Proofpoint
Sr. Product Marketing Manager, Customer Retention
Proofpoint, Chicago, Illinois, United States, 60290
Overview
Sr. Product Marketing Manager, Customer Retention. Proofpoint is seeking a strategic, customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. Focus on increasing product adoption and reducing churn. Develop messaging and content to reinforce product value, educate users and drive adoption. Collaborate with Customer Success, Product and Renewal Sales to craft narratives, build go-to-market strategies for customer-facing features, and create programs that reduce churn. The ideal candidate is detail-oriented, a self-starter who can balance strategy with tactical execution. Responsibilities
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (onboarding, adoption and renewal) Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention Design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials Monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics What You Bring To The Team
Strong ability to translate complex product capabilities into compelling, customer-centric messaging Strong understanding of email security challenges, including phishing, malware and BEC Experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal Excellent written, visual and verbal communication skills with the ability to create compelling content for various stakeholders (CISOs, CIOs, Directors/Managers, practitioners) Cross-functional collaboration and stakeholder management with Customer Success, Product and Renewals Sales Analytical mindset with a bias toward action Ability to work independently and adapt quickly 6+ years in product marketing, lifecycle or customer marketing to enterprise IT or security, with at least 2 years in a senior/strategic role BS/BA required, preferably in business or technical concentration Why Proofpoint
Protecting people is at the heart of Proofpoint’s cybersecurity solutions. We are a customer-focused, diverse, multinational organization with opportunities in all functions. Accessibility: if you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com. Competitive compensation Comprehensive benefits Learning & Development programs Flexible work environment Annual wellness and community outreach days Recognition for contributions Global collaboration and networking opportunities Additional Information
Our culture and pay transparency: compensation ranges vary by location and are based on job-related knowledge, skills, and experience. The actual offer will reflect the candidate’s qualifications. This role may be eligible for variable compensation and/or equity. We offer a comprehensive benefits package, including flexible time off, well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, and a Work from Anywhere option where applicable.
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Sr. Product Marketing Manager, Customer Retention. Proofpoint is seeking a strategic, customer-obsessed Senior Product Marketing Manager with a strong focus on customer retention. Focus on increasing product adoption and reducing churn. Develop messaging and content to reinforce product value, educate users and drive adoption. Collaborate with Customer Success, Product and Renewal Sales to craft narratives, build go-to-market strategies for customer-facing features, and create programs that reduce churn. The ideal candidate is detail-oriented, a self-starter who can balance strategy with tactical execution. Responsibilities
Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn and improving product engagement across key customer segments Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case and lifecycle stage (onboarding, adoption and renewal) Create product-focused content such as onboarding guides, product update communications, best practice tutorials and renewal collateral Collaborate with Customer Success and Product to launch new features with programs, content and in-app experiences that drive meaningful usage and retention Design and execute customer campaigns and communications that support onboarding, adoption and renewal journeys Gather insights from customer feedback, usage data and interviews to inform marketing strategies, improve messaging and identify retention risks Work with Customer Reference Marketing, Customer Success and Sales to identify and nurture advocates and build customer stories, case studies and testimonials Monitor and report on KPIs such as churn rate, NPS, product usage and other engagement metrics What You Bring To The Team
Strong ability to translate complex product capabilities into compelling, customer-centric messaging Strong understanding of email security challenges, including phishing, malware and BEC Experience developing and executing retention or post-sale engagement strategies across onboarding, adoption and renewal Excellent written, visual and verbal communication skills with the ability to create compelling content for various stakeholders (CISOs, CIOs, Directors/Managers, practitioners) Cross-functional collaboration and stakeholder management with Customer Success, Product and Renewals Sales Analytical mindset with a bias toward action Ability to work independently and adapt quickly 6+ years in product marketing, lifecycle or customer marketing to enterprise IT or security, with at least 2 years in a senior/strategic role BS/BA required, preferably in business or technical concentration Why Proofpoint
Protecting people is at the heart of Proofpoint’s cybersecurity solutions. We are a customer-focused, diverse, multinational organization with opportunities in all functions. Accessibility: if you need accommodation during the application or interview process, please reach out to accessibility@proofpoint.com. Competitive compensation Comprehensive benefits Learning & Development programs Flexible work environment Annual wellness and community outreach days Recognition for contributions Global collaboration and networking opportunities Additional Information
Our culture and pay transparency: compensation ranges vary by location and are based on job-related knowledge, skills, and experience. The actual offer will reflect the candidate’s qualifications. This role may be eligible for variable compensation and/or equity. We offer a comprehensive benefits package, including flexible time off, well-being program with two paid Wellbeing Days and two paid Volunteer Days per year, and a Work from Anywhere option where applicable.
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