WP Engine
Overview
Join to apply for the
Director, Product Marketing
role at
WP Engine . WP Engine engages the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide. WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the company provides premium, enterprise‑grade solutions, tools, and services, including specialized platforms for WordPress, industry‑tailored eCommerce and agency solution suites, and developer‑centric tools like Local, Advanced Custom Fields, and more. WP Engine’s technology and expertise contribute to a large share of web visits powered by WP Engine sites. Learn more at wpengine.com. This role presents a unique opportunity to shape the future of our product portfolio and drive impactful market expansion efforts that fuel growth. What You’ll Do
Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption. Craft clear, differentiated messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals. Drive go‑to‑market execution for new product launches and feature releases, including enablement, campaign strategy, and content development. Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why. Own pricing and packaging recommendations for your products. Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning. Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results. Collaborate cross‑functionally with peers in marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution. Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities. Leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives. Use data‑driven insights to adjust strategies and ensure business outcomes are achieved. Requirements
7+ years of experience in product marketing, with at least 2 years in a leadership role. Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.). A master storyteller who can distill complexity into clarity—and make people care. Strong experience in pricing and packaging strategy. Experience in driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios. Strong experience partnering with Product and Sales teams to drive alignment and results. Curious and proactive about using AI tools to work smarter and faster. Proven ability to lead and develop a small team while collaborating effectively with other senior leaders. Ability to thrive in a fast‑paced, dynamic environment, balancing multiple priorities and adapting strategies as needed. Perks & Benefits
Ownership Mindset – Company stock options for every employee Comprehensive Health Coverage – Medical, dental, vision, and life insurance plans with choice and flexibility Fertility Support – Fertility and IVF drug coverage included Financial Wellness – 401(k) with a 4% company match; Company HSA contributions ($750 individual / $1,500 family) Peace of Mind – 100% employer-paid short- and long-term disability insurance Time to Recharge – Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday Family and Caregiver Leave – Fully paid leave for new parents and caregivers Remote Work Support – $500 one‑time home office setup stipend Invest in You – $100 monthly wellness allowance and free Calm subscription Extra Protection – Pet insurance, accident and critical illness coverage, and legal and ID theft protection Career Growth – Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal Equal Opportunity
WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. Base Salary Range
$172,000.00 - $258,000.00
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Join to apply for the
Director, Product Marketing
role at
WP Engine . WP Engine engages the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide. WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the company provides premium, enterprise‑grade solutions, tools, and services, including specialized platforms for WordPress, industry‑tailored eCommerce and agency solution suites, and developer‑centric tools like Local, Advanced Custom Fields, and more. WP Engine’s technology and expertise contribute to a large share of web visits powered by WP Engine sites. Learn more at wpengine.com. This role presents a unique opportunity to shape the future of our product portfolio and drive impactful market expansion efforts that fuel growth. What You’ll Do
Lead product marketing strategy across the full product lifecycle, from market research and positioning to launch and customer adoption. Craft clear, differentiated messaging and positioning that resonates with core audiences and supports sales, customer success, and brand goals. Drive go‑to‑market execution for new product launches and feature releases, including enablement, campaign strategy, and content development. Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why. Own pricing and packaging recommendations for your products. Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning. Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results. Collaborate cross‑functionally with peers in marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution. Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities. Leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives. Use data‑driven insights to adjust strategies and ensure business outcomes are achieved. Requirements
7+ years of experience in product marketing, with at least 2 years in a leadership role. Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.). A master storyteller who can distill complexity into clarity—and make people care. Strong experience in pricing and packaging strategy. Experience in driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios. Strong experience partnering with Product and Sales teams to drive alignment and results. Curious and proactive about using AI tools to work smarter and faster. Proven ability to lead and develop a small team while collaborating effectively with other senior leaders. Ability to thrive in a fast‑paced, dynamic environment, balancing multiple priorities and adapting strategies as needed. Perks & Benefits
Ownership Mindset – Company stock options for every employee Comprehensive Health Coverage – Medical, dental, vision, and life insurance plans with choice and flexibility Fertility Support – Fertility and IVF drug coverage included Financial Wellness – 401(k) with a 4% company match; Company HSA contributions ($750 individual / $1,500 family) Peace of Mind – 100% employer-paid short- and long-term disability insurance Time to Recharge – Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday Family and Caregiver Leave – Fully paid leave for new parents and caregivers Remote Work Support – $500 one‑time home office setup stipend Invest in You – $100 monthly wellness allowance and free Calm subscription Extra Protection – Pet insurance, accident and critical illness coverage, and legal and ID theft protection Career Growth – Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal Equal Opportunity
WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law. Base Salary Range
$172,000.00 - $258,000.00
#J-18808-Ljbffr