California Lottery
Head of Promotions and Retail Marketing
California Lottery, Sacramento, California, United States, 95828
Overview
The California Lottery is looking for a highly experienced Head of Promotions and Retail Marketing to develop, oversee, and lead the Lottery's retail marketing, promotions and event marketing efforts. Responsibilities
Develop, manage, and oversee the Lottery's Promotions and Retail Marketing program. Lead the team responsible for the development of Lottery’s retail marketing programs and promotions to build awareness of the Lottery brand, motivate players to play Lottery games, and increase player loyalty to generate contributions to education. Execute the strategic vision and drive the development and implementation of marketing programs designed to enhance display, promotion, and awareness of Lottery products at Lottery retail locations. Lead the planning, development and execution of promotions and programs that assist the Sales team in maintaining, enhancing, and building trade relations with Lottery retailers through promotions and targeted partnership programs. Grow positive brand perception amongst California adults through live events, sponsorships, consumer promotions, product integrations and experiential efforts. Ensure the unit’s programs and tactics follow approved strategies, deliver on objectives, and direct their team’s contributions to the annual marketing plan. Qualifications
Current Staff Services Manager II exam or eligibility; this position requires a current exam. Bachelor's degree, preferably with a specialization in marketing, communications, business or related field. 8+ years of experience in marketing at a managerial or senior staff level with emphasis in one or more of these areas: retail marketing, events and experiential marketing, sponsorships, and/or consumer promotions. 4+ years of managerial experience and ability to lead a team; ability to provide direction, guidance, motivation and oversight to team members to meet objectives, timelines and budgets; strong team-building skills. Excellent verbal/written communication skills and strong presentation skills; ability to communicate marketing strategies, plans and project updates and gain alignment with stakeholders and leadership. Ability to build successful relationships with internal and external stakeholders to establish collaborative partnerships within the Marketing organization. Experience developing, implementing, and managing strategic marketing plans; ability to think strategically and tactically. Experience working with marketing and advertising agencies to manage strategic planning, creative development, production and timelines; able to direct agencies/vendors and creative staff. Marketing experience in the consumer packaged goods (CPG), entertainment, gaming or lottery industry preferred. Important Note:
A resume is required to submit with your application package in order to be considered. For more information about this opportunity, benefits, and instructions on how to apply -- click the Apply button.
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The California Lottery is looking for a highly experienced Head of Promotions and Retail Marketing to develop, oversee, and lead the Lottery's retail marketing, promotions and event marketing efforts. Responsibilities
Develop, manage, and oversee the Lottery's Promotions and Retail Marketing program. Lead the team responsible for the development of Lottery’s retail marketing programs and promotions to build awareness of the Lottery brand, motivate players to play Lottery games, and increase player loyalty to generate contributions to education. Execute the strategic vision and drive the development and implementation of marketing programs designed to enhance display, promotion, and awareness of Lottery products at Lottery retail locations. Lead the planning, development and execution of promotions and programs that assist the Sales team in maintaining, enhancing, and building trade relations with Lottery retailers through promotions and targeted partnership programs. Grow positive brand perception amongst California adults through live events, sponsorships, consumer promotions, product integrations and experiential efforts. Ensure the unit’s programs and tactics follow approved strategies, deliver on objectives, and direct their team’s contributions to the annual marketing plan. Qualifications
Current Staff Services Manager II exam or eligibility; this position requires a current exam. Bachelor's degree, preferably with a specialization in marketing, communications, business or related field. 8+ years of experience in marketing at a managerial or senior staff level with emphasis in one or more of these areas: retail marketing, events and experiential marketing, sponsorships, and/or consumer promotions. 4+ years of managerial experience and ability to lead a team; ability to provide direction, guidance, motivation and oversight to team members to meet objectives, timelines and budgets; strong team-building skills. Excellent verbal/written communication skills and strong presentation skills; ability to communicate marketing strategies, plans and project updates and gain alignment with stakeholders and leadership. Ability to build successful relationships with internal and external stakeholders to establish collaborative partnerships within the Marketing organization. Experience developing, implementing, and managing strategic marketing plans; ability to think strategically and tactically. Experience working with marketing and advertising agencies to manage strategic planning, creative development, production and timelines; able to direct agencies/vendors and creative staff. Marketing experience in the consumer packaged goods (CPG), entertainment, gaming or lottery industry preferred. Important Note:
A resume is required to submit with your application package in order to be considered. For more information about this opportunity, benefits, and instructions on how to apply -- click the Apply button.
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