Kforce Technology Staffing
Salesforce Marketing Cloud Architect
Kforce Technology Staffing, Fitchburg, Wisconsin, United States
Responsibilities
Kforce has a client that is seeking a Salesforce Marketing Cloud Architect in Fitchburg, WI.
Summary We are looking for a Salesforce Marketing Cloud Intelligence (formerly Datorama) Architect to design, build, and scale our marketing analytics foundation. The Architect will own data modeling, harmonization, and dashboard configuration end-to-end-connecting complex, high-volume datasets to deliver trustworthy insights that drive decisions.
Responsibilities
Architect and implement Marketing Cloud Intelligence workspaces, data models, and calculated dimensions/measures
Configure advanced dashboards, widgets, and visualizations tailored to executive, marketing, and channel owners
Ingest, normalize, and harmonize large multi-source datasets (media, CRM, web, email/SMS, call center, cost, revenue)
Build robust data pipelines using API connectors, custom connectors, and ETL logic to ensure scale and reliability
Define and enforce data governance, naming standards, and version control across datasets and dashboards
Establish KPI frameworks and attribution approaches; translate business questions into technical metrics and logic
Optimize performance for high-volume datasets, including partitioning, caching, and query tuning
Implement QA processes for data accuracy, schema changes, release management, and regression testing
Requirements
5 years in marketing analytics or marketing data engineering with 3 years focused on Salesforce Marketing Cloud Intelligence (Datorama)
Proven expertise configuring MCI datasets, calculated fields, data streams, harmonization, and dashboard design at enterprise scale
Strong SQL and data modeling skills; comfort with ETL concepts and API-based integrations
Demonstrated ability to parse, profile, and troubleshoot very large, messy datasets and resolve data quality issues
Business acumen across performance marketing, lifecycle/CRM, and measurement fundamentals (KPI design, attribution)
Excellent stakeholder communication; Ability to translate technical concepts into clear, actionable insights
Preferred Requirements
Experience in healthcare, payer/provider, pharma, or life sciences
Familiarity with HIPAA, HITRUST, PHI handling, and privacy-by-design practices
Exposure to claims, eligibility, EMR/EHR, or patient acquisition journeys and related consent/preferences models
Pay Range The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
Benefits We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Compensation Details Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce’s sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Equal Opportunity Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Application Notice By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
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Summary We are looking for a Salesforce Marketing Cloud Intelligence (formerly Datorama) Architect to design, build, and scale our marketing analytics foundation. The Architect will own data modeling, harmonization, and dashboard configuration end-to-end-connecting complex, high-volume datasets to deliver trustworthy insights that drive decisions.
Responsibilities
Architect and implement Marketing Cloud Intelligence workspaces, data models, and calculated dimensions/measures
Configure advanced dashboards, widgets, and visualizations tailored to executive, marketing, and channel owners
Ingest, normalize, and harmonize large multi-source datasets (media, CRM, web, email/SMS, call center, cost, revenue)
Build robust data pipelines using API connectors, custom connectors, and ETL logic to ensure scale and reliability
Define and enforce data governance, naming standards, and version control across datasets and dashboards
Establish KPI frameworks and attribution approaches; translate business questions into technical metrics and logic
Optimize performance for high-volume datasets, including partitioning, caching, and query tuning
Implement QA processes for data accuracy, schema changes, release management, and regression testing
Requirements
5 years in marketing analytics or marketing data engineering with 3 years focused on Salesforce Marketing Cloud Intelligence (Datorama)
Proven expertise configuring MCI datasets, calculated fields, data streams, harmonization, and dashboard design at enterprise scale
Strong SQL and data modeling skills; comfort with ETL concepts and API-based integrations
Demonstrated ability to parse, profile, and troubleshoot very large, messy datasets and resolve data quality issues
Business acumen across performance marketing, lifecycle/CRM, and measurement fundamentals (KPI design, attribution)
Excellent stakeholder communication; Ability to translate technical concepts into clear, actionable insights
Preferred Requirements
Experience in healthcare, payer/provider, pharma, or life sciences
Familiarity with HIPAA, HITRUST, PHI handling, and privacy-by-design practices
Exposure to claims, eligibility, EMR/EHR, or patient acquisition journeys and related consent/preferences models
Pay Range The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
Benefits We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.
Compensation Details Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce’s sole discretion unless and until paid and may be modified in its discretion consistent with the law.
This job is not eligible for bonuses, incentives or commissions.
Equal Opportunity Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.
Application Notice By clicking ?Apply Today? you agree to receive calls, AI-generated calls, text messages or emails from Kforce and its affiliates, and service providers. Note that if you choose to communicate with Kforce via text messaging the frequency may vary, and message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You will always have the right to cease communicating via text by using key words such as STOP.
#J-18808-Ljbffr