Contentful
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Senior Manager, Content Marketing
role at
Contentful
Overview We’re seeking a Senior Manager of Content Marketing to specialize in bottom-of-funnel (BOFU) content – to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert-level content, and execute multimedia strategies. You'll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline.
Responsibilities
Leverage PMM-driven messaging to create compelling, research-driven content in all forms. You’ll focus on BOFU content that helps accelerate pipeline, support the sales team, and increase product usage and customer advocacy. You must be excited to produce content such as:
Overview video narratives
Blog posts
Sales collateral
Product launch campaign materials
How-to guides
Promotional copy for channels like social media, paid advertising, or emails
Other content that helps prospects and customers understand how Contentful can help them
Use customer-centric, data-driven BOFU content to inspire higher-funnel content where appropriate.
Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with field needs and ensure assets land effectively; maintain a consistent feedback loop with key stakeholders.
Collaborate with GTM partners to research, scope, script, storyboard, and produce video content that inspires and activates key personas and builds a credible Contentful brand.
Collaborate with Content and Data Teams to measure, analyze, and report on BOFU content efficacy to improve pipeline impact and refine strategy over time.
Brainstorm ways to repurpose assets to maximize the impact of each effort.
What You Need To Be Successful
Technical product expertise and a customer-centric approach shaped by direct customer interaction.
10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials.
Proven ability to refine product narratives and align content strategy with GTM objectives.
Strong collaboration skills with the ability to partner effectively with sales, product, and field enablement teams.
Strong business acumen, comfortable collaborating with senior stakeholders and customers.
Track record of driving measurable results through strategic content initiatives.
Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing.
Excellent collaboration while able to work autonomously and drive high-quality work forward with confidence.
What’s in it for you?
Join an ambitious tech company reshaping how people build digital experiences.
Full-time employees receive Stock Options to share in the company's success.
Comprehensive healthcare covering 100% of monthly health premiums for employees and 85% for dependents.
Fertility and family-building benefits, including a lifetime reimbursable wallet.
Support for Work-Life balance with generous PTO, including vacation, sick days, compassion days, education days, and volunteer days.
Company-paid parental leave.
Personal education budget to grow skills and career.
Access to virtual and in-person events for learning and networking.
Annual wellbeing stipend and a monthly communication stipend with phone hardware upgrade reimbursement.
New hire equipment stipend for hybrid or distributed work arrangements.
Who are we? Contentful
is a digital experience platform that helps modern businesses deliver engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation across brands, regions, and channels. We value inclusivity and equal opportunity for all applicants.
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Contentful is committed to a safe and scam-free recruiting process. Do not share sensitive information via insecure channels. By applying, you acknowledge and consent to Contentful's Candidate Privacy Notice.
Note: This role may be conducted in a state where Contentful is registered to do business. The application deadline is 12/20/25. Salary ranges are location-specific and subject to internal and market considerations.
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Senior Manager, Content Marketing
role at
Contentful
Overview We’re seeking a Senior Manager of Content Marketing to specialize in bottom-of-funnel (BOFU) content – to help drive conversions, shorten deal cycles, and increase ACV. This role requires deep product expertise and the ability to connect with customers directly, craft expert-level content, and execute multimedia strategies. You'll play a pivotal role in refining our narratives, developing compelling content, and supporting our GTM team to bridge the marketing funnel and sales pipeline.
Responsibilities
Leverage PMM-driven messaging to create compelling, research-driven content in all forms. You’ll focus on BOFU content that helps accelerate pipeline, support the sales team, and increase product usage and customer advocacy. You must be excited to produce content such as:
Overview video narratives
Blog posts
Sales collateral
Product launch campaign materials
How-to guides
Promotional copy for channels like social media, paid advertising, or emails
Other content that helps prospects and customers understand how Contentful can help them
Use customer-centric, data-driven BOFU content to inspire higher-funnel content where appropriate.
Collaborate with Product, PMM, GTM teams, field enablement, and sales leaders to align content strategy with field needs and ensure assets land effectively; maintain a consistent feedback loop with key stakeholders.
Collaborate with GTM partners to research, scope, script, storyboard, and produce video content that inspires and activates key personas and builds a credible Contentful brand.
Collaborate with Content and Data Teams to measure, analyze, and report on BOFU content efficacy to improve pipeline impact and refine strategy over time.
Brainstorm ways to repurpose assets to maximize the impact of each effort.
What You Need To Be Successful
Technical product expertise and a customer-centric approach shaped by direct customer interaction.
10+ years of content experience with a strong portfolio of BOFU content creation, including video and written materials.
Proven ability to refine product narratives and align content strategy with GTM objectives.
Strong collaboration skills with the ability to partner effectively with sales, product, and field enablement teams.
Strong business acumen, comfortable collaborating with senior stakeholders and customers.
Track record of driving measurable results through strategic content initiatives.
Preferred B2B SaaS experience, with a knack for creative, clear, B2H (business to human) writing.
Excellent collaboration while able to work autonomously and drive high-quality work forward with confidence.
What’s in it for you?
Join an ambitious tech company reshaping how people build digital experiences.
Full-time employees receive Stock Options to share in the company's success.
Comprehensive healthcare covering 100% of monthly health premiums for employees and 85% for dependents.
Fertility and family-building benefits, including a lifetime reimbursable wallet.
Support for Work-Life balance with generous PTO, including vacation, sick days, compassion days, education days, and volunteer days.
Company-paid parental leave.
Personal education budget to grow skills and career.
Access to virtual and in-person events for learning and networking.
Annual wellbeing stipend and a monthly communication stipend with phone hardware upgrade reimbursement.
New hire equipment stipend for hybrid or distributed work arrangements.
Who are we? Contentful
is a digital experience platform that helps modern businesses deliver engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation across brands, regions, and channels. We value inclusivity and equal opportunity for all applicants.
If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know. Contentful is committed to a safe and scam-free recruiting process. Do not share sensitive information via insecure channels. By applying, you acknowledge and consent to Contentful's Candidate Privacy Notice.
Note: This role may be conducted in a state where Contentful is registered to do business. The application deadline is 12/20/25. Salary ranges are location-specific and subject to internal and market considerations.
#J-18808-Ljbffr