BioSpace
Associate Director, Field Marketing - Florida
Overview: The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) role and a key member of the Dermatology marketing team, supporting Florida and neighboring states. This role focuses on cultivating and sustaining long-term relationships with current and emerging key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. to shape and execute brand strategy, drive strategic partnerships, facilitate dialogue around the evolving treatment landscape, and position Takeda as a leader in PsO.
Reports to: Director, Head of HCP Engagements.
How You Will Contribute
KOL Engagement : Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers (APPs) in the dermatology space. Develop and execute strategic engagement plans aligned with brand objectives. Serve as a subject matter expert (SME) in psoriasis disease management. Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders. Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, geographic market drivers, influence points, and provider dynamics. Act as a liaison between KOLs and Takeda's senior and executive leadership to facilitate strategic insights and collaboration opportunities.
Insight Generation : Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team for market entry. Share synthesized customer insights with cross-functional stakeholders to support marketing strategy, optimize resources, and develop tactics that drive brand performance. Stay current on customer, competitive, and marketplace activities and share insights in a structured format with the broader team to inform brand planning and tactical execution.
Advisory Boards : Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs. Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives. Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies. Facilitate post-meeting debriefs and synthesize insights into clear, actionable recommendations for internal teams.
Congress and Conferences : Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness. Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share compliantly with internal stakeholders. Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives. Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies.
P2P Engagements : Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies. Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps. Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging.
Cross-functional Partnership : Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration. Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned. Demonstrate the ability to thrive in a cross-functional, collaborative environment, manage multiple tasks, and lead initiatives without formal authority.
Minimum Requirements / Qualifications
Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leader/KOL management, with the ability to liaise with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
Experience using AI tools to drive efficiency and innovation.
Preferred
Experience working in the Psoriasis therapeutic market
New product launch experience
In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
Skilled in complex biologics
Travel Requirements Willingness to travel up to 50% of the time, including conferences on weekends, overnight programs, and attendance at key internal meetings. Individual must reside within territory boundaries due to extensive travel.
About Takeda At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best-in-class patient support programs. Takeda is a patient-focused company that fosters an inclusive, collaborative workplace and a commitment to deliver better health and a brighter future.
EEO Statement Takeda is committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or other protected characteristics in accordance with applicable laws.
Locations: USA - FL - Miami
Job Type: Full time, Exempt
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Reports to: Director, Head of HCP Engagements.
How You Will Contribute
KOL Engagement : Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers (APPs) in the dermatology space. Develop and execute strategic engagement plans aligned with brand objectives. Serve as a subject matter expert (SME) in psoriasis disease management. Ensure compliant, accurate, and balanced scientific communication during all interactions with external stakeholders. Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, geographic market drivers, influence points, and provider dynamics. Act as a liaison between KOLs and Takeda's senior and executive leadership to facilitate strategic insights and collaboration opportunities.
Insight Generation : Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team for market entry. Share synthesized customer insights with cross-functional stakeholders to support marketing strategy, optimize resources, and develop tactics that drive brand performance. Stay current on customer, competitive, and marketplace activities and share insights in a structured format with the broader team to inform brand planning and tactical execution.
Advisory Boards : Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs. Identify, recruit, and engage appropriate advisors based on therapeutic expertise, geographic representation, and strategic objectives. Execute advisory boards and consultant meetings to gather actionable insights that inform brand and disease state strategies. Facilitate post-meeting debriefs and synthesize insights into clear, actionable recommendations for internal teams.
Congress and Conferences : Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness. Attend national congresses and regional conferences within the assigned geographic area; synthesize key insights and share compliantly with internal stakeholders. Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership, ensuring alignment with strategic objectives. Facilitate post-congress debrief sessions to evaluate outcomes and refine future engagement strategies.
P2P Engagements : Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies. Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps. Support the identification and development of the speaker bureau, maintaining appropriate communication with members to ensure alignment on disease education and brand messaging.
Cross-functional Partnership : Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders to ensure alignment and collaboration. Coordinate with internal stakeholders to ensure all professional engagement activities are compliant, well-organized, and strategically aligned. Demonstrate the ability to thrive in a cross-functional, collaborative environment, manage multiple tasks, and lead initiatives without formal authority.
Minimum Requirements / Qualifications
Bachelor's degree required, preferably in Biology, Marketing, Strategy, or Business Administration.
10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.
Proven experience in developing engagement plans for thought leader/KOL management, with the ability to liaise with external stakeholders.
Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
Strong leadership capabilities with the ability to set direction, drive alignment, resolve issues, and assess risk.
Excellent collaboration skills with a proven ability to influence cross-functional teams without direct authority.
Highly organized with strong analytical, problem-solving, and strategic thinking skills; able to manage multiple projects simultaneously.
Exceptional oral and written communication skills, with demonstrated learning agility, financial acumen, and budgeting experience.
Experience using AI tools to drive efficiency and innovation.
Preferred
Experience working in the Psoriasis therapeutic market
New product launch experience
In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
Skilled in complex biologics
Travel Requirements Willingness to travel up to 50% of the time, including conferences on weekends, overnight programs, and attendance at key internal meetings. Individual must reside within territory boundaries due to extensive travel.
About Takeda At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best-in-class patient support programs. Takeda is a patient-focused company that fosters an inclusive, collaborative workplace and a commitment to deliver better health and a brighter future.
EEO Statement Takeda is committed to creating a diverse workforce and providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or other protected characteristics in accordance with applicable laws.
Locations: USA - FL - Miami
Job Type: Full time, Exempt
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