Bumble Inc.
Overview
Bumble Inc. is seeking a
Senior Integrated Marketing Manager
to elevate Bumble’s position as the leading relationships and social networking app in the U.S. Reporting to the Associate Director, U.S. Marketing, this role is responsible for developing and executing innovative, integrated marketing campaigns that drive awareness, engagement, and user growth. You will scale Bumble’s brand presence across the US through data-driven go-to-market strategies, culturally resonant activity, and partnerships across media, influencer, and sports collaborations. We’re looking for a culturally connected and strategically minded marketer who translates brand purpose into impactful, multi-channel storytelling that drives measurable results.
Base pay range
$107,000.00/yr - $132,000.00/yr
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We’re happy to make any reasonable adjustments that will help you feel more confident throughout the process; please let us know how we can help. In your application, please note which pronouns you use (for example: she/her, he/him, they/them, etc.).
What you will do Develop and execute integrated marketing strategies
that deliver against brand, growth, and engagement objectives — across paid, earned, owned, and influencer channels.
Lead go-to-market channel planning
for campaigns, cultural moments, and sports partnerships, from concept through execution, ensuring Bumble’s voice is authentic and distinctive in every channel.
Collaborate cross-functionally
with internal teams like Creative, PR, Media, Growth as well as with other global integrated marketing teams to design holistic campaigns that drive key business metrics.
Oversee media and influencer programs , partnering with agencies to identify, brief, and manage talent and media partners that align with Bumble’s values and resonate with our audience.
Manage agency relationships
and external partners to ensure high-quality creative and execution across channels.
Translate audience insights into actionable plans , leveraging consumer research, cultural trends, and performance data to continuously optimize campaigns.
Track, analyze, and report on campaign performance , using data-driven insights to inform future initiatives and enhance ROI.
Champion innovation
by suggesting ways to improve activations and integrate into cultural moments to keep Bumble at the forefront of the marketing landscape.
Support growth strategies
for key US regions, adapting global plans to local nuances and sharing results to influence broader marketing best practices
Key skills Bachelor’s degree required. MBA or Masters are a plus
8+ years of experience in marketing with deep knowledge of consumer branding
Digital and social media marketing experience
Experience using data and metrics to measure impact and pivot accordingly
Team management experience
Proven experience managing and executing large-scale consumer campaigns at a brand with a global presence
Creative problem-solving skills and a solutions-focused mindset
Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
Solid understanding of the media landscape, channels and measurement
Strong analytical skills to determine campaign success and market performance
About you You are a strong communicator and relationship builder
You are a driven self-starter with comfort operating in areas of ambiguity
You possess strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills
You embody the Bumble brand; passionate about the Bumble brand vision and values
Positive ‘can-do’ attitude and flexible approach to teamwork
You are proactive in your approach and take initiative, leveraging and learning from the successes and challenges of other emerging Bumble markets
You have excellent time management and know how to manage multiple priorities, breaking large projects into manageable pieces
You have great communication skills, both verbal and written
About us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, founded in 2006, is a pioneer of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.
AI in Bumble Hiring
At Bumble, we may use AI tools to support parts of our recruitment process—such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. All hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience, not to evaluate or decide on your candidacy. Participation in AI-supported interviews is voluntary and will not impact your candidacy. If you’d prefer to opt out, let your recruiter know at the start of a call. Transcriptions and related data are retained only as long as needed. If you’d like a transcription or summary deleted, please contact your recruiter directly.
#J-18808-Ljbffr
Bumble Inc. is seeking a
Senior Integrated Marketing Manager
to elevate Bumble’s position as the leading relationships and social networking app in the U.S. Reporting to the Associate Director, U.S. Marketing, this role is responsible for developing and executing innovative, integrated marketing campaigns that drive awareness, engagement, and user growth. You will scale Bumble’s brand presence across the US through data-driven go-to-market strategies, culturally resonant activity, and partnerships across media, influencer, and sports collaborations. We’re looking for a culturally connected and strategically minded marketer who translates brand purpose into impactful, multi-channel storytelling that drives measurable results.
Base pay range
$107,000.00/yr - $132,000.00/yr
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We’re happy to make any reasonable adjustments that will help you feel more confident throughout the process; please let us know how we can help. In your application, please note which pronouns you use (for example: she/her, he/him, they/them, etc.).
What you will do Develop and execute integrated marketing strategies
that deliver against brand, growth, and engagement objectives — across paid, earned, owned, and influencer channels.
Lead go-to-market channel planning
for campaigns, cultural moments, and sports partnerships, from concept through execution, ensuring Bumble’s voice is authentic and distinctive in every channel.
Collaborate cross-functionally
with internal teams like Creative, PR, Media, Growth as well as with other global integrated marketing teams to design holistic campaigns that drive key business metrics.
Oversee media and influencer programs , partnering with agencies to identify, brief, and manage talent and media partners that align with Bumble’s values and resonate with our audience.
Manage agency relationships
and external partners to ensure high-quality creative and execution across channels.
Translate audience insights into actionable plans , leveraging consumer research, cultural trends, and performance data to continuously optimize campaigns.
Track, analyze, and report on campaign performance , using data-driven insights to inform future initiatives and enhance ROI.
Champion innovation
by suggesting ways to improve activations and integrate into cultural moments to keep Bumble at the forefront of the marketing landscape.
Support growth strategies
for key US regions, adapting global plans to local nuances and sharing results to influence broader marketing best practices
Key skills Bachelor’s degree required. MBA or Masters are a plus
8+ years of experience in marketing with deep knowledge of consumer branding
Digital and social media marketing experience
Experience using data and metrics to measure impact and pivot accordingly
Team management experience
Proven experience managing and executing large-scale consumer campaigns at a brand with a global presence
Creative problem-solving skills and a solutions-focused mindset
Able to work to tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
Solid understanding of the media landscape, channels and measurement
Strong analytical skills to determine campaign success and market performance
About you You are a strong communicator and relationship builder
You are a driven self-starter with comfort operating in areas of ambiguity
You possess strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills
You embody the Bumble brand; passionate about the Bumble brand vision and values
Positive ‘can-do’ attitude and flexible approach to teamwork
You are proactive in your approach and take initiative, leveraging and learning from the successes and challenges of other emerging Bumble markets
You have excellent time management and know how to manage multiple priorities, breaking large projects into manageable pieces
You have great communication skills, both verbal and written
About us
Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, founded in 2006, is a pioneer of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.
AI in Bumble Hiring
At Bumble, we may use AI tools to support parts of our recruitment process—such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. All hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience, not to evaluate or decide on your candidacy. Participation in AI-supported interviews is voluntary and will not impact your candidacy. If you’d prefer to opt out, let your recruiter know at the start of a call. Transcriptions and related data are retained only as long as needed. If you’d like a transcription or summary deleted, please contact your recruiter directly.
#J-18808-Ljbffr