Southwire Company
Overview
Join to apply for the
Senior Director, Marketing
role at
Southwire Company . Southwire Company, LLC is one of North America’s largest wire and cable producers. We manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We offer competitive compensation, employee benefits, tuition reimbursement and opportunities for growth. Our history reflects progressive growth driven by innovative systems, environmental stewardship, and community well-being.
How will you power what’s possible?
Job Summary The Senior Director of Marketing leads the strategic planning and execution of marketing initiatives that drive brand awareness, revenue growth, and market expansion. This role develops the strategic direction of product marketing and integrated marketing campaigns to position Southwire as a comprehensive electrical solutions provider. The role collaborates on the Marketing organization’s digital transformation efforts that drive customer insights, lead generation, and customer conversion.
Responsibilities
Develop and execute comprehensive marketing strategies aligned with corporate objectives.
Lead cross-functional teams to ensure marketing strategy execution.
Champion customer insights and market intelligence to inform strategy and innovation.
Mentor team members and facilitate opportunities for professional growth to maintain a highly skilled and adaptable organization.
Oversee brand management and ensure brand consistency.
Manage marketing budgets and optimize spend; champion performance analysis to measure campaign effectiveness.
Collaborate with sales ecosystem to drive customer engagement.
Qualifications
Required Education & Experience Bachelor's Degree
12-14 Years of Marketing and/or Business Administration/Management Experience
Preferred Education & Experience Master's Degree
15+ Years of Experience
Additional Details
Spans of Control – Does this role manage Southwire Team Members: Yes
Number of Direct Reports: 2-5
Travel – Domestic, occasionally international. Up to 25% of time
Physical Requirements – Standing 10%, Sitting 80%, Walking 10%
Working Conditions – Office
Benefits We Offer
401k with Matching
Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time Off & Paid Holidays
Long & Short-Term Disability
Supplemental Insurance Plans
Employee Assistance Program
Employee Referral Program
Tuition Reimbursement Programs
Advancement & Professional Growth opportunities
Parental Leave
And More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Job Type & Function
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Appliances, Electrical, and Electronics Manufacturing
Referrals increase your chances of interviewing at Southwire Company. Get notified about new Senior Director of Marketing jobs in Remo, VA.
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Join to apply for the
Senior Director, Marketing
role at
Southwire Company . Southwire Company, LLC is one of North America’s largest wire and cable producers. We manufacture building wire and cable, utility products, metal-clad cable, portable and electronic cord products, OEM wire products and engineered products. The company also offers digital solutions including contractor planning and utility grid resiliency as well as field services including cable testing, rejuvenation and replacement to support our customers as a value-add partner. We offer competitive compensation, employee benefits, tuition reimbursement and opportunities for growth. Our history reflects progressive growth driven by innovative systems, environmental stewardship, and community well-being.
How will you power what’s possible?
Job Summary The Senior Director of Marketing leads the strategic planning and execution of marketing initiatives that drive brand awareness, revenue growth, and market expansion. This role develops the strategic direction of product marketing and integrated marketing campaigns to position Southwire as a comprehensive electrical solutions provider. The role collaborates on the Marketing organization’s digital transformation efforts that drive customer insights, lead generation, and customer conversion.
Responsibilities
Develop and execute comprehensive marketing strategies aligned with corporate objectives.
Lead cross-functional teams to ensure marketing strategy execution.
Champion customer insights and market intelligence to inform strategy and innovation.
Mentor team members and facilitate opportunities for professional growth to maintain a highly skilled and adaptable organization.
Oversee brand management and ensure brand consistency.
Manage marketing budgets and optimize spend; champion performance analysis to measure campaign effectiveness.
Collaborate with sales ecosystem to drive customer engagement.
Qualifications
Required Education & Experience Bachelor's Degree
12-14 Years of Marketing and/or Business Administration/Management Experience
Preferred Education & Experience Master's Degree
15+ Years of Experience
Additional Details
Spans of Control – Does this role manage Southwire Team Members: Yes
Number of Direct Reports: 2-5
Travel – Domestic, occasionally international. Up to 25% of time
Physical Requirements – Standing 10%, Sitting 80%, Walking 10%
Working Conditions – Office
Benefits We Offer
401k with Matching
Family and Individual Insurance Packages (Health, Life, Dental, and Vision)
Paid Time Off & Paid Holidays
Long & Short-Term Disability
Supplemental Insurance Plans
Employee Assistance Program
Employee Referral Program
Tuition Reimbursement Programs
Advancement & Professional Growth opportunities
Parental Leave
And More
Southwire is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law.
Job Type & Function
Seniority level: Director
Employment type: Full-time
Job function: Marketing and Sales
Industries: Appliances, Electrical, and Electronics Manufacturing
Referrals increase your chances of interviewing at Southwire Company. Get notified about new Senior Director of Marketing jobs in Remo, VA.
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr