Roers Companies LLC
Digital Marketing Specialist
Roers Companies LLC, Minneapolis, Minnesota, United States, 55400
Job Description
Roers Companies is seeking an energetic, dedicated professional to join our team in Plymouth, MN as a Digital Marketing Specialist.
About Us Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.
About You You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values—passion, work ethic, teamwork, integrity, and ownership mindset.
Responsibilities
Working with Marketing Manager(s) and Director of Portfolio Marketing to implement marketing campaigns for our growing portfolio of brands
Executing the full development and maintenance of our property websites including design, copywriting, user experience, and search engine optimization
Understanding sales and leasing workflows and tracking key performance indicators on a regular basis
Creating content for social media channels and managing both the social media accounts and content management platform
Overseeing marketing technology systems used to enhance reputation management and actively drive initiatives to generate more customer reviews across the portfolio
Developing email marketing campaigns to achieve business objectives
Implementing multi-touch marketing campaigns
Secondary research on new market trends and competitors
Analyze and report on marketing performance
Other duties as assigned
Requirements : Education :
Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred
Experience :
3+ years of relevant marketing experience in a corporate or agency environment
Experience in real estate property management, leasing, and / or B2C marketing preferred.
Skills / Abilities :
Computer skills
Office365 including Microsoft Word, PowerPoint, Outlook, Excel, and Teams
Website design and management platforms — experience with RentCafé and WordPress preferred
Mass email platforms including MailChimp
Graphic design programs including Adobe Creative Suite and Canva
Digital marketing channels
Google platforms including Ads, Analytics, and Business Profiles
General knowledge of SEO practices preferred
Social media platforms including Facebook and Instagram
Strong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionally
Able to interact with wide range of internal and external stakeholders
Self-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven.
Willingness to learn and explore new strategies
Flexible to juggle multiple projects and priorities to meet changing deadlines
Embodies our core values : passion, integrity, work ethic, ownership mindset, and teamwork
Maintains a neat, well-groomed, and professional appearance
Compensation and Benefits for Digital Marketing Specialist : Pay Range : $53,000 - $69,200
Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role.
Roers offers a comprehensive benefits & perks package to full-time employees which may include :
Health Plans - Medical, dental, vision, FSA, and HSA
Family Leave - Paid birth & bonding leave
Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
401(K) - 3% company match, 100% vested after 2 years of employment
Competitive PTO - 3 weeks of PTO with immediate accrual, 7 paid holidays, 1 floating holiday, your birthday, and bereavement
Health and Wellness - fitness membership reimbursement program
Free stays in Roers’ properties guest suites
Rent Discount - 20% discount for employees living in Roers Companies properties
Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment
Charitable Match Program – Roers matches employee donations to charitable organizations
Professional Development Opportunities
Employee Assistance Programs
Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.
Roers Companies participates in E-Verify to confirm the employment eligibility of all newly hired employees. For further information about the federal E-Verify program, please click to see the Right to Work and E-Verify Participation posters.
Candidates will be required to pass a criminal background check and motor vehicle record.
In order to be considered for this position, applicants must complete a survey at this link :
https : / / go.cultureindex.com / s / 83Iy24550b
#RoersCompaniesCareers
#LI-BT1
#J-18808-Ljbffr
About Us Roers Companies is a 2025 USA Today Top Workplace and a national leader in multifamily real estate investment, development, construction, and property management. Headquartered in Plymouth, Minnesota, we’re on a mission to elevate multifamily housing by developing and operating market-rate and affordable apartments in growing neighborhoods. Since our founding in 2012, Roers Cos. has developed more than $4 billion in real estate, representing 15,000+ homes across the Midwest, Mountain Southwest, and Sunbelt regions. Our team thrives on purpose-filled work, an entrepreneurial spirit, and unlimited growth potential.
About You You’re passionate about your work and strive to achieve ambitious goals. You offer an extra hand and aren’t afraid to ask for help when needed. You act with integrity and empathy for the people around you. You get the big picture while executing the little details. In other words, you share our corporate values—passion, work ethic, teamwork, integrity, and ownership mindset.
Responsibilities
Working with Marketing Manager(s) and Director of Portfolio Marketing to implement marketing campaigns for our growing portfolio of brands
Executing the full development and maintenance of our property websites including design, copywriting, user experience, and search engine optimization
Understanding sales and leasing workflows and tracking key performance indicators on a regular basis
Creating content for social media channels and managing both the social media accounts and content management platform
Overseeing marketing technology systems used to enhance reputation management and actively drive initiatives to generate more customer reviews across the portfolio
Developing email marketing campaigns to achieve business objectives
Implementing multi-touch marketing campaigns
Secondary research on new market trends and competitors
Analyze and report on marketing performance
Other duties as assigned
Requirements : Education :
Bachelor’s degree in Marketing, Journalism, Communications, Business, or related field preferred
Experience :
3+ years of relevant marketing experience in a corporate or agency environment
Experience in real estate property management, leasing, and / or B2C marketing preferred.
Skills / Abilities :
Computer skills
Office365 including Microsoft Word, PowerPoint, Outlook, Excel, and Teams
Website design and management platforms — experience with RentCafé and WordPress preferred
Mass email platforms including MailChimp
Graphic design programs including Adobe Creative Suite and Canva
Digital marketing channels
Google platforms including Ads, Analytics, and Business Profiles
General knowledge of SEO practices preferred
Social media platforms including Facebook and Instagram
Strong interpersonal, oral, and written communication skills — communicates clearly, concisely, positively, and professionally
Able to interact with wide range of internal and external stakeholders
Self-motivated, self-directed, organized, detail-oriented, collaborative, inquisitive, motivating, energetic, and results-driven.
Willingness to learn and explore new strategies
Flexible to juggle multiple projects and priorities to meet changing deadlines
Embodies our core values : passion, integrity, work ethic, ownership mindset, and teamwork
Maintains a neat, well-groomed, and professional appearance
Compensation and Benefits for Digital Marketing Specialist : Pay Range : $53,000 - $69,200
Compensation is determined by several factors that vary depending on the position, including the individual’s experience, skills, and the knowledge they bring to the specific role.
Roers offers a comprehensive benefits & perks package to full-time employees which may include :
Health Plans - Medical, dental, vision, FSA, and HSA
Family Leave - Paid birth & bonding leave
Employer Paid Benefits - Basic life insurance, Accidental Death & Dismemberment (AD&D), and short-term disability
Additional Voluntary Benefits – Life Insurance, AD&D, long-term disability, critical illness, and accident insurance
401(K) - 3% company match, 100% vested after 2 years of employment
Competitive PTO - 3 weeks of PTO with immediate accrual, 7 paid holidays, 1 floating holiday, your birthday, and bereavement
Health and Wellness - fitness membership reimbursement program
Free stays in Roers’ properties guest suites
Rent Discount - 20% discount for employees living in Roers Companies properties
Employee Referral Bonus Program - $2,500 referral bonus paid once referred candidate completes 60 days of employment
Charitable Match Program – Roers matches employee donations to charitable organizations
Professional Development Opportunities
Employee Assistance Programs
Roers Companies is focused on building a workforce that is diverse and inclusive. We are an Equal Opportunity Employer and consider applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law.
Roers Companies participates in E-Verify to confirm the employment eligibility of all newly hired employees. For further information about the federal E-Verify program, please click to see the Right to Work and E-Verify Participation posters.
Candidates will be required to pass a criminal background check and motor vehicle record.
In order to be considered for this position, applicants must complete a survey at this link :
https : / / go.cultureindex.com / s / 83Iy24550b
#RoersCompaniesCareers
#LI-BT1
#J-18808-Ljbffr