadership skills with the ability to inspire and develop team members Outstanding project management abilities with experience managing multiple campaigns simultaneously Strong communication skills and the ability to collaborate effectively across departments Additional Information
We believe that great things happen when people connect face-to-face. We work in-person with each other, or with customers and partners, three days a week or more. When you’re not spending time together in one of our offices or other workplaces – like at an Informa event – you get the flexibility to work from home or remotely. We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. See what our colleagues have to say at LifeAt.Informa.com Our Benefits Include Great community: a welcoming culture with in-person and online social events, Walk the World charity day and active colleague groups and networks Broader impact: up to four days per year to volunteer, with charity match funding available Career opportunity: bespoke training and learning, mentoring platforms and on-demand access to thousands of courses Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 holidays, birthday leave and remote work flexibility Competitive benefits including 401k match, health/vision/dental insurance, parental leave and an ESPP Wellbeing support through EAP, mental health resources, and a wellness app Recognition programs and opportunities to collaborate with global teams The salary range for this role is $120,000 - $140,000 based on experience. This posting will automatically expire on November 7, 2025. We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role. Your request will be reviewed and considered in confidence. At Informa, you’ll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. We are an Equal Opportunities Employer and do not discriminate on protected characteristics. See our website for full information. See how Informa handles your personal data when you apply for a job here. Terms & Meta
Seniority level: Director Employment type: Full-time Job function: Marketing and Sales Industries: Events Services
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