Briggs Equipment
Digital Marketing Specialist
At Briggs Industrial Solutions, our team members and our culture are just as important to the company as serving our customers. We believe our team members are the key to our success and we pride ourselves in hiring the highest quality people, placing emphasis on safety, ethics, integrity, and respect. We are an ESOP-owned company with a customer-first focus. We realize the decisions we make about investments and operating practices ultimately affect the lives of our co-workers, families, and business partners. And like those who went before us, every one of us takes that responsibility seriously. Businesses : Briggs Equipment, Briggs Earth & Ag, Briggs Truck & Rail, Briggs Warehouse Solutions. Mission Statement : Keep business moving by being proactive, accessible, knowledgeable, and above all else safe. Value Proposition : We are an ESOP-owned company with a customer-first focus. Our solutions experts help keep your business moving by being proactive, accessible, knowledgeable, and safe. Values : Balance, Respect, Integrity, Growth, Grit, Safety Competitive benefits : 401(k), Educational Assistance, Employee Assistance Program (EAP), Employee Stock Ownership Program (ESOP), Hands On and Virtual Training, Paid Holidays, Paid Time Off.
Simply stated, Briggs team members strive to do the right thing by exceeding the expectations of each other, our customers, and our community.
Position Purpose The Digital Marketing Specialist is responsible for executing and optimizing digital initiatives that enhance brand awareness, strengthen customer engagement, and generate leads across multiple markets and business lines. This role develops and implements digital strategies including social media, search engine marketing (SEM), and email campaigns with targeted segmentation and drip campaigns to drive measurable business results. The Digital Marketing Specialist leverages analytics, creative content development, and cross-functional collaboration to ensure marketing efforts effectively support organizational goals. Ensures all Briggs Industrial Solutions standards are adhered to and executed consistent with company direction.
Principal Responsibilities and Duties
Develop, execute, and optimize digital marketing campaigns designed to generate qualified leads and drive traffic to the company website and branch locations.
Develop and deploy social media strategies and content that increase brand engagement and direct audiences to the company's digital platforms.
Manage and track SEM campaigns, analyzing performance to ensure return on investment.
Build and maintain targeted marketing lists using Customer Relationship Management (CRM) data to support customer segmentation and campaign effectiveness.
Create, manage, and distribute email marketing campaigns, including promotions, newsletters, and drip campaigns, through the CRM marketing platform.
Maintain and update the internal marketing intranet, ensuring accessibility and accuracy of resources.
Assist in the planning and execution of product promotions across digital marketing channels.
Perform other related duties as assigned to support the marketing team's objectives.
Minimum Qualifications Basic Knowledge & Competencies
Strong knowledge of SEM best practices, including Google Ads and keyword strategy
Proficiency in social media platform management, ad campaigns, and analytics (Facebook, LinkedIn, Instagram, etc.)
Basic proficiency in graphical applications such as Adobe Creative Suite preferred
Intermediate proficiency in Microsoft Dynamics Marketing or other CRM
Excellent verbal and written communication skills with attention to detail
Creativity balanced with data-driven decision-making
Excellent intrapersonal & customer service skills
Ability to work with a high sense of urgency and minimal supervision in a dynamic, fast-paced environment
Proficient in Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint)
Previous Experience / Education
Bachelor's degree in Marketing, Communications, Digital Media or equivalent experience required
Previous experience in Email marketing required with Dynamics 365 preferred
Proven success in SEM campaigns and paid social advertising
Proficiency in Adobe Creative Suite preferred
3+ years' experience working in digital marketing and lead generation required
Physical Requirements
Standing, walking, lifting, twisting, and bending on a frequent basis
Ability to lift up to 40 pounds
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Simply stated, Briggs team members strive to do the right thing by exceeding the expectations of each other, our customers, and our community.
Position Purpose The Digital Marketing Specialist is responsible for executing and optimizing digital initiatives that enhance brand awareness, strengthen customer engagement, and generate leads across multiple markets and business lines. This role develops and implements digital strategies including social media, search engine marketing (SEM), and email campaigns with targeted segmentation and drip campaigns to drive measurable business results. The Digital Marketing Specialist leverages analytics, creative content development, and cross-functional collaboration to ensure marketing efforts effectively support organizational goals. Ensures all Briggs Industrial Solutions standards are adhered to and executed consistent with company direction.
Principal Responsibilities and Duties
Develop, execute, and optimize digital marketing campaigns designed to generate qualified leads and drive traffic to the company website and branch locations.
Develop and deploy social media strategies and content that increase brand engagement and direct audiences to the company's digital platforms.
Manage and track SEM campaigns, analyzing performance to ensure return on investment.
Build and maintain targeted marketing lists using Customer Relationship Management (CRM) data to support customer segmentation and campaign effectiveness.
Create, manage, and distribute email marketing campaigns, including promotions, newsletters, and drip campaigns, through the CRM marketing platform.
Maintain and update the internal marketing intranet, ensuring accessibility and accuracy of resources.
Assist in the planning and execution of product promotions across digital marketing channels.
Perform other related duties as assigned to support the marketing team's objectives.
Minimum Qualifications Basic Knowledge & Competencies
Strong knowledge of SEM best practices, including Google Ads and keyword strategy
Proficiency in social media platform management, ad campaigns, and analytics (Facebook, LinkedIn, Instagram, etc.)
Basic proficiency in graphical applications such as Adobe Creative Suite preferred
Intermediate proficiency in Microsoft Dynamics Marketing or other CRM
Excellent verbal and written communication skills with attention to detail
Creativity balanced with data-driven decision-making
Excellent intrapersonal & customer service skills
Ability to work with a high sense of urgency and minimal supervision in a dynamic, fast-paced environment
Proficient in Microsoft Office Suite (Outlook, Word, Excel, and PowerPoint)
Previous Experience / Education
Bachelor's degree in Marketing, Communications, Digital Media or equivalent experience required
Previous experience in Email marketing required with Dynamics 365 preferred
Proven success in SEM campaigns and paid social advertising
Proficiency in Adobe Creative Suite preferred
3+ years' experience working in digital marketing and lead generation required
Physical Requirements
Standing, walking, lifting, twisting, and bending on a frequent basis
Ability to lift up to 40 pounds
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