ThunderSoft
Key responsibilities
Own
digital marketing and GTM strategy
from brief to launch to optimization, aligned to business goals and developer insights.
Grow the
developer audience
with programs mapped to the developer journey (awareness → activation → adoption).
Plan and support
product/solution launches : messaging, web/content, campaigns, and activation tactics to drive adoption.
Collaborate cross-functionally to craft clear
positioning and narratives
for developer tools, SDKs, and reference platforms.
Build a
measurement framework ; define KPIs, run experiments, and report performance to stakeholders.
Continuously
optimize campaigns
using analytics, benchmarking, and market trends.
Lead and mentor a small team; foster operational excellence and collaboration.
Minimum qualifications
5+ years
in digital marketing, product marketing, or strategy for developer-facing or technical products (content/software, edge or cloud).
3+ years
owning end-to-end
B2B campaigns
(planning, launch, optimization, reporting).
2+ years
people management .
Proven use of
data/insights
to inform product and GTM decisions.
Comfortable operating cross-functionally in a
fast-paced, changing
environment (creative, legal, partnerships, business units).
Strong written communication; ability to create
GTM assets
(solution briefs, customer stories, web pages, blogs) and define success metrics.
Preferred qualifications
Interest/knowledge in
on-device AI ,
embedded systems , and
edge computing .
Familiarity with
CMS/PM/Design
tools (e.g., Adobe AEM, Workfront, Figma).
Experience with
marketing automation/CRM/analytics
(e.g., Marketo, Salesforce, GA/Adobe Analytics),
SEO/SEM , survey and webinar platforms.
Salary Range: USD 133k - 166k
#J-18808-Ljbffr
Own
digital marketing and GTM strategy
from brief to launch to optimization, aligned to business goals and developer insights.
Grow the
developer audience
with programs mapped to the developer journey (awareness → activation → adoption).
Plan and support
product/solution launches : messaging, web/content, campaigns, and activation tactics to drive adoption.
Collaborate cross-functionally to craft clear
positioning and narratives
for developer tools, SDKs, and reference platforms.
Build a
measurement framework ; define KPIs, run experiments, and report performance to stakeholders.
Continuously
optimize campaigns
using analytics, benchmarking, and market trends.
Lead and mentor a small team; foster operational excellence and collaboration.
Minimum qualifications
5+ years
in digital marketing, product marketing, or strategy for developer-facing or technical products (content/software, edge or cloud).
3+ years
owning end-to-end
B2B campaigns
(planning, launch, optimization, reporting).
2+ years
people management .
Proven use of
data/insights
to inform product and GTM decisions.
Comfortable operating cross-functionally in a
fast-paced, changing
environment (creative, legal, partnerships, business units).
Strong written communication; ability to create
GTM assets
(solution briefs, customer stories, web pages, blogs) and define success metrics.
Preferred qualifications
Interest/knowledge in
on-device AI ,
embedded systems , and
edge computing .
Familiarity with
CMS/PM/Design
tools (e.g., Adobe AEM, Workfront, Figma).
Experience with
marketing automation/CRM/analytics
(e.g., Marketo, Salesforce, GA/Adobe Analytics),
SEO/SEM , survey and webinar platforms.
Salary Range: USD 133k - 166k
#J-18808-Ljbffr